Sumsub | Competitive Intelligence Profile
Sumsub is a leading identity verification platform that secures the entire user journey through customizable solutions for KYC, KYB,...
Sumsub is a leading identity verification platform that secures the entire user journey through customizable solutions for KYC, KYB, transaction monitoring, and fraud prevention. With over 2,000 clients across various industries including fintech, crypto, and e-commerce, Sumsub aims to help businesses meet compliance requirements, reduce costs, and protect against fraud while welcoming more customers worldwide.
🛍️ Sumsub Product and Pricing Intelligence →
📅 Sumsub Event Participations →
⚖️ Sumsub Regulatory Intelligence →
👔 Sumsub Management and Leadership Team →
⚔️ Sumsub Alternatives and Competitors →
💼 Sumsub Hiring and Layoffs →
🤝 Sumsub Partnerships, Clients and Vendors →
📈 Sumsub Financial Performance, Fundraising, M&A →
🛍️ Sumsub Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Sumsub introduced Device Intelligence to identify anomalous device behavior for stronger risk-based decision-making, replacing the analysis of gaming transactions for responsible gaming rules.
- Sumsub expanded to 5 new markets, achieved a 300% team growth in two months, and reduced payout time by 95% for international freelancers using Mellow's payment solutions, as stated by Daria K., CFO of Sumsub.
- Sumsub enhanced its User and Non-Doc Verification with more flexible settings and broader solutions, introduced a new provider for Crypto Monitoring, and improved Case Management and Workflow Builder for better case investigation in July 2025.
📅 Sumsub Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Sumsub will showcase its services at MyFintech Week 2025 in Malaysia, featuring team members Yingli Lau, Eugene Choo, Sung Hin Jason Chan, Penny C., and Tee Kok Ong.
- Sumsub will host a live panel on July 24 at Sumsub APAC Multiverse in Singapore about solving convergence between fiat and crypto without compromising compliance, UX, or fraud protection.
- Sumsub will participate in a roundtable session on cross-agency enforcement at MyFintech Week 2025 in Kuala Lumpur on August 5-7.
⚖️ Sumsub Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Sumsub faces scrutiny over its early investment ties to Belkasoft, a forensic toolmaker with questionable data practices and lack of proper US registration, complicating its credibility as a trusted global compliance provider.
- Sumsub confirmed its digital identity verification solutions meet Bank Negara Malaysia standards after completing the Malaysia e-KYC assessment, as announced by Penny C., Vice President, APAC at Sumsub.
👔 Sumsub Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Regional Director: Southern Africa
[email protected] -
Art Director[email protected]
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Director of Customer Success[email protected]
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Co-founder & CEO[email protected]
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Co-founder and Chief Strategy Officer[email protected]
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Co-Founder and Chief Innovation Officer[email protected]
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Chief Customer Officer[email protected]
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Chief Design Officer[email protected]
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Chief Product Officer[email protected]
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Chief Marketing Officer[email protected]
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FCCA, CFO of Sumsub Group[email protected]
⚔️ Sumsub Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- F5 Distributed Cloud Bot Defense |
- BioCatch |
- Kount |
- InstantID |
- Subex Fraud Management |
- reCAPTCHA Enterprise |
- Onfido |
- Lightico |
- Sift |
- LastPass |
- 1Password |
- Dotfile |
- Oz Forensics |
- SmartSearch |
- SEON |
- Trulioo |
- Veriff |
- ShuftiPro |
- Nethone |
- Jumio |
- IDnow |
- Berbix |
- Ekata |
- ID.me |
- Dow Jones Risk & Compliance |
- ComplyCube |
- KYC Portal |
- Udentify |
- ARGOS Identity |
- iDenfy |
- Oz Liveness |
- MetaMap |
- HyperVerge |
- AU10TIX |
- Ondato |
- Plaid |
- Persona |
- NorthRow |
- Authsignal |
- SiteDocs |
- AuditBoard |
- Netwrix Auditor |
- Account Ability |
- Sprinto
💼 Sumsub Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Piotr Antypiuk, Head of Product – Crypto at Sumsub in United Kingdom, left to become Chief Operating Officer – Digital Assets at 3S Money.
🤝 Sumsub Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Sumsub partnered with EzyRemit Vietnam to integrate its KYC and real-time transaction monitoring solutions, enhancing user verification and transaction security.
- Sumsub joined Uganda’s FITSPA on July 30, 2025 to support fintech identity infrastructure and enhance KYC, KYB, and AML compliance in the region.
- Sumsub partnered with Polyflow PayFi to simplify KYC for Web3 users using reusable identity technology.
📈 Sumsub Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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