Solink | Competitive Intelligence Profile

Solink is a cloud-based video security and loss prevention system that connects camera footage with POS data to provide actionable...


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Solink is a cloud-based video security and loss prevention system that connects camera footage with POS data to provide actionable insights for businesses. It helps improve operations, reduce theft, and enhance security through a subscription-based software platform. Headquartered in Ottawa, Ontario, Solink serves global brands by offering a powerful analytics dashboard that allows users to filter and search video footage based on specific incidents.

Website
Headquarters
Ottawa, Ontario
Size
201-500 employees
Industry
Software Development
Specialities
business intelligence, video analytics, cloud computing, loss prevention, fraud prevention, video management, smart technology, smart business, connected business, business insights, operations, compliance, exception-based reporting, auditing, retail security, financial institutions

🛍️ Solink Product and Pricing Intelligence →

📅 Solink Event Participations →

⚖️ Solink Regulatory Intelligence →

👔 Solink Management and Leadership Team →

⚔️ Solink Alternatives and Competitors →

💼 Solink Hiring and Layoffs →

🤝 Solink Partnerships, Clients and Vendors →

📈 Solink Financial Performance, Fundraising, M&A →


🛍️ Solink Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Solink offers cloud-connected alarm systems as a modern alternative to legacy security systems affected by the discontinuation of POTS lines.
  • Matthew Brown, Vice-President of Customer Success at Solink, was named among the Forty Under 40 recipients at a gala at the Casino Hilton Lac-Leamy.


📅 Solink Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • Solink showcased its AI-powered security solutions at NRF Protect in Dallas, receiving positive feedback for ease of use and compatibility with existing cameras.

⚖️ Solink Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.


👔 Solink Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Solink Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • Rhombus
  • |
  • Samsara
  • |
  • iLobby
  • |
  • Resolver
  • |
  • Genea Security
  • |
  • Verkada
  • |
  • Spot AI
  • |
  • Omnigo
  • |
  • Savi
  • |
  • AvidBeam Technologies
  • |
  • Veesion
  • |
  • DTiQ
  • |
  • Envysion
  • |
  • VXG
  • |
  • Wobot Intelligence
  • |
  • 3DEye
  • |
  • Eagle Eye Networks
  • |
  • Digital Barriers
  • |
  • Cloudastructure
  • |
  • NATIX Network
  • |
  • BriefCam
  • |
  • Ambient
  • |
  • Gorilla
  • |
  • Camlytics
  • |
  • Blue Iris
  • |
  • Axxon One
  • |
  • vIDix Control
  • |
  • WinTeam
  • |
  • Infor M3


💼 Solink Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Solink is hiring for a Remote Deal Desk in CAN/USA to streamline deal execution and enforce pricing governance, reporting to Jeff Musgrave, VP of Revenue Operations.
  • Solink is hiring a Channel Account Manager in the United States (Remote).


🤝 Solink Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.


📈 Solink Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.


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