Shufti | Competitive Intelligence Profile
Shufti is an AI-powered digital identity verification solutions provider offering KYC, KYB, and AML services in over 200 countries...
Shufti is an AI-powered digital identity verification solutions provider offering KYC, KYB, and AML services in over 200 countries and territories. The company aims to create a secure online marketplace by preventing identity theft and fraudulent activities through real-time identity verification.
🛍️ Shufti Product and Pricing Intelligence →
📅 Shufti Event Participations →
⚖️ Shufti Regulatory Intelligence →
👔 Shufti Management and Leadership Team →
⚔️ Shufti Alternatives and Competitors →
💼 Shufti Hiring and Layoffs →
🤝 Shufti Partnerships, Clients and Vendors →
📈 Shufti Financial Performance, Fundraising, M&A →
🛍️ Shufti Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Shufti's CCO Roger Redfearn-Tyrzyk announced a new affordability module that uses document intelligence, behavioral data, and risk signals without open banking for iGaming operators.
- Shufti's CCO Roger Redfearn-Tyrzyk announced that the company developed an engine to read, structure, and interpret unstructured documents for fraud detection across various use cases.
- Shufti has added NFC Verification and updated AML Screening to its integration offerings.
📅 Shufti Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Shufti will host a webinar on November 14, 2025, featuring industry experts and moderated by Roger Redfearn-Tyrzyk, Chief Commercial Officer at Shufti, to discuss how deepfakes, synthetic IDs, and AI fraud exploit gaps in identity verification systems.
- Shufti's Chief Commercial Officer Roger Redfearn-Tyrzyk and VP of Sales Max Irwin attended the Fraud Leaders' Summit - EU in Cannes to discuss end-to-end fraud prevention and announced their participation in the Payments, Fraud & Compliance Gaming Leaders' Summit on November 17-18 in Miami.
- Shufti's Regional VP of Sales APAC Ammara Mukhtar will connect with industry leaders and partners at Singapore FinTech Festival 2025.
⚖️ Shufti Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Shufti Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
⚔️ Shufti Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- ID.me |
- AWS Secrets Manager |
- LifeLock |
- Onfido |
- Lightico |
- Jumio Identity Verification |
- Sift |
- Signifyd |
- ZignSec |
- Regcheq |
- FlexM |
- Sumsub |
- WithPersona |
- HyperVerge |
- Udentify |
- Ondato |
- Socure |
- iDenfy |
- MetaMap |
- ARGOS Identity |
- AU10TIX |
- KYC Portal |
- Plaid |
- WealthSphere |
- Penneo KYC |
- Ekata |
- RapidVerify |
- ComplyCube |
- Berbix |
- Trust Swiftly |
- IDology |
- Zonos
💼 Shufti Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Shufti is hiring a Vice President of Sales in the United States to lead sales growth and build a team for their AI-powered identity verification and anti-money laundering solutions.
- Shufti is hiring a Head of Partners & Channel to expand its partner ecosystem and drive revenue growth through strategic alliances.
- Shufti is hiring a Head of Account Management in the European Union for leading and growing their global account management function.
🤝 Shufti Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Rozenberg Partners announced a strategic partnership with Shufti to integrate its AI-powered identity verification, KYC, and AML solutions for client onboarding.
- Shufti partners with SCCG Management on August 26 to expand its AI-powered identity verification solutions across North America's gaming industry, as announced by Stephen Crystal, CEO of SCCG Management.
- Shufti joined the Gaming Operations Academy Knowledge Partner network and will provide live industry data, case-based exercises, and AI fraud-detection techniques for its AML track, with a free workshop on November 27.
📈 Shufti Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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