How Cebu Pacific's Competitor Benchmarking Strategy Dominates Low-Cost Air Travel (And What Your B2B Business Can Learn)
In the fiercely competitive low-cost aviation sector, systematic competitor benchmarking transforms market positioning from reactive to strategic. Cebu Pacific’s dominance in the Philippines demonstrates how continuous competitive intelligence enables businesses to anticipate market shifts, optimize offerings, and refine strategies. For B2B companies, this approach is equally critical: by benchmarking