Shufti | Competitive Intelligence Profile
Shufti is an AI-powered digital identity verification solutions provider offering KYC, KYB, and AML services in over 200 countries...
Shufti is an AI-powered digital identity verification solutions provider offering KYC, KYB, and AML services in over 200 countries and territories. The company aims to create a secure online marketplace by preventing identity theft and fraudulent activities through real-time identity verification.
🛍️ Shufti Product and Pricing Intelligence →
📅 Shufti Event Participations →
⚖️ Shufti Regulatory Intelligence →
👔 Shufti Management and Leadership Team →
⚔️ Shufti Alternatives and Competitors →
💼 Shufti Hiring and Layoffs →
🤝 Shufti Partnerships, Clients and Vendors →
📈 Shufti Financial Performance, Fundraising, M&A →
🛍️ Shufti Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Shufti's SVP Sales Roger Redfearn-Tyrzyk announced their end-to-end corporate verification platform offers real-time access to 300M+ global companies from 250+ official sources, speeding up business registration checks by 85%.
- Shufti is helping crypto teams create a flexible identity layer for onboarding that works across tokens, territories, and touchpoints without slowing down speed or user experience.
- Shufti launched Journey Builder, a no-code tool for creating custom identity verification flows, enabling businesses to deploy verification journeys in minutes.
📅 Shufti Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Shufti is sponsoring the First Annual Fintech Executive Roundtable in Limassol, Cyprus on June 11, 2025, where CEO Shahid Hanif will be speaking.
- On May 28, Lana Covas, VP of Sales at Shufti, will moderate a roundtable on compliance in iGaming markets at NOA, Limassol.
- Hala El Mashtoub, Head of Business Development MENA at Shufti, represented the company at a blockchain event in Istanbul to discuss Web3 compliance.
⚖️ Shufti Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Shufti joined the Age Verification Providers Association (AVPA) to enhance its privacy-first age verification solutions, as global regulations on age checks intensify.
- Shufti achieved iBeta Level 2 compliance for biometric liveness detection on May 9, 2025, in London, UK.
- On May 9, 2025, Shufti achieved iBeta Level 2 compliance for its biometric liveness detection system, enhancing its identity verification security.
👔 Shufti Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
⚔️ Shufti Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- ID.me |
- AWS Secrets Manager |
- LifeLock |
- Onfido |
- Lightico |
- Jumio Identity Verification |
- Sift |
- Signifyd |
- ZignSec |
- Regcheq |
- FlexM |
- Sumsub |
- WithPersona |
- HyperVerge |
- Udentify |
- Ondato |
- Socure |
- iDenfy |
- MetaMap |
- ARGOS Identity |
- AU10TIX |
- KYC Portal |
- Plaid |
- WealthSphere |
- Penneo KYC |
- Ekata |
- RapidVerify |
- ComplyCube |
- Berbix |
- Trust Swiftly |
- IDology |
- Zonos
💼 Shufti Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Shufti announces Shahid Hanif as new Chief Executive Officer.
- Ronaldo Kos joined Shufti as VP Sales, LATAM to expand its digital identity solutions in Brazil and Latin America.
- Roger Redfearn-Tyrzyk joins Shufti as Senior Vice President - Sales in United Kingdom, previously RVP Sales - International at IDnow.
🤝 Shufti Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Shufti partnered with Gamingtec on May 27, 2025 to provide KYC, KYB, KYI, and AML solutions for safer user experiences and compliance in iGaming.
- Fortress Core Connect integrates Shufti's AI-powered eKYC and AML screening to enhance onboarding speed and compliance reliability for its white label clients.
- Shufti is successfully onboarding top crypto companies to help them scale faster, as shared by Tania Tahhan, Regional Business Development Manager.
📈 Shufti Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Shufti's CFO Steve Ullman discussed the company's financial strategy and growth, which is twice the industry average.
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