Swarovski | Competitive Intelligence Profile
Founded in 1895 in Austria, Swarovski is a renowned company that designs, manufactures, and sells high-quality crystals, jewelry,...
Founded in 1895 in Austria, Swarovski is a renowned company that designs, manufactures, and sells high-quality crystals, jewelry, watches, and home décor. Known for its impeccable craftsmanship and innovation, Swarovski operates over 2,300 boutiques worldwide and emphasizes sustainability and social responsibility through its philanthropic efforts.
🛍️ Swarovski Product and Pricing Intelligence →
📅 Swarovski Event Participations →
⚖️ Swarovski Regulatory Intelligence →
👔 Swarovski Management and Leadership Team →
⚔️ Swarovski Alternatives and Competitors →
💼 Swarovski Hiring and Layoffs →
🤝 Swarovski Partnerships, Clients and Vendors →
📈 Swarovski Financial Performance, Fundraising, M&A →
🛍️ Swarovski Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Swarovski, part of EssilorLuxottica, launched its Spring/Summer 2025 sun collection featuring bright and captivating styles.
- Gillian Anderson wore a custom necklace from the new Swarovski Created Diamonds Octagon Collection at the Cannes Film Festival 2025, designed by Global Creative Director Giovanna Engelbert.
- Swarovski launched the IDYLLIA collection in collaboration with Rosenthal, featuring crystal flowers and animals with unique printing techniques.
📅 Swarovski Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Swarovski Kristallwelten will celebrate its 30th anniversary with a special program from June 7-22, 2025, featuring a family day on June 8 and a rally with a hotel stay as the main prize.
- Swarovski showcased its crystals at the 2025 Eurovision Song Contest, adorning the Austrian winner JJ, last year's winner Nemo, and several other performers with dazzling jewelry and outfits.
- Swarovski celebrated its 130th anniversary at the Met Gala with four custom looks designed by Global Creative Director Giovanna Engelbert, inspired by the Swan emblem.
⚖️ Swarovski Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Swarovski Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Managing Director Operations
[email protected] -
Chief Operating Officer & Chief Technology Officer[email protected]
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CEO[email protected]
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Group CFO[email protected]
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CEO[email protected]
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Managing Director / 代表取締役社長[email protected]
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Chief Digital Officer/Chief Information Officer, Member of the Executive Committee[email protected]
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Managing Director Finance & Administration Russia[email protected]
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CFO Wattens
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Chief Executive Officer
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CEO[email protected]
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Chief Executive Officer[email protected]
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Executive Vice President[email protected]
⚔️ Swarovski Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Cartier |
- Tiffany & Co |
- Bulgari |
- Kendra Scott |
- De Beers |
- Chopard |
- Harry Winston |
- Majorica Jewelry |
- Pandora |
- Baccarat |
- Brilliant Earth |
- David Yurman
💼 Swarovski Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Swarovski will appoint Kolja Kiofsky as Chief Commercial Officer in January 2026, while Ilse Roeffen will serve as interim CCO after Michele Molon leaves in July 2025.
- Raven Kaminsky has joined Swarovski as Store Manager in the United States, previously holding the same position at another company.
- Jen Ramirez is leaving Swarovski as a Store Manager in the United States to join kate spade new york as a Store Manager.
🤝 Swarovski Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Swarovski collaborated with Converse to create a product that quickly sold out.
- Swarovski collaborated with Nike to release the Air Jordan 1 Low OG exclusively in Mexico.
- Swarovski collaborates with Ariana Grande for their Spring-Summer collection.
📈 Swarovski Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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