SIXT | Competitive Intelligence Profile
SIXT is a leading international provider of high-quality mobility services, offering a uniquely integrated mobility service across...
SIXT is a leading international provider of high-quality mobility services, offering a uniquely integrated mobility service across car rental, car sharing, ride hailing, and car subscriptions. With a global presence in approximately 110 countries and a fleet of over 270,000 vehicles, SIXT provides flexible and tailored mobility solutions through its app, catering to both individual and corporate customers.
🛍️ SIXT Product and Pricing Intelligence →
📅 SIXT Event Participations →
⚖️ SIXT Regulatory Intelligence →
👔 SIXT Management and Leadership Team →
⚔️ SIXT Alternatives and Competitors →
💼 SIXT Hiring and Layoffs →
🤝 SIXT Partnerships, Clients and Vendors →
📈 SIXT Financial Performance, Fundraising, M&A →
🛍️ SIXT Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- SIXT has shifted its convertible rental offerings from Miami International Airport to Los Angeles International Airport, and added new models including the MINI Cooper Convertible and BMW Z4 Convertible.
- SIXT app now supports electric car charging in Italy and Great Britain as of May 13, 2025.
- SIXT updated its luxury car rental offerings by replacing the BMW 3 Series with the Mercedes Benz C Class and shifted its luxury car selection focus from Miami International Airport to Los Angeles International Airport.
📅 SIXT Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- SIXT recently hosted a lively and magical event featuring their CEO and a flying employee.
- At the SIXT World Conference in Munich, CFO Dr. Franz Weinberger emphasized that SIXT's growth strategy is based on strong fundamentals, smart investments, and bold decisions.
- On May 13, 2025, SIXT participated in the SAP Concur Fusion Exchange in Paris, showcasing its integration with the new Concur Travel.
⚖️ SIXT Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- The Tribunal of Bolzano declared some clauses used by SIXT Rent a Car as unfair, leading to an agreement with Movimento Consumatori for a refund procedure for charges applied after November 30, 2021.
- A court in Bolzano ruled on October 31, 2024, that SIXT's penalty clauses for fines are unfair and prohibited their further use, potentially entitling affected customers to refunds.
- SIXT has agreed to a $11.07 million settlement to resolve claims of improperly charging U.S. renters for vehicle damage in violation of rental agreements.
👔 SIXT Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
-
Co-CEO
[email protected] -
CEO Sixt rent a car Ireland[email protected]
-
CEO[email protected]
-
Director[email protected]
-
Director[email protected]
-
CFO[email protected]
-
Senior Executive CBO Office & Strategy[email protected]
-
Senior Executive eCommerce B2B[email protected]
-
Managing Director[email protected]
-
CEO France[email protected]
-
Senior Executive Connected Car[email protected]
-
Senior Executive Pricing & Commercial Development B2C[email protected]
-
Managing Director
-
Executive CBO Office & Strategy[email protected]
-
Managing Director[email protected]
-
Executive Director CPO Mobility Operations[email protected]
-
Senior Executive COO Office[email protected]
-
CFO[email protected]
⚔️ SIXT Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Hertz |
- Europcar |
- Budget |
- Avis |
- Kovi |
- FINN |
- Southern Cross Truck Rentals |
- Alamo Rent A Car |
- Enterprise Rent-A-Car |
- Turiscar |
- Green Motion |
- Car2go N.A. |
- Melbourne Car Rental |
- Bargain Wheels |
- Crazy Car Hire |
- Surfers Paradise Car Hire |
- Movida
💼 SIXT Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Mark Christian Schneider has joined SIXT as Head of Communications & Investor Relations in Germany, previously serving as SVP IR, Communications & Marketing at DEUTZ AG.
- Anne Kocher has joined SIXT as Executive Dynamic Pricing in Germany, previously serving as Regional Product & Pricing Manager at Renault Group.
- Kiran Virdee-Chapman, SHRM-SCP has left SIXT as VP People & Culture, North America in the United States to join Willis Lease Finance Corporation as Human Resources Director.
🤝 SIXT Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- SIXT has partnered with Waru Car Hire to expand its services in Western Australia's Pilbara region, marking its first franchise partnership in Australia since 2021.
- SIXT announced a new preferred travel partnership with Inspirato to offer luxury travel benefits, as stated by Thomas (Tom) C Kennedy, President of SIXT North America, on April 23, 2025.
- SIXT Türkiye has partnered with Trio Mobil to enhance fleet management using advanced telematics systems, improving operational efficiency, safety, and sustainability.
📈 SIXT Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- SIXT's stock fell by 2.46% in Frankfurt.
- SIXT achieved record revenue exceeding four billion euros in 2024, marking the third consecutive year of record growth, according to Co-CEO Alexander Sixt.
- SIXT plans to keep its rental car fleet tight for the summer due to ongoing macroeconomic uncertainties, as stated by CFO Franz Weinberger.
People also viewed
- Factris |
- Buffer |
- Metricool |
- EconomyBookings |
- Hootsuite |
- DoYouSpain |
- Gelato |
- Oneflow |
- QEEQ |
- Criipto |
- Grupa Pragma |
- FLEXIDEA SIA
Ready to outsmart the competition? RivalSense cuts through the clutter of generic tools like Google Alerts, delivering laser-focused competitive intelligence without the noise. Track competitors’ every move—website changes, product updates, social media buzz, news mentions, and regulatory shifts—all in one sleek platform. Uncover pricing strategies, decode market trends, and gain actionable insights to fuel your business strategy. No more guesswork. Just power.
Join thousands of forward-thinking teams who trust RivalSense to automate their competitive monitoring and turn data into domination. Start your FREE trial today—no credit card needed—and see why staying ahead has never been this easy. Your competitors won’t know what hit them.
Outthink. Outpace. Outperform. #RivalSense