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Sift

🌎 sift.com

Sift is the AI-powered fraud platform securing digital trust for leading global businesses. With a focus on machine learning and user identity, Sift processes 1 trillion events per year to help over 700 customers, including brands like DoorDash and Yelp, to prevent fraud while enabling growth and maintaining user trust.

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Sift - Latest News and Updates

• Sift's CEO Kris Nagel announced the launch of a new framework called Identity Trust at their Breakthrough 2025 event, aimed at transforming fraud prevention and consumer protection.
• Sift is previewing its new Identity Trust framework at Breakthrough '25 in Rancho Mirage to improve fraud decisions using the Sift Global Data Network.
• Kris Nagel, CEO of Sift, noted that younger Americans are increasingly engaging in digital shoplifting due to economic pressures and online exposure.
• Sift held its annual company kickoff in Palm Springs to discuss its 2025 strategic direction.
• Sift is hiring an Enterprise Account Executive to expand its fraud solution adoption among large businesses using a value-based B2B sales approach.

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