Sumsub | Competitive Intelligence Profile

Sumsub is a leading identity verification platform that secures the entire user journey through customizable solutions for KYC, KYB,...


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Sumsub is a leading identity verification platform that secures the entire user journey through customizable solutions for KYC, KYB, transaction monitoring, and fraud prevention. With over 2,000 clients across various industries including fintech, crypto, and e-commerce, Sumsub aims to help businesses meet compliance requirements, reduce costs, and protect against fraud while welcoming more customers worldwide.

Website
Size
501-1000 employees
Industry
IT Services and IT Consulting
Specialities
KYC, AML, KYB, Transaction Monitoring, Fraud prevention, Identity verification

🛍️ Sumsub Product and Pricing Intelligence →

📅 Sumsub Event Participations →

⚖️ Sumsub Regulatory Intelligence →

👔 Sumsub Management and Leadership Team →

⚔️ Sumsub Alternatives and Competitors →

💼 Sumsub Hiring and Layoffs →

🤝 Sumsub Partnerships, Clients and Vendors →

📈 Sumsub Financial Performance, Fundraising, M&A →


🛍️ Sumsub Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Sumsub launched Non-Doc Identity Verification in Norway on August 21, using BankID to enable document-free onboarding in 4.5 seconds.
  • Sumsub updates its media focus from 'Expert-led compliance media' to 'Expert-led anti-fraud media' and introduces a new feature 'SubscribeAsk AI'.
  • Sumsub enhanced its SDKs, expanded Travel Rule and Crypto Monitoring integrations, and improved Dashboard UI in August 2025.


📅 Sumsub Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • Sumsub hosts the What The Fraud Summit 2025 in Singapore on November 19-20, focusing on financial crime prevention and AML compliance in MENA and Asia.
  • Sumsub promotes its WTF Summit in Singapore with early bird tickets available until the start of September.
  • Sumsub will showcase its fraud prevention and KYC solutions at Money20/20 Middle East in Riyadh from September 15-17, 2025.

⚖️ Sumsub Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.

  • Sumsub updates its news section with recent industry events including a £32,500 fine for AML failures, Paxos's $48.5 million settlement for AML violations, Meta removing 6.8 million WhatsApp scam accounts, EU's biometric border system starting October 12, 2025, and Hong Kong's stablecoin licensing to become a global crypto hub.
  • Sumsub faces scrutiny over its early investment ties to Belkasoft, a forensic toolmaker with questionable data practices and lack of proper US registration, complicating its credibility as a trusted global compliance provider.
  • Sumsub's GR team held discussions with the Malta Gaming Authority, hosted a Vietnamese delegation for a Digital Asset Roundtable, and met with the Virtual Assets Regulatory Authority to discuss crypto regulation.

👔 Sumsub Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Sumsub Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • F5 Distributed Cloud Bot Defense
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  • InstantID
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  • Subex Fraud Management
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  • reCAPTCHA Enterprise
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  • Onfido
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  • Lightico
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  • Sift
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  • LastPass
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  • 1Password
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  • Dotfile
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  • Oz Forensics
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  • SmartSearch
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  • SEON
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  • Trulioo
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  • Veriff
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  • ShuftiPro
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  • Nethone
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  • Jumio
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  • IDnow
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  • Berbix
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  • Ekata
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  • ID.me
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  • Dow Jones Risk & Compliance
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  • ComplyCube
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  • KYC Portal
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  • Udentify
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  • ARGOS Identity
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  • iDenfy
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  • Oz Liveness
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  • MetaMap
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  • HyperVerge
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  • AU10TIX
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  • Ondato
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  • Plaid
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  • Persona
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  • NorthRow
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  • Authsignal
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  • SiteDocs
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  • AuditBoard
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  • Netwrix Auditor
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  • Account Ability
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  • Sprinto


💼 Sumsub Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Sumsub hired a new executive to lead global government engagement and serve as a public-facing voice for policy stakeholders.
  • Irina Varnina joined Sumsub as Head of Internal Communications in Portugal, previously holding an unspecified position at an unspecified company.
  • Sumsub appointed Kat Cloud as Head of Government Relations on August 19 to lead its global policy strategy.


🤝 Sumsub Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • Sumsub partners with INTERPOL to use deepfake detection technology against AI-facilitated crime.
  • Alchemy Pay integrates Sumsub's Travel Rule solution to enhance global compliance and security by automating secure data exchange across a network of over 1,800 VASPs.
  • Sumsub partnered with Alchemy Pay on August 19 to integrate its Travel Rule Solution for secure and compliant crypto-fiat transactions.


📈 Sumsub Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.


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