Shufti | Competitive Intelligence Profile
Shufti is an AI-powered digital identity verification solutions provider offering KYC, KYB, and AML services in over 200 countries...
Shufti is an AI-powered digital identity verification solutions provider offering KYC, KYB, and AML services in over 200 countries and territories. The company aims to create a secure online marketplace by preventing identity theft and fraudulent activities through real-time identity verification.
🛍️ Shufti Product and Pricing Intelligence →
📅 Shufti Event Participations →
⚖️ Shufti Regulatory Intelligence →
👔 Shufti Management and Leadership Team →
⚔️ Shufti Alternatives and Competitors →
💼 Shufti Hiring and Layoffs →
🤝 Shufti Partnerships, Clients and Vendors →
📈 Shufti Financial Performance, Fundraising, M&A →
🛍️ Shufti Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Shufti launched Visual Heatmaps on June 19 to easily spot ID tampering and forgery.
- Shufti has shifted its focus from e-commerce security to improving customer onboarding experiences to reduce website abandonment.
- Shufti introduced Shufti Secure Capture to enhance fraud detection by providing real-time verification with features like pre-capture prompts and live fraud attempt detection.
📅 Shufti Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Shufti is sponsoring the First Annual Fintech Executive Roundtable in Limassol, Cyprus on June 11, 2025, where CEO Shahid Hanif will be speaking.
- On May 28, Lana Covas, VP of Sales at Shufti, will moderate a roundtable on compliance in iGaming markets at NOA, Limassol.
- Shufti was selected to present a live demo at Liminal’s AML & KYC Compliance Demo Day on April 30, showcasing their solutions for fraud, KYC, and AML requirements.
⚖️ Shufti Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Shufti joined the Age Verification Providers Association (AVPA) to enhance its privacy-first age verification solutions, as global regulations on age checks intensify.
- Shufti achieved iBeta Level 2 compliance for biometric liveness detection on May 9, 2025, in London, UK.
- On May 9, 2025, Shufti achieved iBeta Level 2 compliance for its biometric liveness detection system, enhancing its identity verification security.
👔 Shufti Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
⚔️ Shufti Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- ID.me |
- AWS Secrets Manager |
- LifeLock |
- Onfido |
- Lightico |
- Jumio Identity Verification |
- Sift |
- Signifyd |
- ZignSec |
- Regcheq |
- FlexM |
- Sumsub |
- WithPersona |
- HyperVerge |
- Udentify |
- Ondato |
- Socure |
- iDenfy |
- MetaMap |
- ARGOS Identity |
- AU10TIX |
- KYC Portal |
- Plaid |
- WealthSphere |
- Penneo KYC |
- Ekata |
- RapidVerify |
- ComplyCube |
- Berbix |
- Trust Swiftly |
- IDology |
- Zonos
💼 Shufti Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Shufti is currently hiring a Compliance & Privacy Officer (6-Month Fixed Term) in the United Kingdom.
🤝 Shufti Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Shufti is successfully onboarding top crypto companies to help them scale faster, as shared by Tania Tahhan, Regional Business Development Manager.
- Shufti is used for KYB checks in Echo's security framework.
- MaxxWin Casino uses the Shufti Pro system for KYC protocol verification.
📈 Shufti Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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