Topic

Competitor Analysis

A collection of 171 issues

Competitor Media & Content Insights Checklist for Strategic Account Tracking

Strategic account tracking is a vital practice for B2B leaders aiming to stay competitive. By harnessing competitor media insights, you can decode market movements and refine your strategy. Monitoring elements like press releases, blog posts, and social media reveals real-time shifts in positioning and engagement. For instance, if a rival

Actionable Internet Hacks for Salesforce Competitor Insights

Gaining Salesforce competitor insights doesn't require expensive tools—just smart internet strategies. Start with Google Alerts: create alerts for competitor names (e.g., "Salesforce competitors" or specific companies like "HubSpot CRM") to get real-time news and mentions delivered to your inbox. Set frequency to

CyberGhost VPN's Pricing Strategy Shift: A Competitor Analysis Deep Dive

CyberGhost VPN's recent pricing and infrastructure updates reveal strategic moves in the highly competitive VPN market. Understanding these changes can help competitors and industry observers anticipate market shifts and adjust their own strategies accordingly. 🔄 Pricing Structure Analysis The shift to a 26-month promotional rate followed by an annual

How Vanta's AI GTM Strategy Reveals Critical Competitor Insights

When key executives like Stevie Case (CRO) and Mark Lail from Vanta present at industry conferences, it provides invaluable intelligence about their strategic direction. Their scheduled discussion on Vanta's AI approach in Go-To-Market (GTM) at Clay's Sculpt conference offers competitors and industry observers crucial insights into

Analyzing Competitor Partnerships: A Case Study with ABC Legal and CT Corporation

Monitoring competitor partnerships is a critical aspect of staying competitive in any industry. These alliances can provide insights into market trends, potential threats, and opportunities for your own business strategy. For example, the recent news that ABC Legal was named the preferred service of process partner by CT Corporation is

Competitor Webinar Analysis: Turn Intelligence into Strategic Advantage

In today's hyper-competitive business landscape, webinars have become a goldmine of competitive intelligence. Your competitors are revealing their strategies, product roadmaps, and market positioning right before your eyes - if you know how to analyze them effectively. Why Competitor Webinar Analysis Matters in 2025 Webinars are no longer

How Fincantieri's Media Showcase Demonstrates Strategic Competitor Positioning

When competitors receive high-profile media coverage, it's not just a PR win—it's a strategic move that reveals their priorities and market positioning. Fincantieri Marinette Marine's recent CNBC feature provides valuable insights into their operational strategy and public messaging. Key Strategic Elements Revealed: 🔹 Technology

Competitor Thought Leadership Analysis: The Ultimate 2025 Guide to Uncover Hidden Opportunities

Recent research from Momentum ITSMA's Value of Thought Leadership 2025 report reveals that 99% of B2B buyers consider thought leadership critical in their decision-making process, with 66% refusing to work with providers who produce poor content. This isn't just about brand building—it's about

Why Tracking Competitor Executive Hires Matters: The Gigi Janelidze Case

Tracking key personnel moves at competing companies provides invaluable intelligence about their strategic direction and capabilities. When a competitor makes a significant hire, it often signals new priorities, expansion plans, or areas where they're investing resources. 🎯 What This Hire Reveals About Salmon's Strategy Gigi Janelidze'

How to Do Competitor Target Audience Analysis: A Practical B2B Guide

September 8, 2025 RivalSense Competitive Intelligence Team Competitors aren't just stealing your prospects—they're targeting the exact same audience you want to reach. The difference between winning and losing often comes down to who understands that audience better. While traditional competitor analysis focuses on products and