Topic

Competitor Analysis

A collection of 288 issues

How Vanta's AI GTM Strategy Reveals Critical Competitor Insights

When key executives like Stevie Case (CRO) and Mark Lail from Vanta present at industry conferences, it provides invaluable intelligence about their strategic direction. Their scheduled discussion on Vanta's AI approach in Go-To-Market (GTM) at Clay's Sculpt conference offers competitors and industry observers crucial insights into

Analyzing Competitor Partnerships: A Case Study with ABC Legal and CT Corporation

Monitoring competitor partnerships is a critical aspect of staying competitive in any industry. These alliances can provide insights into market trends, potential threats, and opportunities for your own business strategy. For example, the recent news that ABC Legal was named the preferred service of process partner by CT Corporation is

Competitor Webinar Analysis: Turn Intelligence into Strategic Advantage

In today's hyper-competitive business landscape, webinars have become a goldmine of competitive intelligence. Your competitors are revealing their strategies, product roadmaps, and market positioning right before your eyes - if you know how to analyze them effectively. Why Competitor Webinar Analysis Matters in 2025 Webinars are no longer

How Fincantieri's Media Showcase Demonstrates Strategic Competitor Positioning

When competitors receive high-profile media coverage, it's not just a PR win—it's a strategic move that reveals their priorities and market positioning. Fincantieri Marinette Marine's recent CNBC feature provides valuable insights into their operational strategy and public messaging. Key Strategic Elements Revealed: 🔹 Technology

Competitor Thought Leadership Analysis: The Ultimate 2025 Guide to Uncover Hidden Opportunities

Recent research from Momentum ITSMA's Value of Thought Leadership 2025 report reveals that 99% of B2B buyers consider thought leadership critical in their decision-making process, with 66% refusing to work with providers who produce poor content. This isn't just about brand building—it's about

Why Tracking Competitor Executive Hires Matters: The Gigi Janelidze Case

Tracking key personnel moves at competing companies provides invaluable intelligence about their strategic direction and capabilities. When a competitor makes a significant hire, it often signals new priorities, expansion plans, or areas where they're investing resources. 🎯 What This Hire Reveals About Salmon's Strategy Gigi Janelidze'

How to Do Competitor Target Audience Analysis: A Practical B2B Guide

September 8, 2025 RivalSense Competitive Intelligence Team Competitors aren't just stealing your prospects—they're targeting the exact same audience you want to reach. The difference between winning and losing often comes down to who understands that audience better. While traditional competitor analysis focuses on products and

Twitter Competitor Insights: Actionable Cultural Alignment Strategies

In today's hyper-competitive landscape, cultural alignment has emerged as the ultimate competitive advantage—82% of executives now recognize strong organizational culture as a potential differentiator. While traditional metrics track surface-level announcements, cultural signals reveal the deeper strategic DNA that drives sustainable success. Twitter serves as your real-time cultural

Microsoft Hires Michael MacKenzie as VP of Azure Digital Operations: What This Leadership Move Means for Competitors

Tracking executive movements is one of the most revealing aspects of competitor intelligence. Leadership changes often signal strategic shifts, new market priorities, or organizational restructuring that can impact the competitive landscape. When RivalSense detected that Michael MacKenzie joined Microsoft as Vice President, Product Management for Azure Digital Operations, this wasn&

Instagram Competitor Analysis: Turn Insights Into Strategic Account Planning

In today's hyper-competitive Instagram landscape, competitor analysis isn't just an option—it's the foundation of strategic account planning. With over 2 billion active users and 90% following at least one brand, understanding your competitors' moves is critical for business growth. Competitor insights drive