Sleep Number | Competitive Intelligence Profile
Sleep Number is a leader in the sleep innovation industry, specializing in smart beds, mattresses, bedding, and sleep technology....
Sleep Number is a leader in the sleep innovation industry, specializing in smart beds, mattresses, bedding, and sleep technology. Founded in 1987 and headquartered in Minneapolis, Minnesota, the company has improved over 14 million lives through its personalized sleep solutions. With a focus on health and wellness, Sleep Number aims to enhance the quality of sleep for its customers while also prioritizing the wellbeing of its team members. The company operates over 650 retail stores across the United States and has a diverse workforce dedicated to transforming the sleep experience.
🛍️ Sleep Number Product and Pricing Intelligence →
📅 Sleep Number Event Participations →
⚖️ Sleep Number Regulatory Intelligence →
👔 Sleep Number Management and Leadership Team →
⚔️ Sleep Number Alternatives and Competitors →
💼 Sleep Number Hiring and Layoffs →
🤝 Sleep Number Partnerships, Clients and Vendors →
📈 Sleep Number Financial Performance, Fundraising, M&A →
🛍️ Sleep Number Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Sleep Number launched BreatheIQ™, a new app that tracks snoring, analyzes breathing patterns, and connects users to virtual care.
- Sleep Number has changed its store opening location from Bangor, ME to Lancaster, PA, and updated its delivery offer to include a free mattress and smart base delivery valued at $250.
- Sleep Number won the MedTech Breakthrough Award for Best Sleep Monitoring Solution, as announced by Franklin Putnal, District Sales Leader.
📅 Sleep Number Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Hitesh Patel, Chief Information Officer at Sleep Number, is participating in a virtual auction from April 21-24 to support cancer research through CIOs Against Cancer - Minnesota.
- On March 26, Sleep Number's Women of Sleep Number group hosted their first Lunch & Mingle event at the corporate headquarters to foster team connections.
- Sleep Number participated in the IAMPHENOM global HR talent experience, where their team delivered a presentation and attended workshops on the future of hiring.
⚖️ Sleep Number Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- On March 31, 2025, Sleep Number was sued for copyright infringement by Lauren Gryniewski in the U.S. District Court for the District of Minnesota.
👔 Sleep Number Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Executive Vice President, Chief Innovation Officer
[email protected] -
Chair, President and Chief Executive Officer[email protected]
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EVP and Chief Financial Officer[email protected]
⚔️ Sleep Number Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
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💼 Sleep Number Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- On May 15, 2025, Sleep Number granted equity awards to Amber Minson as a material inducement for her employment as Executive Vice President and Chief Marketing Officer.
- Sleep Number hires Amber Minson as EVP & CMO.
- Linda Findley has been appointed as the new president and CEO of Sleep Number, effective April 7th.
🤝 Sleep Number Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Sleep Number partnered with My Very Own Bed to collect stuffed animals for children moving into stable housing.
- Deepika and Vikas have successfully led Sleep Number's SCALEX project, creating a scalable cloud platform that processes billions of data points daily for nearly 3 million sleepers, enhancing personalized sleep insights.
📈 Sleep Number Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Sleep Number released its 2025 Corporate Sustainability Report detailing their environmental and social strategies.
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