Shufti | Competitive Intelligence Profile
Shufti is an AI-powered digital identity verification solutions provider offering KYC, KYB, and AML services in over 200 countries...
Shufti is an AI-powered digital identity verification solutions provider offering KYC, KYB, and AML services in over 200 countries and territories. The company aims to create a secure online marketplace by preventing identity theft and fraudulent activities through real-time identity verification.
🛍️ Shufti Product and Pricing Intelligence →
📅 Shufti Event Participations →
⚖️ Shufti Regulatory Intelligence →
👔 Shufti Management and Leadership Team →
⚔️ Shufti Alternatives and Competitors →
💼 Shufti Hiring and Layoffs →
🤝 Shufti Partnerships, Clients and Vendors →
📈 Shufti Financial Performance, Fundraising, M&A →
🛍️ Shufti Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Shufti released version 9.0.10 of its mobile SDK on Jul 31, 2025, enhancing OTP functionality and improving user experience.
- Shufti introduced a system to combat deepfake repeaters using intelligent device analysis, behavioral facial biometrics, and pattern recognition to prevent multi-session fraud attacks.
- Shufti introduced passive liveness technology that verifies identity by analyzing skin texture, depth, and light in under a second without user prompts.
📅 Shufti Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Shufti will showcase its identity verification services at the SBC Summit Lisbon 2025 from September 16-18.
- Shufti will participate in the 360 Compliance Summit on September 8-10.
- Roger Redfearn-Tyrzyk, SVP Sales at Shufti, will speak about AML 2.0 at the SBC Summit 2025 on September 16-18.
⚖️ Shufti Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Paxos to pay $48.5 Million in New York Settlement over Compliance Failure as announced by the New York Department of Financial Services on August 7.
- Shufti joined the Age Verification Providers Association (AVPA) to enhance its privacy-first age verification solutions, as global regulations on age checks intensify.
👔 Shufti Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
⚔️ Shufti Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- ID.me |
- AWS Secrets Manager |
- LifeLock |
- Onfido |
- Lightico |
- Jumio Identity Verification |
- Sift |
- Signifyd |
- ZignSec |
- Regcheq |
- FlexM |
- Sumsub |
- WithPersona |
- HyperVerge |
- Udentify |
- Ondato |
- Socure |
- iDenfy |
- MetaMap |
- ARGOS Identity |
- AU10TIX |
- KYC Portal |
- Plaid |
- WealthSphere |
- Penneo KYC |
- Ekata |
- RapidVerify |
- ComplyCube |
- Berbix |
- Trust Swiftly |
- IDology |
- Zonos
💼 Shufti Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Shufti announces Shahid Hanif as new Chief Executive Officer.
- Ronaldo Kos joined Shufti as VP Sales, LATAM to expand its digital identity solutions in Brazil and Latin America.
- Roger Redfearn-Tyrzyk joins Shufti as Senior Vice President - Sales in United Kingdom, previously RVP Sales - International at IDnow.
🤝 Shufti Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- GeoLocs partnered with Shufti to deliver a seamless and secure user experience for operators and players in regulated markets worldwide.
- Shufti partnered with GeoLocs on August 8, 2025, to streamline player onboarding and compliance in regulated markets worldwide.
- Shufti partnered with GeoLocs to integrate geolocation and KYC technology for faster, compliant player onboarding in regulated markets, as announced by Roger Redfearn-Tyrzyk, SVP of sales at Shufti, and Will Whitehead, commercial director at GeoLocs.
📈 Shufti Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Shufti's CFO Steve Ullman discussed the company's financial strategy and growth, which is twice the industry average.
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