How Redken's 68% Plastic Reduction Sparked L'Oréal's Refill Revolution: A Competitive Intelligence Case Study
Redken's groundbreaking refill system achieved a remarkable 68% plastic reduction per milliliter compared to their standard 300ml bottles, setting a new industry benchmark for sustainable packaging. This innovation wasn't just an environmental win—it became the catalyst for L'Oréal's global #JoinTheRefillMovement campaign