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RivalSense tracks the most important product launches, fundraising news, partnerships, hiring activities, pricing changes, tech news, vendors, corporate filings, media mentions, and other developments of companies you're following 💡

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Sift

🌎 sift.com

Sift is the AI-powered fraud platform securing digital trust for leading global businesses. With a focus on machine learning and user identity, Sift processes 1 trillion events per year to help over 700 customers, including brands like DoorDash and Yelp, to prevent fraud while enabling growth and maintaining user trust.

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Sift - Latest News and Updates

• Sift has introduced TRIANGULATED TUNING, which improves detection accuracy by up to 20% using Custom, Global, and ThreatClusters models tailored to individual fraud patterns and industry-specific insights.
• Sift's new account takeover prevention solution, launched in October 2024, prevents an average of $1.9 million in weekly fraud losses per customer by integrating with leading CIAM platforms and enhancing identity-centric accuracy.
• Sift has acquired Keyless to integrate biometric authentication technology into its Sift Connect App Gallery.
• Sift has removed content about integrating global, industry, and business insights in risk intelligence and added content on preventing subscription fraud.
• Sift is hosting a fraud prevention event called Risk Revenue Day in London on December 4, featuring sessions led by Trust & Safety expert Brittany Allen.

• On November 15, 2024, Sift released updated insights for the Fraud Industry Benchmarking Resource, revealing that credit and debit cards account for 85% of fraudulent transactions within their Global Data Network.
• Leslie Lorenco has joined Sift as VP, Global Channel Sales.

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