Saatva | Competitive Intelligence Profile
Established in 2010, Saatva is the original DTC mattress industry disruptor, dedicated to providing high-quality, handcrafted, eco-friendly...
Established in 2010, Saatva is the original DTC mattress industry disruptor, dedicated to providing high-quality, handcrafted, eco-friendly mattresses made to order in the USA. The company emphasizes healthy and restorative sleep, offering a premium mattress buying experience with complimentary white glove delivery and 24/7 customer care. Saatva has become the premier online retailer of luxury mattresses in the U.S., known for its commitment to quality and customer satisfaction.
🛍️ Saatva Product and Pricing Intelligence →
📅 Saatva Event Participations →
⚖️ Saatva Regulatory Intelligence →
👔 Saatva Management and Leadership Team →
⚔️ Saatva Alternatives and Competitors →
💼 Saatva Hiring and Layoffs →
🤝 Saatva Partnerships, Clients and Vendors →
📈 Saatva Financial Performance, Fundraising, M&A →
🛍️ Saatva Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Saatva launched its first children's book, Touching the Sky on a Mattress That Flies, on August 18, 2025, to celebrate its 15th anniversary and promote bedtime reading routines.
- Saatva launched a passport program on August 15 that uses custom city-inspired stamps in Viewing Rooms to encourage employee connection and collaboration among remote teams.
- Saatva launched a Luxury Down Bedding Collection on August 5, featuring ethically sourced, hypoallergenic down products.
📅 Saatva Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Saatva promoted the importance of sleep for peak performance at the 2025 CrossFit Games in Albany, NY.
- Saatva celebrated its 15th anniversary at the Baltimore Viewing Room with guest Jessica Long, offering drinks, treats, and gift bags on August 2.
- Saatva sponsors the Summer Youth Internship Program with the Housing Authority of the City of Austin for the fourth year, helping students gain experience and explore careers.
⚖️ Saatva Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Saatva announced a proposed settlement of a class action lawsuit and shifted its neighborhood spotlight from Downtown Tampa to Scottsdale, Arizona.
- Kantrowitz, Goldhamer & Graifman, P.C. has filed a class action lawsuit against Saatva for allegedly misrepresenting their crib mattresses as safe and non-toxic, while they reportedly contain harmful PFAS chemicals.
- Saatva is involved in a lawsuit settlement for not providing accessible digital communication to consumers with disabilities who use screen readers.
👔 Saatva Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Director of Product Knowledge
[email protected] -
Director, Talent Acquisition[email protected]
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Director of Growth Marketing[email protected]
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Director of Operations[email protected]
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Director of Design[email protected]
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Director, Internal Communications[email protected]
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Director of Customer Satisfaction[email protected]
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Co-founder[email protected]
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Chief Technology and Digital Officer[email protected]
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Chief People Officer[email protected]
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Chief Operating Officer[email protected]
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Chief Reputation Officer and General Counsel[email protected]
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Chief Marketing Officer
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Chief Product Officer[email protected]
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CFO[email protected]
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Marge Furniture Co., Ltd. (MACIODeputy CFO/Deputy Chief Operating Officer, Saatva
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President & CEO[email protected]
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Vice President Of Engineering[email protected]
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Senior Vice President Customer Experience[email protected]
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Vice President of Retail[email protected]
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Vice President of Administrative Sales[email protected]
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Vice President, Product & Merchandising[email protected]
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Director of Order Management[email protected]
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VP Office of the CEO[email protected]
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Marge Furniture Co., Ltd. (MACIODeputy CFO)/Deputy Chief Operating Officer, Saatva
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Marge Furniture Co., Ltd. (MACIODeputy CFO/Deputy Chief Operating Officer, Saatva[email protected]
⚔️ Saatva Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Leesa Sleep |
- Casper |
- Eve Sleep |
- Helix Sleep |
- Brooklinen |
- Luuna |
- Simba |
- Tuft & Needle |
- DreamCloud |
- Puffy |
- Purple |
- WinkBed
💼 Saatva Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Saatva gathered all 24 Viewing Room Managers at their NYC HQ for the first time to focus on hiring practices and customer experience, with 63% promoted internally and all District Managers starting as VR Managers.
🤝 Saatva Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Saatva became the official mattress partner of U.S. Figure Skating and the title sponsor of 2025 Skate America.
- Saatva partnered with Hines Collective to rebrand and build viewing rooms in 20 stores across the U.S., enhancing the luxury mattress shopping experience.
- Saatva replaced their May 19, 2025 announcement about Tara Lipinski and their partnership with Team USA and LA28 with new announcements on Jun 12, 2025 introducing Serra & Basel bed frames and on Jun 05, 2025 about a new partnership with CrossFit focused on sleep, recovery, and performance.
📈 Saatva Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Saatva's Chief Marketing Officer Joe McCambley stated on August 14, 2025, that the company spends over $100 million on advertising.
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