How Phrase's AI Focus Spurred RivalSense's Global Strategy Shift
Before RivalSense entered the competitive intelligence arena, businesses struggled with fragmented market data and ineffective competitor tracking. Established players like Phrase had already begun leveraging AI to reshape market dynamics, particularly in niche segments like legal tech. This created significant challenges for companies:
* ⚠️ Data Overload: Sifting through unprioritized competitor information