Saatva | Competitive Intelligence Profile
Established in 2010, Saatva is the original DTC mattress industry disruptor, dedicated to providing high-quality, handcrafted, eco-friendly...
Established in 2010, Saatva is the original DTC mattress industry disruptor, dedicated to providing high-quality, handcrafted, eco-friendly mattresses made to order in the USA. The company emphasizes healthy and restorative sleep, offering a premium mattress buying experience with complimentary white glove delivery and 24/7 customer care. Saatva has become the premier online retailer of luxury mattresses in the U.S., known for its commitment to quality and customer satisfaction.
🛍️ Saatva Product and Pricing Intelligence →
📅 Saatva Event Participations →
⚖️ Saatva Regulatory Intelligence →
👔 Saatva Management and Leadership Team →
⚔️ Saatva Alternatives and Competitors →
💼 Saatva Hiring and Layoffs →
🤝 Saatva Partnerships, Clients and Vendors →
📈 Saatva Financial Performance, Fundraising, M&A →
🛍️ Saatva Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Saatva launched its first children's book, Touching the Sky on a Mattress That Flies, on August 18, 2025, to celebrate its 15th anniversary and promote bedtime reading routines.
- Saatva launched a passport program on August 15 that uses custom city-inspired stamps in Viewing Rooms to encourage employee connection and collaboration among remote teams.
- Saatva opened its first Colorado Viewing Room in Denver on October 20, 2025, partnering with U.S. Paralympic gold medalist Noah Elliott as a brand ambassador.
📅 Saatva Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Alex Diesbach, VP of Digital Marketing at Saatva, will speak at the Forward event on how TV advertising drives growth.
- Bethany Huang, a creative strategy and operations professional at Saatva, will present at the Henry Stewart Creative Operations Summit in LA on November 3-4 about how the company's in-house creative team builds flexible frameworks for high-stakes campaigns.
- Saatva hosts an exclusive webinar for CrossFit affiliate owners on October 30 to discuss how quality rest boosts performance and offers discounts.
⚖️ Saatva Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Saatva faces a personal injury fraud lawsuit filed by Jordan Aronson in the Washington Western District Court on November 5, 2025.
- Jordan Aronson filed a lawsuit against Saatva on November 5, 2025 in the U.S. District Court for the Western District of Washington.
👔 Saatva Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Director of Product Knowledge
[email protected] -
Director, Talent Acquisition[email protected]
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Director of Growth Marketing[email protected]
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Director of Operations[email protected]
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Director of Design[email protected]
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Director, Internal Communications[email protected]
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Director of Customer Satisfaction[email protected]
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Co-founder[email protected]
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Chief Technology and Digital Officer[email protected]
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Chief People Officer[email protected]
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Chief Operating Officer[email protected]
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Chief Reputation Officer and General Counsel[email protected]
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Chief Marketing Officer
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Chief Product Officer[email protected]
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CFO[email protected]
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Marge Furniture Co., Ltd. (MACIODeputy CFO/Deputy Chief Operating Officer, Saatva
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President & CEO[email protected]
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Vice President Of Engineering[email protected]
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Senior Vice President Customer Experience[email protected]
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Vice President of Retail[email protected]
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Vice President of Administrative Sales[email protected]
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Vice President, Product & Merchandising[email protected]
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Director of Order Management[email protected]
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VP Office of the CEO[email protected]
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Marge Furniture Co., Ltd. (MACIODeputy CFO)/Deputy Chief Operating Officer, Saatva
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Marge Furniture Co., Ltd. (MACIODeputy CFO/Deputy Chief Operating Officer, Saatva[email protected]
⚔️ Saatva Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Leesa Sleep |
- Casper |
- Eve Sleep |
- Helix Sleep |
- Brooklinen |
- Luuna |
- Simba |
- Tuft & Needle |
- DreamCloud |
- Puffy |
- Purple |
- WinkBed
💼 Saatva Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Saatva appointed Chief Operating Officer Art Melville to its Board of Directors on October 1, 2025.
- Shari Ajayi started a new position as Vice President of Public Relations at Saatva.
- Saatva is hiring a Senior Data Analyst / Data Scientist in the United States for market expansion and operations analytics to support the company's growth strategy.
🤝 Saatva Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Saatva launched a Team Saatva landing page featuring athlete profiles, sleep tips, and product picks as the official mattress and restorative sleep provider for Team USA and LA28.
- Saatva became the Restorative Sleep Partner for the upcoming Olympics.
- Saatva partners with Esprit Health to offer a 15% discount, free white glove delivery, and a 365-night trial on its mattresses.
📈 Saatva Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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