SIXT | Competitive Intelligence Profile
SIXT is a leading international provider of high-quality mobility services, offering a uniquely integrated mobility service across...
SIXT is a leading international provider of high-quality mobility services, offering a uniquely integrated mobility service across car rental, car sharing, ride hailing, and car subscriptions. With a global presence in approximately 110 countries and a fleet of over 270,000 vehicles, SIXT provides flexible and tailored mobility solutions through its app, catering to both individual and corporate customers.
🛍️ SIXT Product and Pricing Intelligence →
📅 SIXT Event Participations →
⚖️ SIXT Regulatory Intelligence →
👔 SIXT Management and Leadership Team →
⚔️ SIXT Alternatives and Competitors →
💼 SIXT Hiring and Layoffs →
🤝 SIXT Partnerships, Clients and Vendors →
📈 SIXT Financial Performance, Fundraising, M&A →
🛍️ SIXT Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- SIXT now offers double loyalty points in Germany for hourly or daily package bookings with SIXT share, available from 1 hour up to 21 days, starting July 25, 2025.
- SIXT Esch Belval introduced the new BMW X5 2025 M60i with 530 HP, offering a luxurious and high-performance driving experience.
- SIXT uses AI-powered inspection systems with high-resolution cameras and sensors to detect invisible car damages, charging customers hours after returning the vehicle.
📅 SIXT Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- On July 31, 100 SIXT leaders met in the Bavarian Alps to align on summer strategy and celebrate successes.
- SIXT lined up its Oasis-inspired fleet at Wembley to launch a BMW rental competition on July 30.
- SIXT launched its Accelerator program on July 24, featuring sessions on career growth and networking, including Q&A with Co-CEO Alexander Sixt and CHRO Friederike Reichenberger.
⚖️ SIXT Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- SIXT failed to reimburse Ray Cook $385 for replacing two tires on his rental car despite promising to do so.
- SIXT's stock faced pressure due to EU Commission's plans to potentially ban combustion engines for company fleets and car rental services by 2030, earlier than initially planned.
- SIXT promised to refund $385 for new tires to a customer in New Zealand but delayed the reimbursement for months until intervention.
👔 SIXT Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Co-CEO
[email protected] -
CEO Sixt rent a car Ireland[email protected]
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CEO[email protected]
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Director[email protected]
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Director[email protected]
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CFO[email protected]
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Senior Executive CBO Office & Strategy[email protected]
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Senior Executive eCommerce B2B[email protected]
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Managing Director[email protected]
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CEO France[email protected]
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Senior Executive Connected Car[email protected]
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Senior Executive Pricing & Commercial Development B2C[email protected]
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Managing Director
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Executive CBO Office & Strategy[email protected]
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Managing Director[email protected]
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Executive Director CPO Mobility Operations[email protected]
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Senior Executive COO Office[email protected]
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CFO[email protected]
⚔️ SIXT Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Hertz |
- Europcar |
- Budget |
- Avis |
- Kovi |
- FINN |
- Southern Cross Truck Rentals |
- Alamo Rent A Car |
- Enterprise Rent-A-Car |
- Turiscar |
- Green Motion |
- Car2go N.A. |
- Melbourne Car Rental |
- Bargain Wheels |
- Crazy Car Hire |
- Surfers Paradise Car Hire |
- Movida
💼 SIXT Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Nicolas Dieck joins SIXT as Director Fleet Costs Controlling in Germany, previously Business Manager New Mobility at Porsche Financial Services GmbH.
- Renato Portela joins SIXT as Accounting Director in Portugal, previously Head Of The Accounting Department at Volkswagen Financial Services – Portugal.
- Mariana B. joins SIXT as Head of Service Design in Portugal, previously Manager, Product Support at Culture Amp.
🤝 SIXT Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- SIXT partnered with Delta to offer SkyMiles Members 3 miles per dollar on rentals booked between July 21 and Aug. 20, 2025.
- SIXT extends its partnership with Gold Coast SUNS for two more years, continuing as Co-Major Partner and offering members a 15% discount on car rentals.
- SIXT enters partnership with Delta Air Lines on July 23.
📈 SIXT Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- SIXT focuses on high-margin luxury car rentals and long-term contracts, achieving a 37% margin in the most recent fiscal year.
- SIXT ride France achieved its best performance ever in Q2 2025, becoming the top country in the SIXT ride network due to double-digit growth.
- SIXT plans to keep its rental car fleet tight for the summer due to ongoing macroeconomic uncertainties, as stated by CFO Franz Weinberger.
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