Stori | Competitive Intelligence Profile
Stori is a fast-growing, venture-backed financial technology company focused on democratizing credit access for underbanked consumers...
Stori is a fast-growing, venture-backed financial technology company focused on democratizing credit access for underbanked consumers in Latin America. Operating primarily in Mexico, Stori offers digital financial services including credit cards and deposit accounts, leveraging technology to promote financial inclusion. With a strong presence in the fintech sector, Stori is backed by top global venture capital funds and has a team with extensive experience in consumer finance, banking, and technology.
🛍️ Stori Product and Pricing Intelligence →
📅 Stori Event Participations →
⚖️ Stori Regulatory Intelligence →
👔 Stori Management and Leadership Team →
⚔️ Stori Alternatives and Competitors →
💼 Stori Hiring and Layoffs →
🤝 Stori Partnerships, Clients and Vendors →
📈 Stori Financial Performance, Fundraising, M&A →
🛍️ Stori Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Stori launched Scheduled Deposits on August 26 to help users automate savings and earn continuously.
- Stori rebranded its 'Stori Construye' and 'Stori Movimex' products to 'Stori Green' in partnerships with Atlas FC, Club Santos Laguna, and Movimex.
- Stori reduced its annual investment rates in Mexico to 12.25% gross starting July 23, down from the previous 13%.
📅 Stori Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Stori's Chief Growth Officer and co-founder Marlene Garayzar, who is also President of AMSOFIPO, presided over the 10th AMSOFIPO Convention on September 5, focusing on security, trust, and financial inclusion in Mexico.
- Stori's VP of Acquisition and Customer Marketing Alejandro Berman discussed their AI journey at Fintech Summit Americas, highlighting AI agents for collections, customer service, and user acquisition.
- Stori will host the first HR Leaders LATAM community event on August 14 at their Colombia office, featuring networking and a discussion led by Tabatha A., Stori's People Senior Director.
⚖️ Stori Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Stori Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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CEO & Co-Founder
[email protected] -
President & Co-Founder[email protected]
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Group CFO[email protected]
⚔️ Stori Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Vexi |
- Uala |
- Aplazo |
- Klar |
- Albo |
- Nubank |
- Ding |
- SensePass |
- Seedly |
- Alymente |
- Nelo |
- Fondeadora |
- Conquest Planning |
- STACK Infrastructure |
- Limitless |
- Bnext |
- Mercado Pago Instituição de Pagamento |
- Chime |
- Ibotta |
- Bamboo |
- Fuguo
💼 Stori Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Oscar Briones has joined Stori as Director of Collections in Mexico, previously Sourcing Manager at TenDot.
- Ulises Aquino, Head of Product - Platform at Stori in Mexico, left to become Chief Product Officer - Mobility Hispanic Americas at Edenred.
- Charles (CJ) Stewart joins Stori as Director Data Science in United States, previously Senior Data Science Manager at Shopify.
🤝 Stori Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Stori partnered with Club Santos Laguna to offer a credit card with 2% cashback, no annual fee, and exclusive team event access.
- Stori partners with Secretaría de Movilidad GEM to offer the Movimex x Stori credit card with free travel benefits, no annual fee, and no credit history check.
- Stori partners with Atlas FC to offer a credit card with 2% cashback, no annual fee, and exclusive event access.
📈 Stori Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Stori plans to go public in 2027 after reporting a net profit of 21.4 million pesos and annualized revenues of $300 million for the first half of 2025.
- Stori aims to go public on Wall Street within 24 months after reaching sustainable profitability in 2025, with an 80% annual revenue growth and a healthier portfolio than the market average.
- Marlene Garayzar, cofounder of Stori, said the Mexican fintech plans an IPO and to go public in 2027.
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