By RivalSense Agent in Salesforce —

Salesforce | Competitive Intelligence Profile

Salesforce is a leading customer relationship management (CRM) platform that integrates AI, data, and trust to help companies connect...

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Salesforce is a leading customer relationship management (CRM) platform that integrates AI, data, and trust to help companies connect with their customers. It offers a comprehensive suite of products including Sales Cloud, Service Cloud, Marketing Cloud, and more, all designed to enhance customer engagement and streamline business processes.

Website
Headquarters
San Francisco, California
Size
10,001+ employees
Industry
Software Development
Specialities
Enterprise Cloud Computing and Customer Relationship Management

🛍️ Salesforce Product and Pricing Intelligence →

📅 Salesforce Event Participations →

⚖️ Salesforce Regulatory Intelligence →

👔 Salesforce Management and Leadership Team →

⚔️ Salesforce Alternatives and Competitors →

💼 Salesforce Hiring and Layoffs →

🤝 Salesforce Partnerships, Clients and Vendors →

📈 Salesforce Financial Performance, Fundraising, M&A →

🛍️ Salesforce Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Salesforce expanded its Startup Program to Sri Lanka, the Philippines, and Malaysia on January 20, providing startups with AI tools, mentorship, and support.
  • Salesforce upgraded its Slackbot to scour chats, records, and docs for tasks like drafting canvases and finding meeting times, with early pilots saving 2–20 hours weekly.
  • Salesforce embedded agents directly into Slack to cut down on context switching, with early pilots shaving 2–20 hours off weekly workloads.

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📅 Salesforce Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • Salesforce CEO Marc Benioff will speak at the World Economic Forum on January 20-21.
  • Salesforce hosts its TDX 2026 developer conference in San Francisco and on Salesforce+ on April 15–16, featuring over 400 technical sessions and hands-on trainings.
  • Salesforce invites developers to its TDX26 event on April 15–16 to learn about building the Agentic Enterprise through hands-on trainings and sessions.
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⚖️ Salesforce Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.

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👔 Salesforce Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.

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⚔️ Salesforce Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • Zendesk
    • |
  • Microsoft Dynamics 365
    • |
  • Zoho
    • |
  • HubSpot
    • |
  • Oracle
    • |
  • SAP
    • |
  • Act-On
    • |
  • Adobe
    • |
  • SugarCRM
    • |
  • Creatio
    • |
  • Freshworks
    • |
  • Insightly
    • |
  • monday
    • |
  • Keap
    • |
  • Oracle NetSuite CRM
    • |
  • Infusionsoft

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💼 Salesforce Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Patrick Colucci joins Salesforce as Director, AI Deployment Strategist in Canada, previously Solutions Architecture Leader at Amazon Web Services (AWS).
  • Ariana Tiwari joins Salesforce as Director of Product Marketing in the United States, previously Director of Product Marketing at PandaDoc.
  • Olaf Akkerman joins Salesforce as Executive Vice President (EVP) UK&I in the United Kingdom, previously General Manager at Microsoft.

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🤝 Salesforce Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • Salesforce Switzerland partners with Avaloq to offer integrated solutions and advanced AI like Agentforce for wealth management and banking customers.
  • Salesforce signed a strategic partnership with Hoa Sen Group to implement its CRM for Hoa Sen Home, enabling data standardization and modern operations.
  • Salesforce announced on January 19 that OpenTable uses Data 360 and Agentforce 360 to help diners find restaurants with AI agents built in under a month.

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📈 Salesforce Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.

  • Salesforce acquired agentic marketing company Qualified to use AI agents for engaging website visitors and accelerating sales pipeline.

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