Topic

competitor intelligence

A collection of 17 issues

How BetterMe Dominated the Health App Market Using Competitor Intelligence

In the bustling health app market, BetterMe has emerged as a standout success, thanks to its rapid growth and strategic market positioning. Founded by Victoria Repa, whose personal journey toward health and wellness inspired the brand, BetterMe resonates deeply with users seeking transformative solutions. This case study reveals how competitor

5 Actionable Strategies to Leverage Competitor Insights from Events

In the fast-paced world of B2B business, staying ahead requires more than just monitoring digital footprints. Industry events—virtual or in-person—are strategic goldmines revealing competitor priorities, market positioning, and innovation roadmaps. Tracking competitor participation provides actionable intelligence for refining your own strategy, identifying market gaps, and anticipating industry shifts.

How Trend Micro's Android Botnet Research Reveals Critical Competitive Shifts

In today's dynamic cybersecurity landscape, tracking competitor research initiatives provides invaluable market insights. Understanding these moves helps anticipate industry shifts and identify emerging threat vectors before they impact your business. Trend Micro's Strategic Insight Trend Micro's recent collaboration with the FBI, Google, and Human

Decoding Competitor Event Moves: Boost Your Segmentation Strategy

Understanding competitors' event strategies reveals invaluable insights about their market priorities and audience targeting. By analyzing where they exhibit, sponsor, or speak, you gain clarity on their strategic focus areas and resource allocation. This intelligence helps refine your segmentation approach and identify market gaps before competitors capitalize on them.

How to Track Competitor Engagement: A Strategic Guide for Business Leaders

In the fast-paced world of B2B, staying ahead of your competitors isn't just about innovation—it's about insight. Understanding what your competitors are doing, how they're engaging with their audience, and where they're investing resources provides a strategic edge. Here's

Mastering LinkedIn Competitor Insights: Drive Customer Success & Outperform Rivals

In today's competitive B2B landscape, tracking competitor activities isn't just helpful—it's critical for maintaining strategic relevance. LinkedIn serves as a treasure trove of real-time insights, from product launches to customer engagement patterns. Savvy leaders use these signals to refine their own customer success

Healthcare Revenue Cycle Management in 2025: AI Innovations, Security Challenges, and Strategic Adaptation

The healthcare revenue cycle management (RCM) landscape is undergoing radical transformation as we approach mid-2025. With 63% of providers now using AI-driven tools and cybersecurity breaches increasing by 41% year-over-year, organizations must balance technological adoption with risk mitigation. Here's how industry leaders are adapting - and how you