SIXT | Competitive Intelligence Profile
SIXT is a leading international provider of high-quality mobility services, offering a uniquely integrated mobility service across...
SIXT is a leading international provider of high-quality mobility services, offering a uniquely integrated mobility service across car rental, car sharing, ride hailing, and car subscriptions. With a global presence in approximately 110 countries and a fleet of over 270,000 vehicles, SIXT provides flexible and tailored mobility solutions through its app, catering to both individual and corporate customers.
🛍️ SIXT Product and Pricing Intelligence →
📅 SIXT Event Participations →
⚖️ SIXT Regulatory Intelligence →
👔 SIXT Management and Leadership Team →
⚔️ SIXT Alternatives and Competitors →
💼 SIXT Hiring and Layoffs →
🤝 SIXT Partnerships, Clients and Vendors →
📈 SIXT Financial Performance, Fundraising, M&A →
🛍️ SIXT Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- SIXT's app now supports EV charging in Spain without a charging card and has added new premium cars to "SIXT share" for summer adventures.
- SIXT updated its convertible rental options in Los Angeles, replacing the BMW 8 Series Convertible with the BMW Z4 Convertible and adding the BMW 4 Series Convertible to its luxury selection.
- SIXT has shifted its convertible rental offerings from Miami International Airport to Los Angeles International Airport, and added new models including the MINI Cooper Convertible and BMW Z4 Convertible.
📅 SIXT Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- SIXT will showcase its U.S. expansions and host a Bavarian Happy Hour at booth #562 during the GBTA Convention 2025.
- SIXT recently hosted a lively and magical event featuring their CEO and a flying employee.
- At the SIXT World Conference in Munich, CFO Dr. Franz Weinberger emphasized that SIXT's growth strategy is based on strong fundamentals, smart investments, and bold decisions.
⚖️ SIXT Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- The Tribunal of Bolzano declared some clauses used by SIXT Rent a Car as unfair, leading to an agreement with Movimento Consumatori for a refund procedure for charges applied after November 30, 2021.
- A court in Bolzano ruled on October 31, 2024, that SIXT's penalty clauses for fines are unfair and prohibited their further use, potentially entitling affected customers to refunds.
- SIXT has agreed to a $11.07 million settlement to resolve claims of improperly charging U.S. renters for vehicle damage in violation of rental agreements.
👔 SIXT Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Co-CEO
[email protected] -
CEO Sixt rent a car Ireland[email protected]
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CEO[email protected]
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Director[email protected]
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Director[email protected]
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CFO[email protected]
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Senior Executive CBO Office & Strategy[email protected]
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Senior Executive eCommerce B2B[email protected]
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Managing Director[email protected]
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CEO France[email protected]
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Senior Executive Connected Car[email protected]
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Senior Executive Pricing & Commercial Development B2C[email protected]
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Managing Director
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Executive CBO Office & Strategy[email protected]
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Managing Director[email protected]
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Executive Director CPO Mobility Operations[email protected]
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Senior Executive COO Office[email protected]
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CFO[email protected]
⚔️ SIXT Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Hertz |
- Europcar |
- Budget |
- Avis |
- Kovi |
- FINN |
- Southern Cross Truck Rentals |
- Alamo Rent A Car |
- Enterprise Rent-A-Car |
- Turiscar |
- Green Motion |
- Car2go N.A. |
- Melbourne Car Rental |
- Bargain Wheels |
- Crazy Car Hire |
- Surfers Paradise Car Hire |
- Movida
💼 SIXT Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Alexander E. joins SIXT as Director International Fleet Purchase in Germany, previously Fachreferent Beschaffung Baureihe at Porsche AG.
- Riccardo Leoneschi joins SIXT as Sales Director in Italy, previously Manager of Mid Market Sales North at Avis Budget Group.
- SIXT appointed Yvonne Gabler as the new managing director of Sixt Van & Truck in the UK to focus on scaling the business and increasing brand awareness.
🤝 SIXT Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- SIXT partnered with Verra Mobility to provide an electronic toll payment solution for renters in six Italian cities, enhancing convenience and customer experience.
- SIXT partners with Miles & More to offer quadruple miles for rides booked through Sixt Ride until August 19, 2025.
- SIXT partnered with EFFIA to launch a new ultra-fast charging station at Paris Montparnasse, offering unlimited charging on the Electra network for rental customers, as announced by Kelly Kliebhan, President of SIXT France.
📈 SIXT Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- SIXT's stock fell by 2.46% in Frankfurt.
- SIXT ride France achieved its best performance ever in Q2 2025, becoming the top country in the SIXT ride network due to double-digit growth.
- SIXT plans to keep its rental car fleet tight for the summer due to ongoing macroeconomic uncertainties, as stated by CFO Franz Weinberger.
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