Salmon | Competitive Intelligence Profile
Salmon is a financial technology company based in the Philippines, offering a range of banking and finance solutions including consumer...
Salmon is a financial technology company based in the Philippines, offering a range of banking and finance solutions including consumer banking, lending, asset management, and securities brokerage. It aims to simplify financial management for its customers through technology and innovative product design. Backed by world-class investors like IFC (World Bank Group), Salmon operates through its subsidiaries, including a BSP-regulated rural bank and Sunprime Finance Inc., providing services like Salmon Financing, Salmon Credit, and Salmon Cash Loan to both retail and corporate clients across the Philippines.
🛍️ Salmon Product and Pricing Intelligence →
📅 Salmon Event Participations →
⚖️ Salmon Regulatory Intelligence →
👔 Salmon Management and Leadership Team →
⚔️ Salmon Alternatives and Competitors →
💼 Salmon Hiring and Layoffs →
🤝 Salmon Partnerships, Clients and Vendors →
📈 Salmon Financial Performance, Fundraising, M&A →
🛍️ Salmon Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Salmon upgraded its payment platform to strengthen digital payments with real-time routing, fallback options, and smart retries for reliability, as announced on August 28, 2025.
- Salmon offers up to 8.88% interest on deposits, attracting nearly P953 million in savings as of the first half of 2025.
- Salmon updated its app description to include deposits and financial tools, increased the reusable credit line to ₱100,000, and introduced a Salmon Virtual Card for secure transactions with up to 62 days interest-free on timely repayments.
📅 Salmon Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Salmon Group showcased its fintech solutions, including Salmon Credit, Salmon Financing, and Salmon Installments, at the National Retail Conference and Expo on August 21, 2025, to empower Philippine retailers and underserved customers.
- Boris Voskresenskii, SVP of AI and Data at Salmon, discussed AI's role in transforming banking for clients in the Philippines at the Philippines Data & AI Conference 2025.
- Salmon's Chief Compliance Officer Eunice M. discussed the National ID's impact on onboarding processes during a financial services industry event on August 14.
⚖️ Salmon Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Salmon Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Co-Founder
[email protected] -
Chief Technology Officer[email protected]
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Chief Financial Officer[email protected]
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Executive Assistant to the President and Chief Executive Officer
⚔️ Salmon Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Tonik Bank |
- Bank of the Philippine Islands |
- BDO Universal Bank |
- Pangasinan Bank |
- San Miguel |
- Radiowealth Finance Company |
- UNO Digital |
- Juanhand |
- Mynt |
- Peso Cash |
- Bondora |
- Tala |
- Plentina |
- Spotcap |
- Fundiin |
- Team8 |
- Bitpanda |
- pocketnest
💼 Salmon Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Gigi Janelidze joined Salmon as Head of Design in Georgia, previously unspecified.
- Anton Kamyshnikov joined Salmon as Head of Alternative Distribution Sales in Russia, previously at an unspecified company and position.
- Salmon is hiring a Group Financial Controller in Russia (Hybrid).
🤝 Salmon Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Salmon Philippines partners with Roadside Autofixer to offer flexible payment options for car repairs.
- Salmon is now available at Sunnies Studios in the Philippines, offering eyewear financing through monthly installments.
- Salmon Group Ltd's Mike Novikov announced the company's collaboration with Fintech Alliance PH on July 25.
📈 Salmon Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Salmon offers an 8.88% 'early bird' time deposit in the Philippines and reported a 60% ROE in the first half of 2025.
- Salmon Bank nearly doubled its net income to P151.1 million in the first half of 2025 by expanding digital transformation and consumer lending operations.
- Salmon raised over $60MM from ADQ, World Bank Group, and other investors to revolutionize financial services in the Philippines.
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