Topic

competitor analysis

A collection of 322 issues

Advanced Tactics to Analyze Competitor Marketing Strategy on Influencer Platforms

Competitor marketing strategy on influencer platforms involves systematically analyzing how rivals leverage influencers to achieve business goals. For B2B companies, this means tracking competitors' influencer partnerships, content themes, and engagement metrics on platforms like LinkedIn, Twitter, and niche industry forums. These platforms are crucial for B2B marketing as they

Competitor Financials & M&A Cheat Sheet: Track Hiring for Insights

Understanding competitor financials and M&A activity isn't just about numbers—it's about decoding market intelligence. When competitors report strong financial performance, they're signaling market validation and potential expansion. Conversely, financial struggles often precede strategic shifts or market exits. M&A activity

Leveraging Personnel Changes for Competitive Insights

Competitor analysis is essential for staying ahead in today's dynamic market. It helps businesses anticipate moves, identify opportunities, and mitigate risks effectively. Personnel changes, such as executive hires or departures, can provide valuable clues about a competitor's strategic direction. By analyzing these shifts, you can uncover

Instagram Competitor Insights: Data-Driven Key Account Growth

Instagram has evolved beyond a social platform into a strategic tool for B2B companies. By leveraging competitor insights from Instagram, you can gain a competitive edge in key account management and drive sustainable growth. Monitoring rivals' activities—such as post frequency, engagement metrics, and content themes—reveals market trends

Master Competitor Pricing Insights to Boost Account Health

Competitor pricing insights are a critical component of strategic business management, directly influencing your account health—the stability and growth of your customer base. By systematically tracking and analyzing how rivals price their products or services, you can proactively address market shifts and prevent customer churn. For example, if a

Competitor Website Change Framework for Key Account Growth

Competitor website changes are strategic signals that directly impact key account growth. By monitoring these updates, you can uncover shifts in competitor priorities that may threaten your client relationships or reveal new opportunities. For instance, when a rival updates their homepage messaging or pricing, it often precedes targeted sales outreach

How SentinelOne's Acquisition of Observo AI Enhances Competitor Analysis Strategies

Competitor analysis is essential for businesses to anticipate market shifts and refine their strategic positioning. By closely monitoring rival activities, companies can identify emerging threats and opportunities in real-time. For example, RivalSense recently highlighted that SentinelOne acquired Observo AI to bolster its real-time security data and operations using artificial intelligence.

Competitive Positioning: The Strategic Advantage That Drives Business Growth

Written by the RivalSense Team Updated October 21, 2025 In today's crowded marketplace, competitive positioning isn't just a marketing tactic—it's a fundamental business strategy that separates market leaders from the rest. While many companies understand the importance of positioning, few leverage it to

Actionable Market Entry Strategies Using Competitor Insights

Market entry strategies are systematic approaches businesses use to launch products or services in new markets, crucial for sustainable growth and expansion. These strategies—from direct exporting to joint ventures—determine how effectively companies can capture market share and establish competitive positioning. Competitor insights provide the foundation for strategic planning

How to Leverage Competitor Personnel Changes for Strategic Advantage

Competitor analysis is a vital practice for any business aiming to stay competitive in today's fast-paced market. By keeping a close eye on your rivals' moves, you can uncover valuable insights that inform your own strategy and decision-making. For example, tracking executive appointments can reveal shifts in