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SBT

🌎 sbt.com.br

SBT is one of the most important television networks in Brazil, covering 96% of households with television and providing a highly diversified programming schedule for all socioeconomic classes. The network is known for its entertainment, news, and sports content, and has a significant presence in the broadcast media industry.

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SBT - Latest News and Updates

• On November 8, SBT launched a new reality show called 'A Melhor Salada de Maionese do Brasil' in collaboration with Hellmann's, hosted by Regina Volpato on the program Chega Mais.
• SBT launched the '+ SBT' app for mobile and TV, featuring the 'Giro Informação' news program daily.
• SBT is using AI to remaster episodes of Chaves and Chapolin, aiming to improve quality while preserving original features, with plans to extend this to other iconic programs and novelas, according to Alfonso Aurin, Director of Technology and Operations.
• Juliana Ferreira de Queiroz Santos, a merchandising producer at SBT, participated in a brand visualization recording for the soap opera 'A Caverna Encantada.'
• At least 10% of interns in Brazil, equivalent to 80,000 students, are solely responsible for their family's livelihood, according to SBT Brasil on November 7, 2024.

• Giancarlo Paladino has left SBT, where he served as Multiplatform Commercial Manager in Brazil, to join Effect Sport as Commercial Director.
• Lucas Mamede has joined SBT as a Senior Executive in Brazil, previously working as a Senior Executive at Grupo Bandeirantes de Comunicação.
• Márcia Dantas left the SBT program 'Tá Na Hora' and recorded a special project for the streaming service +SBT in partnership with Caixa.
• SBT Rio is creating excitement for the upcoming VAS X BOT football match.

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