SIXT | Competitive Intelligence Profile
SIXT is a leading international provider of high-quality mobility services, offering a uniquely integrated mobility service across...
SIXT is a leading international provider of high-quality mobility services, offering a uniquely integrated mobility service across car rental, car sharing, ride hailing, and car subscriptions. With a global presence in approximately 110 countries and a fleet of over 270,000 vehicles, SIXT provides flexible and tailored mobility solutions through its app, catering to both individual and corporate customers.
Website
Headquarters
Pullach, Bayern
Size
5001-10,000 employees
Industry
Travel Arrangements
Specialities
car rental, van / truck rental, mobility services, car sharing, ride hailing, mobility, car subscription, Digitization, Autovermietung, Nutzfahrzeugvermietung, Carsharing, Fahrdienste, Auto Abo, Mobilität, Digitalisierung
🛍️ SIXT Product and Pricing News →
👔 SIXT CEO, Management and Leadership Team →
⚔️ SIXT Alternatives and Competitors →
💼 SIXT Hiring and Layoffs →
🤖 SIXT Developer, Integration and Automation News →
📈 SIXT Financials, Fundraising and Valuation News →
🛍️ SIXT Product and Pricing News
- The Tribunal of Bolzano declared some clauses used by SIXT Rent a Car as unfair, leading to an agreement with Movimento Consumatori for a refund procedure for charges applied after November 30, 2021.
- SIXT updated its business car subscription offerings to include Toyota Camry and Toyota RAV 4 models, starting at $799 and $899 per month respectively.
- SIXT is now offering the BMW 123i xDrive M Sport for rent, featuring xDrive all-wheel drive and M Sport styling, with limited availability.
- A court in Bolzano ruled on October 31, 2024, that SIXT's penalty clauses for fines are unfair and prohibited their further use, potentially entitling affected customers to refunds.
- SIXT has agreed to a $11.07 million settlement to resolve claims of improperly charging U.S. renters for vehicle damage in violation of rental agreements.
- SIXT has upgraded its car subscription service by replacing the Compact SUV option with a Luxury BMW 3 Series Premium Sedan.
- SIXT increased the monthly price for the BMW X5 or similar Premium SUV from $889 to $999 and added GPS as a feature.
- SIXT has introduced a new next-generation CarStation at Aeroporti di Roma to enhance vehicle inspection and streamline operations in Italy.
👔 SIXT CEO, Management and Leadership Team
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Co-CEO
[email protected] -
CEO Sixt rent a car Ireland[email protected]
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CEO[email protected]
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Director[email protected]
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Director[email protected]
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CFO[email protected]
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Senior Executive CBO Office & Strategy[email protected]
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Senior Executive eCommerce B2B[email protected]
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Managing Director[email protected]
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CEO France[email protected]
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Senior Executive Connected Car[email protected]
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Senior Executive Pricing & Commercial Development B2C[email protected]
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Managing Director
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Executive CBO Office & Strategy[email protected]
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Managing Director[email protected]
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Executive Director CPO Mobility Operations[email protected]
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Senior Executive COO Office[email protected]
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CFO[email protected]
⚔️ SIXT Alternatives and Competitors
- Hertz |
- Europcar |
- Budget |
- Avis |
- Kovi |
- FINN |
- Southern Cross Truck Rentals |
- Alamo Rent A Car |
- Enterprise Rent-A-Car |
- Turiscar |
- Green Motion |
- Car2go N.A. |
- Melbourne Car Rental |
- Bargain Wheels |
- Crazy Car Hire |
- Surfers Paradise Car Hire |
- Movida
💼 SIXT Hiring and Layoffs
- Massimo-Remigio Sarais has left SIXT as Executive SME Account Manager in Germany to become Head of Sales & Marketing at M. M. Dienstleistungen GmbH.
- Kathrin Greven has left SIXT as Director Corporate Communications to join GEMA as Director of Communications in the Greater Munich Metropolitan Area.
- Salvatore Trupiano has joined SIXT as Area Director Islands & Calabria in Italy, previously holding a position at another company.
- Jeff Bruno has left SIXT as Area Director in the United States to join Unique On The Go Corp as Area Manager.
- SIXT is currently seeking a Director of IT in the United States.
- SIXT is currently seeking a Head of Yield Management for Leisure Markets in Germany.
- Tristan Schütz has joined SIXT as Executive Global Account Management in Germany, previously serving as Mobility Consultant at Enterprise Mobility.
- SIXT is hiring a Senior Agile Coach in Bengaluru to enhance their product development and tech quality.
🤖 SIXT Developer, Integration and Automation News
- SIXT has partnered with Waru Car Hire to expand its services in Western Australia's Pilbara region, marking its first franchise partnership in Australia since 2021.
- SIXT announced a new preferred travel partnership with Inspirato to offer luxury travel benefits, as stated by Thomas (Tom) C Kennedy, President of SIXT North America, on April 23, 2025.
- SIXT Türkiye has partnered with Trio Mobil to enhance fleet management using advanced telematics systems, improving operational efficiency, safety, and sustainability.
- SIXT has partnered with Nagarro to automate damage case management, optimize vehicle lifecycle operations, and enhance sales processes using Salesforce and Microsoft Business Central.
- SIXT van & truck has partnered with Geotab to integrate telematics technology into its UK fleet of 6,500 vehicles over the next 12 months, following a successful pilot that recovered two stolen vehicles.
- SIXT has partnered with Sortimo to offer customized utility vehicles.
- SIXT has become the preferred rental car partner for Ikon Pass for the 2025-2026 winter season, offering exclusive discounts to pass holders on rentals worldwide.
- SIXT has partnered with Golf Experten to become a Premium Partner for the Race to Thailand event in Denmark, offering branding opportunities and special deals including a free weekend car rental for event participants.
📈 SIXT Financials, Fundraising and Valuation News
- SIXT's stock fell by 2.46% in Frankfurt.
- SIXT achieved record revenue exceeding four billion euros in 2024, marking the third consecutive year of record growth, according to Co-CEO Alexander Sixt.
- SIXT has achieved a 12% Return on Equity, outperforming the transportation industry average, despite recent challenges.
- Konstantin Sixt and his brother Alexander, co-CEOs of SIXT, own 56% of the company, which is one of the world's largest car rental firms.
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