SIXT | Competitive Intelligence Profile
SIXT is a leading international provider of high-quality mobility services, offering a uniquely integrated mobility service across...
SIXT is a leading international provider of high-quality mobility services, offering a uniquely integrated mobility service across car rental, car sharing, ride hailing, and car subscriptions. With a global presence in approximately 110 countries and a fleet of over 270,000 vehicles, SIXT provides flexible and tailored mobility solutions through its app, catering to both individual and corporate customers.
🛍️ SIXT Product and Pricing Intelligence →
📅 SIXT Event Participations →
⚖️ SIXT Regulatory Intelligence →
👔 SIXT Management and Leadership Team →
⚔️ SIXT Alternatives and Competitors →
💼 SIXT Hiring and Layoffs →
🤝 SIXT Partnerships, Clients and Vendors →
📈 SIXT Financial Performance, Fundraising, M&A →
🛍️ SIXT Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- SIXT has replaced its status program with the new SIXT ONE rewards program, where customers can earn points with every qualifying dollar spent.
- SIXT launched its B2B remarketing platform SIXTcarhub.com for SIXT and external fleet vehicles on October 22.
- SIXT, as NRMA's rental partner, completed a national rebrand rollout across over 140 stores and 11 airports in Australia with Intermain's assistance.
📅 SIXT Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- SIXT Libya is sponsoring the Libya Energy and Economy Summit on January 24–26, 2026.
- SIXT will exhibit its carhub platform at Fleet Europe Days in Luxembourg on October 22-23.
- SIXT Car Rental Aruba sponsors the TYR Giants Open 2025 to support athlete and official transportation.
⚖️ SIXT Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 SIXT Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Co-CEO
[email protected] -
CEO Sixt rent a car Ireland[email protected]
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CEO[email protected]
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Director[email protected]
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Director[email protected]
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CFO[email protected]
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Senior Executive CBO Office & Strategy[email protected]
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Senior Executive eCommerce B2B[email protected]
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Managing Director[email protected]
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CEO France[email protected]
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Senior Executive Connected Car[email protected]
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Senior Executive Pricing & Commercial Development B2C[email protected]
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Managing Director
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Executive CBO Office & Strategy[email protected]
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Managing Director[email protected]
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Executive Director CPO Mobility Operations[email protected]
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Senior Executive COO Office[email protected]
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CFO[email protected]
⚔️ SIXT Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Hertz |
- Europcar |
- Budget |
- Avis |
- Kovi |
- FINN |
- Southern Cross Truck Rentals |
- Alamo Rent A Car |
- Enterprise Rent-A-Car |
- Turiscar |
- Green Motion |
- Car2go N.A. |
- Melbourne Car Rental |
- Bargain Wheels |
- Crazy Car Hire |
- Surfers Paradise Car Hire |
- Movida
💼 SIXT Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Etienne Kneschke joined SIXT as Senior Director Business Excellence in Germany, previously Executive Director Business Process Management at KARL STORZ.
- SIXT is hiring a Head of KAM Sales in the United Kingdom to lead new business and account management teams in the car rental sector.
- Sara Guerra joined SIXT as Director of Digital Customer Service in Portugal, previously Manager at Deloitte.
🤝 SIXT Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- SIXT partners with the German Olympic Sports Confederation to support Germany's Olympic bid.
- SIXT partnered with Delta to offer SkyMiles Members 3 miles per dollar on rentals booked between July 21 and Aug. 20, 2025.
- SIXT extends its partnership with Gold Coast SUNS for two more years, continuing as Co-Major Partner and offering members a 15% discount on car rentals.
📈 SIXT Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- SIXT posted a 7.4% year-on-year increase in Q2 revenue to €1.08 billion and a 62.4% profit rise to €78.4 million, confirming its full-year growth forecast despite market challenges, as stated by CFO Franz Weinberger on August 13.
- SIXT increased earnings by 71% and achieved record revenue in the second quarter of 2025, confirming its full-year guidance.
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