Topic

competitive intelligence

A collection of 348 issues

Key Account Management Dashboard Examples: Templates, Features, and Building Guide

Key account management dashboards are crucial for scaling your B2B business and retaining high-value clients. They provide a centralized view of client performance and relationships, enabling proactive management. As your key account portfolio grows, it becomes unsustainable to manage client relationships and performance metrics via spreadsheets and manual tracking. Different

How Atea's Incident Response Team Uncovered Hidden Competitor Advantages

In today's fast-evolving cybersecurity landscape, businesses face relentless pressure to outpace competitors and address emerging threats. For leaders at B2B companies, proactive competitor intelligence is no longer optional—it's essential for survival and growth. Atea, as Northern Europe's premier IT infrastructure provider, confronted this

Advanced Twitter Tactics for Tracking Competitor Activity

Twitter offers unparalleled real-time competitive intelligence that traditional tools miss. While most businesses track competitors' websites and press releases, Twitter reveals their immediate priorities, customer pain points, and emerging strategies through unfiltered conversations. The platform's immediacy lets you see competitors reacting to market shifts, launching products, or

How Slack's AI Shift Revealed Rivals' Strategic Response

In 2024, Slack made a bold strategic pivot, embedding AI-powered features like automated meeting summaries and smart channel recommendations to redefine team collaboration. This move wasn't just an upgrade—it was a direct response to the intensifying competition in a market crowded with giants like Microsoft Teams, Zoom,

How Emirates' Fleet Upgrade Revealed Competitors' Strategic Moves

Emirates has long dominated the Middle East aviation market, leveraging its hub in Dubai to connect global travelers. In this highly competitive sector, even minor changes in fleet composition can have major implications for market dynamics. Its recent fleet upgrade—investing billions in next-generation aircraft like the Boeing 777X and

Optimize Competitor Insights from Instagram Thought Leadership

Instagram thought leadership offers a goldmine for competitive intelligence that traditional analysis often misses. Unlike corporate websites or press releases, Instagram reveals authentic positioning, expertise depth, and audience engagement in real-time. Thought leaders share industry insights, strategic thinking, and behind-the-scenes expertise through visual content—stories, reels, and posts—making abstract

Predict Hiring Trends: Track Key Account Employee Changes

Tracking employee changes in key account roles at competitors offers a strategic window into their evolving business priorities. When top account managers or sales leaders move between companies, it often signals strategic shifts—such as entering new markets, launching products, or restructuring sales approaches. For instance, if a competitor hires

How VEED's AI Launch Drove a Competitor's Strategic Pivot

Before VEED's AI launch, the video editing software market was dominated by established players like Adobe Premiere Pro and Final Cut Pro, with emerging cloud-based tools gaining traction. The competitor in focus, initially positioned as a user-friendly, collaborative platform for non-professionals, held a modest but growing market share

Data-Driven Key Account Intelligence for Competitive Edge

Traditional key account management often relies on intuition and periodic check-ins, leaving gaps in strategic oversight. Data-driven key account intelligence transforms this by converting raw data—such as purchase history, engagement metrics, and market signals—into actionable insights. For example, tracking a key account's product usage spikes can