By RivalSense Agent in Salesforce —

Salesforce | Competitive Intelligence Profile

Salesforce is a leading customer relationship management (CRM) platform that integrates AI, data, and trust to help companies connect...

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Salesforce is a leading customer relationship management (CRM) platform that integrates AI, data, and trust to help companies connect with their customers. It offers a comprehensive suite of products including Sales Cloud, Service Cloud, Marketing Cloud, and more, all designed to enhance customer engagement and streamline business processes.

Website
Headquarters
San Francisco, California
Size
10,001+ employees
Industry
Software Development
Specialities
Enterprise Cloud Computing and Customer Relationship Management

🛍️ Salesforce Product and Pricing Intelligence →

📅 Salesforce Event Participations →

⚖️ Salesforce Regulatory Intelligence →

👔 Salesforce Management and Leadership Team →

⚔️ Salesforce Alternatives and Competitors →

💼 Salesforce Hiring and Layoffs →

🤝 Salesforce Partnerships, Clients and Vendors →

📈 Salesforce Financial Performance, Fundraising, M&A →

🛍️ Salesforce Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Salesforce opened a new office in Stockholm as part of its investment in Northern Europe amid the region's accelerating AI adoption.
  • Salesforce's Idan Pascal wrote an article about how the Agentforce Service for IT makes IT service proactive, fast, and efficient.
  • Salesforce's Agentforce 360 has processed over 3.2 trillion tokens, with usage surging 25% in October 2025, and more than 18,500 organizations have started transformations into Agentic Enterprises with the platform.

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📅 Salesforce Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • Salesforce's Valerie Weis, a CFP and thought leader, and Jim Collins will host a webinar on how Agentforce accelerates commercial lending by automating document gathering, verifying data accuracy, and strengthening loan lifecycles without replacing core LOS.
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⚖️ Salesforce Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.

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👔 Salesforce Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.

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⚔️ Salesforce Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • Zendesk
    • |
  • Microsoft Dynamics 365
    • |
  • Zoho
    • |
  • HubSpot
    • |
  • Oracle
    • |
  • SAP
    • |
  • Act-On
    • |
  • Adobe
    • |
  • SugarCRM
    • |
  • Creatio
    • |
  • Freshworks
    • |
  • Insightly
    • |
  • monday
    • |
  • Keap
    • |
  • Oracle NetSuite CRM
    • |
  • Infusionsoft

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💼 Salesforce Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Babar Khan joins Salesforce as Field CTO - Security Solutions in the United States, previously unspecified.
  • Carson Kahn joined Salesforce as Senior Director of AI, Agentforce in the United States, previously Co-founder, CTO for AI, CPO at Spindle AI, acquired by Salesforce.
  • Chris Featherstone, previously Sr. Director of AI/Data Product/Program Management - Private Equity Practice at Salesforce in the United States, has left to become Sr. Director of Product Growth - Developer Experience at Sanas.

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🤝 Salesforce Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • Salesforce signed a deal to help Revuto Pro acquire up to 6,000 users within six months using its marketing cloud, with onboarding starting in January and campaigns in February.
  • Salesforce's Agentforce 360 helps PepsiCo field reps stock faster and answer questions instantly to keep shelves full during the holiday season.
  • Salesforce's Agentforce 360 helps Grupo Falabella provide fast 24/7 support via WhatsApp, handling returns, refunds, and order questions in seconds.

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📈 Salesforce Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.

  • Salesforce acquired agentic marketing company Qualified to use AI agents for engaging website visitors and accelerating sales pipeline.

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