Sprinklr | Competitive Intelligence Profile

Sprinklr is an enterprise software company founded in 2009, headquartered in New York City, specializing in AI-powered customer experience...


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Sprinklr is an enterprise software company founded in 2009, headquartered in New York City, specializing in AI-powered customer experience management. It offers a unified platform that integrates tools for social media management, customer service, insights, and campaign management across multiple digital channels. The company serves over 1,900 enterprises, including major global brands and Fortune 100 companies, aiming to deliver seamless and human customer experiences.

Website
Headquarters
New York, NY
Size
1001-5000 employees
Industry
Software Development
Specialities
Social Media Management, Customer Experience Management, Enterprise Cloud Computing

🛍️ Sprinklr Product and Pricing Intelligence →

📅 Sprinklr Event Participations →

⚖️ Sprinklr Regulatory Intelligence →

👔 Sprinklr Management and Leadership Team →

⚔️ Sprinklr Alternatives and Competitors →

💼 Sprinklr Hiring and Layoffs →

🤝 Sprinklr Partnerships, Clients and Vendors →

📈 Sprinklr Financial Performance, Fundraising, M&A →


🛍️ Sprinklr Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Ranisah Abdul Rahman, Regional Workplace Leader at Sprinklr, announced on September 1 that Sprinklr re-engineered its call-routing engine to be faster, always available, and capable of handling millions of calls and cases.
  • Sprinklr became a finalist for Best AI Tool at the Digiday Awards on August 28, driven by Pillar + Sprinklr AI's success in generating over $1 million in value for regulated brands.


📅 Sprinklr Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • Sprinklr President & CEO Rory Read will speak at the Citi Global TMT Conference to discuss AI-powered customer experience management.
  • Sprinklr collaborates with The Mainstream to host an exclusive evening event titled 'AI + Humans = The Future of CX' for CX leaders and innovators on September 19.

⚖️ Sprinklr Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.


👔 Sprinklr Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Sprinklr Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • Zendesk
  • |
  • LivePerson
  • |
  • Sprout Social
  • |
  • Zoho Social
  • |
  • Hootsuite
  • |
  • Salesforce Social Studio
  • |
  • Falcon.io
  • |
  • Khoros Social Marketing
  • |
  • Emplifi
  • |
  • Agorapulse
  • |
  • Buffer
  • |
  • BuzzSumo
  • |
  • Rival IQ
  • |
  • Brandwatch
  • |
  • Mention
  • |
  • Cision Social Software
  • |
  • Simplify360
  • |
  • Synthesio
  • |
  • Meltwater
  • |
  • Nextiva
  • |
  • Intercom
  • |
  • Dialpad


💼 Sprinklr Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Sara Clark has joined Sprinklr as Chief of Staff to Chief Administrative Officer in the United States, previously serving as Chief of Staff to HP Solutions President at HP.
  • Peter Swindells joined Sprinklr as Senior Director of Solutions Consulting in the United States, previously Director Global Solution Consulting at Khoros.
  • Ayub Subhaniya left Sprinklr as Director in India to join Commotion as Senior Director of Engineering.


🤝 Sprinklr Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • Gulf Bank partnered with Sprinklr to modernize its customer service operations across digital channels like WhatsApp, Instagram, and X, eliminating platform-switching and introducing AI-powered efficiency.


📈 Sprinklr Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.


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