Topic

Business Strategy

A collection of 199 issues

Mastering Competitor Tracking: Financials, Fundraising, and M&A for B2B Leaders

Keeping a close eye on competitor financials, fundraising, and M&A activities is more than just gathering data—it's a vital strategy for B2B leaders to stay agile and informed. By understanding these elements, you can uncover market trends, predict shifts, and refine your own business approach.

How Reddit's Legal Action Against Perplexity AI Revealed Competitor Vulnerabilities

When Reddit sued Perplexity AI in 2024 for allegedly scraping its data without permission, it wasn't just a legal dispute—it was a masterclass in competitive intelligence. This case reveals how data access vulnerabilities can cripple AI companies overnight, highlighting the critical importance of tracking competitor activities. As

How to Track and Benchmark Competitor Customer Satisfaction: A Strategic Guide

In today's hyper-competitive B2B landscape, understanding how your customers feel about your service is crucial—but knowing how they feel about your competitors' offerings can be the difference between market leadership and playing catch-up. While 75-85% customer satisfaction might seem acceptable for your business, what if your

How Talent Movement Insights Transformed Competitive Strategy Against inDrive

In the fiercely competitive mobility sector, our client faced intense rivalry from inDrive, which had rapidly gained market share through aggressive expansion and localized strategies. Initially, the client struggled with competitive disadvantages, including slower adaptation to regional demands and losing key markets to inDrive's targeted approaches. To counter

Competitor Market Research Reports: 5 Steps to Effective Analysis

In today's competitive business landscape, staying ahead requires deep insights into your competitors' moves. Competitor market research reports provide the foundation for strategic decisions, helping you identify opportunities and threats. Before we get to the "how" of conducting a competitive market analysis, let's

How JAL's Museum Expansion Uncovered Competitor Growth Strategies

In today's fast-paced business environment, staying ahead of competitors requires more than just traditional market research. Japan Airlines' (JAL) recent museum expansion demonstrates how innovative approaches can yield deep competitive insights. By renovating their corporate museum, JAL not only enhanced brand positioning and customer engagement but also

Competitor Website Change Framework for Key Account Growth

Competitor website changes are strategic signals that directly impact key account growth. By monitoring these updates, you can uncover shifts in competitor priorities that may threaten your client relationships or reveal new opportunities. For instance, when a rival updates their homepage messaging or pricing, it often precedes targeted sales outreach

How Atea's Incident Response Team Uncovered Hidden Competitor Advantages

In today's fast-evolving cybersecurity landscape, businesses face relentless pressure to outpace competitors and address emerging threats. For leaders at B2B companies, proactive competitor intelligence is no longer optional—it's essential for survival and growth. Atea, as Northern Europe's premier IT infrastructure provider, confronted this

Competitive Positioning: The Strategic Advantage That Drives Business Growth

Written by the RivalSense Team Updated October 21, 2025 In today's crowded marketplace, competitive positioning isn't just a marketing tactic—it's a fundamental business strategy that separates market leaders from the rest. While many companies understand the importance of positioning, few leverage it to

Competitor Promotional Offers Tracking Framework for Influencer Platforms

In the dynamic world of influencer platforms, staying ahead of competitor moves is essential for survival and growth. Tracking competitor promotional offers is critical because it directly impacts your market positioning and influencer acquisition efforts. When rivals launch aggressive discounts, referral bonuses, or exclusive deals, they can quickly siphon off