Swarovski | Competitive Intelligence Profile
Founded in 1895 in Austria, Swarovski is a renowned company that designs, manufactures, and sells high-quality crystals, jewelry,...
Founded in 1895 in Austria, Swarovski is a renowned company that designs, manufactures, and sells high-quality crystals, jewelry, watches, and home décor. Known for its impeccable craftsmanship and innovation, Swarovski operates over 2,300 boutiques worldwide and emphasizes sustainability and social responsibility through its philanthropic efforts.
🛍️ Swarovski Product and Pricing Intelligence →
📅 Swarovski Event Participations →
⚖️ Swarovski Regulatory Intelligence →
👔 Swarovski Management and Leadership Team →
⚔️ Swarovski Alternatives and Competitors →
💼 Swarovski Hiring and Layoffs →
🤝 Swarovski Partnerships, Clients and Vendors →
📈 Swarovski Financial Performance, Fundraising, M&A →
🛍️ Swarovski Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Swarovski Optik launched the NL Pure 42 binoculars in a new Burnt Orange color, designed for low light performance and featuring 'Swarovision' lens technology.
- Swarovski updated its adjustable bracelets collection, replacing seasonal promotions with a focus on timeless jewellery pairings for black dresses and introducing new items like the Swarovski Remix Collection strand and Magic bracelet.
- Swarovski updated its Dulcis collection, replacing '18k gold plated' items with 'Gold-tone plated' versions and introducing new products like the 'Dulcis cuff Mixed cuts, Multicoloured, Gold-tone plated' and 'Choker Mixed cuts, Green, Gold-tone plated'.
📅 Swarovski Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Swarovski's 'Masters of Light' exhibition is coming to Hollywood in October.
- Swarovski launches its Masters of Light exhibition in Los Angeles on October 28, 2025, celebrating 130 years with a journey through its heritage, curated by Global Creative Director Giovanna Engelbert and fashion journalist Alexander Fury.
- Swarovski's Chief Digital Officer Lea Sonderegger will speak about digital innovation in luxury at IMD’s Reinventing Luxury Lab on November 7.
⚖️ Swarovski Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Swarovski Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Managing Director Operations
[email protected] -
Chief Operating Officer & Chief Technology Officer[email protected]
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CEO[email protected]
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Group CFO[email protected]
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CEO[email protected]
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Managing Director / 代表取締役社長[email protected]
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Chief Digital Officer/Chief Information Officer, Member of the Executive Committee[email protected]
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Managing Director Finance & Administration Russia[email protected]
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CFO Wattens
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Chief Executive Officer
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CEO[email protected]
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Chief Executive Officer[email protected]
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Executive Vice President[email protected]
⚔️ Swarovski Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Cartier |
- Tiffany & Co |
- Bulgari |
- Kendra Scott |
- De Beers |
- Chopard |
- Harry Winston |
- Majorica Jewelry |
- Pandora |
- Baccarat |
- Brilliant Earth |
- David Yurman
💼 Swarovski Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Swarovski will appoint Kolja Kiofsky as Chief Commercial Officer in January 2026, while Ilse Roeffen will serve as interim CCO after Michele Molon leaves in July 2025.
- Simon Laubscher joins Swarovski as Head of Innovation in Germany, previously Early Stage Innovation Lead at TDK Electronics.
- Vincent Olmo starts as VP Head of Sales NAM at Swarovski.
🤝 Swarovski Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Swarovski partners with Paragon Shopping Centre for a giveaway of six Crystalline Stardust Pens to celebrate Singapore’s 60th birthday, ending July 31.
- Swarovski partnered with Minecraft to release crystal-encrusted figurines and in-game skins, with prices ranging from $350 to $380.
- Swarovski partners with designer Robert Wun for the Fall/Winter 2025 couture line, featuring crystal-adorned looks showcased at Paris Couture Week.
📈 Swarovski Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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