Supergoop | Competitive Intelligence Profile
Supergoop is a prestige skincare brand founded in 2005 by Holly Thaggard, headquartered in San Antonio, Texas, and dedicated exclusively...
Supergoop is a prestige skincare brand founded in 2005 by Holly Thaggard, headquartered in San Antonio, Texas, and dedicated exclusively to suncare. The company focuses on making UV protection easy and enjoyable to incorporate into daily routines by integrating SPF into skincare and beauty products. Its offerings include a wide range of sunscreen products such as lotions, mists, powders, CC creams, lip balms, and glow sticks, all formulated to be clean, reef-safe, and effective against UVA and UVB rays. The brand emphasizes innovation in SPF solutions, with products like invisible sunscreen and antioxidant-infused mists, catering to various skin types and beauty needs.
🛍️ Supergoop Product and Pricing Intelligence →
📅 Supergoop Event Participations →
⚖️ Supergoop Regulatory Intelligence →
👔 Supergoop Management and Leadership Team →
⚔️ Supergoop Alternatives and Competitors →
💼 Supergoop Hiring and Layoffs →
🤝 Supergoop Partnerships, Clients and Vendors →
📈 Supergoop Financial Performance, Fundraising, M&A →
🛍️ Supergoop Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
📅 Supergoop Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Supergoop participates in the Luxe Club event in Thailand with Luxasia and other beauty brands like Laura Mercier and Huda Beauty.
⚖️ Supergoop Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Supergoop Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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CEO & Board Director
[email protected] -
Interim CEO[email protected]
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Chief Operating Officer and Chief Financial Officer
⚔️ Supergoop Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Sun Bum |
- Arbre |
- Sundaze |
- MDSolarSciences |
- ZO Skin Health |
- Colorescience |
- Shiseido |
- Trader Joe's |
- ELF |
- EltaMD |
- Neutrogena |
- COOLA Suncare |
- Malin + Goetz |
- Clinique |
- Kiehl's |
- Bask
💼 Supergoop Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Melis del Rey joins Supergoop as CEO & Board Director in the United States, previously unspecified.
- Jack Turner left Supergoop as VP of Operations in the United States to join Robertet Group as Vice President Operations, North America.
🤝 Supergoop Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
📈 Supergoop Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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