Softloans | Competitive Intelligence Profile
Softloans provides embedded lending solutions that enable integration partners to offer financing to their business customers, particularly...
Softloans provides embedded lending solutions that enable integration partners to offer financing to their business customers, particularly in the e-commerce and SaaS sectors. Their technology allows platforms to provide working capital to SMEs, creating new revenue streams while enhancing customer value. They also offer a Bank Statement Analytics Solution to improve loan application assessments and reduce false rejections.
🛍️ Softloans Product and Pricing Intelligence →
📅 Softloans Event Participations →
⚖️ Softloans Regulatory Intelligence →
👔 Softloans Management and Leadership Team →
⚔️ Softloans Alternatives and Competitors →
💼 Softloans Hiring and Layoffs →
🤝 Softloans Partnerships, Clients and Vendors →
📈 Softloans Financial Performance, Fundraising, M&A →
🛍️ Softloans Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Softloans shifted its focus to modern financing solutions for digital-first, asset-light SMEs and introduced embedded financing powered by partnerships.
- Softloans announced revenue-based financing options for cafés and restaurants to prepare for terrace season.
- Egle Petrosiute, co-CEO of Softloans, discussed how the company earned recognition in the Mastercard Lighthouse program by building smarter funding solutions for SMEs.
📅 Softloans Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Softloans' co-CEO Egle Petrošiūtė participated in a discussion on May 3 about EU regulation and fintech partnerships, moderated by Thomas Macaulay of TNW.
- Egle Petrošiūtė, Co-CEO of Softloans, will join a panel on April 29 at ROCKIT Vilnius to discuss the power of startup networks.
- Egle Petrošiūtė, co-CEO of Softloans, discussed at Baltic Fintech Days 2025 how the company is redesigning financing for small businesses with embedded, revenue-based solutions and highlighted their participation in the Mastercard Lighthouse program.
⚖️ Softloans Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Softloans Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Co-Chief Executive Officer
[email protected] -
Co-Founder, CEO[email protected]
⚔️ Softloans Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
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- nCino's Mortgage Suite |
- nCino Cloud Banking Platform |
- Floify |
- Calyx Point |
- portagon |
- Fluenccy |
- NoFrixion |
- MatchMove |
- MakeCommerce
💼 Softloans Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
🤝 Softloans Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
📈 Softloans Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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