Swarovski | Competitive Intelligence Profile

Founded in 1895 in Austria, Swarovski is a renowned company that designs, manufactures, and sells high-quality crystals, jewelry,...


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Founded in 1895 in Austria, Swarovski is a renowned company that designs, manufactures, and sells high-quality crystals, jewelry, watches, and home dΓ©cor. Known for its impeccable craftsmanship and innovation, Swarovski operates over 2,300 boutiques worldwide and emphasizes sustainability and social responsibility through its philanthropic efforts.

Website
Size
10,001+ employees
Industry
Retail Luxury Goods and Jewelry
Specialities
Innovation, Creativity, Imagination, Responsibility, Crystal Cutting, Design, Retailer, Jewelry, Watches, Crystal living, Jewellery, Luxury Goods, Marketing, Finance, Human Resources, Sales, Operations, Retail, Consumer Goods, Luxury, Crystal, Gifts, Product Management, Production

πŸ›οΈ Swarovski Product and Pricing News β†’

πŸ‘” Swarovski CEO, Management and Leadership Team β†’

βš”οΈ Swarovski Alternatives and Competitors β†’

πŸ’Ό Swarovski Hiring and Layoffs β†’

πŸ€– Swarovski Developer, Integration and Automation News β†’

πŸ“ˆ Swarovski Financials, Fundraising and Valuation News β†’

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πŸ›οΈ Swarovski Product and Pricing News

  • Swarovski launched a radiant Mother's Day jewelry collection available at Phoenix Mall of the Millennium.
  • Swarovski Crystal Worlds has unveiled a new chamber of wonders called 'Crystallizing Identity' by artist Chiharu Shiota, featuring thousands of red threads and crystals.
  • Swarovski launched a limited-edition collaboration with Crocs featuring clogs and a Jibbitz charm adorned with Swarovski crystals, available exclusively on the Crocs app.
  • Swarovski will release the Swarovski x Air Jordan 1 Low on May 17, 2025, for $1,000 at select global retailers.
  • Swarovski celebrated its 130th anniversary at the Met Gala with four custom looks designed by Global Creative Director Giovanna Engelbert, inspired by the Swan emblem.

  • Swarovski plans to open a new store in Georgetown by the 2025 holiday season.
  • Swarovski is offering a 3 for 2 deal on selected styles at Caledonia Park.
  • Swarovski zirconia adorned a Meta Gala ensemble with 28,900 stones, crafted over 120 hours.

πŸ‘” Swarovski CEO, Management and Leadership Team


βš”οΈ Swarovski Alternatives and Competitors

  • Cartier
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  • Tiffany & Co
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  • Bulgari
  • |
  • Kendra Scott
  • |
  • De Beers
  • |
  • Chopard
  • |
  • Harry Winston
  • |
  • Majorica Jewelry
  • |
  • Pandora
  • |
  • Baccarat
  • |
  • Brilliant Earth
  • |
  • David Yurman

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πŸ’Ό Swarovski Hiring and Layoffs

  • Swarovski will appoint Kolja Kiofsky as Chief Commercial Officer in January 2026, while Ilse Roeffen will serve as interim CCO after Michele Molon leaves in July 2025.
  • Natalia Sarzi Amade has joined Swarovski as Key Account Manager Travel Retail EMEA in the Greater Munich Metropolitan Area.


πŸ€– Swarovski Developer, Integration and Automation News

  • Swarovski and Jumpman23 will release a $1,000 Air Jordan 1 Retro Low OG 'Shadow' collaboration in Summer 2025.


πŸ“ˆ Swarovski Financials, Fundraising and Valuation News


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