Saatva | Latest News & Updates - Apr 03, 2025 Release

Saatva expanded the target audience for their Graphite Memory Foam Pillow and Down Alternative Pillow from specific sleeper types to all sleepers...


Brought to you by RivalSense - an AI tool for monitoring any company.

RivalSense tracks the most important product launches, fundraising news, partnerships, hiring activities, pricing changes, tech news, vendors, corporate filings, media mentions, and other developments of companies you're following 💡


Saatva

🌎 saatva.com

Established in 2010, Saatva is the original DTC mattress industry disruptor, dedicated to providing high-quality, handcrafted, eco-friendly mattresses made to order in the USA. The company emphasizes healthy and restorative sleep, offering a premium mattress buying experience with complimentary white glove delivery and 24/7 customer care. Saatva has become the premier online retailer of luxury mattresses in the U.S., known for its commitment to quality and customer satisfaction.


Saatva - Latest News and Updates

  • Saatva expanded the target audience for their Graphite Memory Foam Pillow and Down Alternative Pillow from specific sleeper types to all sleepers.
  • On April 8, Saatva's CMO will discuss optimizing media spend with AI-powered MMM at the Modern Retail event in New Orleans.
  • Saatva's VP of Digital Marketing, Alex Diesbach, used granular TV campaign insights from Prescient AI to achieve practical results.
  • At MediaPost's Retailer Brand Insider Summit, Saatva's CMO Joe McCambley explained how he is using YouTube to reach new audiences and increase branded search impressions.
  • Saatva operates over 150 distribution centers in the U.S. to manage localized logistics for its 'Friends for Life' warranty, which replaces defective mattresses within two years and charges $149 for transportation.

Sign up to receive regular updates


If you liked the insights, consider following your own companies of interest. Receive weekly insights directly to your inbox using RivalSense.