Salmon | Competitive Intelligence Profile
Salmon is a financial technology company based in the Philippines, offering a range of banking and finance solutions including consumer...
Salmon is a financial technology company based in the Philippines, offering a range of banking and finance solutions including consumer banking, lending, asset management, and securities brokerage. It aims to simplify financial management for its customers through technology and innovative product design. Backed by world-class investors like IFC (World Bank Group), Salmon operates through its subsidiaries, including a BSP-regulated rural bank and Sunprime Finance Inc., providing services like Salmon Financing, Salmon Credit, and Salmon Cash Loan to both retail and corporate clients across the Philippines.
🛍️ Salmon Product and Pricing Intelligence →
📅 Salmon Event Participations →
⚖️ Salmon Regulatory Intelligence →
👔 Salmon Management and Leadership Team →
⚔️ Salmon Alternatives and Competitors →
💼 Salmon Hiring and Layoffs →
🤝 Salmon Partnerships, Clients and Vendors →
📈 Salmon Financial Performance, Fundraising, M&A →
🛍️ Salmon Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Salmon updated its app description to include deposits and financial tools, increased the reusable credit line to ₱100,000, and introduced a Salmon Virtual Card for secure transactions with up to 62 days interest-free on timely repayments.
- Salmon's bank subsidiary updated its savings plans, offering 6% to 8.88% interest for 6-9 months and 2-5 years deposits, and announced Atty. Juan De Zuñiga, Jr. as a new Independent Director.
- Salmon Philippines offers 0% interest or a ₱500 voucher for purchases over ₱20,000 until September 30, 2025.
📅 Salmon Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Boris Voskresenskii, SVP of AI and Data at Salmon, discussed blending AI and humans for better customer experiences at the CDOTrends Chief Digital & Data Officer Philippines Summit.
- Boris Voskresenskii, SVP of AI & Data at Salmon, shared practical AI use cases at CRIF Asia's CRIFForum2025, including eKYC and a multilingual chatbot, to enhance fintech services.
⚖️ Salmon Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Salmon Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Co-Founder
[email protected] -
Chief Technology Officer[email protected]
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Chief Financial Officer[email protected]
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Executive Assistant to the President and Chief Executive Officer
⚔️ Salmon Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Tonik Bank |
- Bank of the Philippine Islands |
- BDO Universal Bank |
- Pangasinan Bank |
- San Miguel |
- Radiowealth Finance Company |
- UNO Digital |
- Juanhand |
- Mynt |
- Peso Cash |
- Bondora |
- Tala |
- Plentina |
- Spotcap |
- Fundiin |
- Team8 |
- Bitpanda |
- pocketnest
💼 Salmon Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Salmon is hiring a Group Financial Controller in Russia (Hybrid).
- Salmon seeks an IT Risk & BCP Manager to oversee cybersecurity and business continuity, ensuring compliance and operational resilience.
🤝 Salmon Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Salmon Philippines partners with Roadside Autofixer to offer flexible payment options for car repairs.
- Salmon is now available at Sunnies Studios in the Philippines, offering eyewear financing through monthly installments.
- Salmon partners with Autocasa to offer flexible payment options for car repairs and maintenance through Salmon Financing.
📈 Salmon Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Salmon Bank nearly doubled its net income to P151.1 million in the first half of 2025 by expanding digital transformation and consumer lending operations.
- Salmon's owned bank achieved nearly 60% ROE in the first six months of 2025.
- Salmon raised over $60MM from ADQ, World Bank Group, and other investors to revolutionize financial services in the Philippines.
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