Topic

business strategy

A collection of 268 issues

Master Competitor Event Tracking: Practical Insights for B2B Leaders

Tracking competitor event participation reveals more than just their calendar—it uncovers strategic priorities and market focus areas. When competitors consistently attend specific industry conferences or sponsor particular events, they're signaling where they're investing resources and which markets they're targeting. This intelligence helps you

How Spotify's Serato Deal Reveals Competitor Expansion Strategies

The music streaming industry is fiercely competitive, with giants like Spotify, Apple Music, and Amazon Music vying for dominance. Spotify's recent partnership with Serato—a leading DJ software company—highlights a strategic pivot into the creator and live performance space, moving beyond traditional streaming. This expansion reveals how

Airline Competitor Thought Leadership Analysis Cheat Sheet

In the fast-paced airline industry, thought leadership is a key differentiator that shapes market perceptions and customer loyalty. By analyzing how competitors communicate their strategies, such as through sustainability pledges or digital transformation initiatives, you can gain valuable insights into their future directions. This analysis goes beyond surface-level news to

Beginner's Guide to Printing Industry Competitive Benchmarking

Competitive benchmarking is the systematic process of comparing your printing business's performance, services, and strategies against key competitors to identify areas for improvement. 📊 In the printing industry, where margins are tight and customer demands evolve rapidly, benchmarking is crucial for staying relevant and profitable. It helps you uncover

Key Account Management vs Customer Success: 5 Common Mistakes Digital Marketing Agencies Make

In digital marketing agencies, distinguishing between Key Account Management (KAM) and Customer Success (CS) is essential for sustainable growth. KAM focuses on nurturing high-value client relationships to drive revenue growth through upselling and strategic alignment, while CS ensures clients achieve their desired outcomes, leading to retention and satisfaction. Confusing these

Beginner's Guide to Competitor Partnership & Client Insights: Turn Intelligence Into Strategy

In today's competitive B2B landscape, tracking competitor partnerships and client relationships isn't just surveillance—it's strategic intelligence that reveals market goldmines. These alliances serve as mirrors to emerging trends, exposing gaps and opportunities you can exploit. By analyzing who your competitors partner with and

How to Track Competitor Employee Changes for Strategic Advantage

Employee movements serve as powerful leading indicators of strategic shifts long before public announcements. When key account personnel change roles or leave competitors, it reveals critical intelligence about organizational priorities, vulnerabilities, and market positioning. Workforce changes often precede major strategic pivots by 6-12 months, providing invaluable foresight. Practical steps to

How Early Detection of Mapon's Route Planning Expansion Saved 15% Market Share

Executive Summary: The Strategic Challenge Mapon's stealth expansion into European route planning markets presented a classic competitive intelligence challenge. While traditional monitoring methods like Google Alerts and manual website checks missed critical signals, RivalSense detected Mapon's strategic shift through subtle but telling patterns: new route planning

Actionable Internet Monitoring Strategies for Competitor Press Releases

In today's hyper-competitive business landscape, tracking competitor press releases in real-time has evolved from a nice-to-have to a strategic necessity. Press releases serve as official windows into your competitors' strategic moves—product launches, executive appointments, funding rounds, and market expansions that reveal critical business intelligence. Why Real-Time

How Adyen Capitalized on Stripe's Blockchain Bet: A Strategic Playbook for B2B Leaders

Executive Summary: The Competitive Landscape Shift In early 2025, the payments landscape shifted dramatically when Stripe made its boldest move yet: a $1.1 billion acquisition of Bridge Network, signaling a massive bet on blockchain and stablecoin infrastructure. This acquisition—Stripe's largest to date—represents a strategic pivot