Saatva | Competitive Intelligence Profile
Established in 2010, Saatva is the original DTC mattress industry disruptor, dedicated to providing high-quality, handcrafted, eco-friendly...
Established in 2010, Saatva is the original DTC mattress industry disruptor, dedicated to providing high-quality, handcrafted, eco-friendly mattresses made to order in the USA. The company emphasizes healthy and restorative sleep, offering a premium mattress buying experience with complimentary white glove delivery and 24/7 customer care. Saatva has become the premier online retailer of luxury mattresses in the U.S., known for its commitment to quality and customer satisfaction.
🛍️ Saatva Product and Pricing Intelligence →
📅 Saatva Event Participations →
⚖️ Saatva Regulatory Intelligence →
👔 Saatva Management and Leadership Team →
⚔️ Saatva Alternatives and Competitors →
💼 Saatva Hiring and Layoffs →
🤝 Saatva Partnerships, Clients and Vendors →
📈 Saatva Financial Performance, Fundraising, M&A →
🛍️ Saatva Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Saatva has updated its product lineup by replacing 'ALL-YEAR DOWN ALTERNATIVE COMFORTER' and 'LIGHTWEIGHT DOWN ALTERNATIVE COMFORTER' with 'EMBROIDERED SATEEN DUVET COVER SET' and 'DOWN ALTERNATIVE COMFORTER', and introduced the 'SAATVA LATEX HYBRID MATTRESS' priced between $1,699 and $3,598.
- Saatva added two new upholstered beds, Serra and Basel, to its collection, designed for timeless elegance and handcrafted construction.
- Saatva added the Serra and Basel platform bed frames to its collection, featuring modern designs and handcrafted construction, as announced by CEO Ron Rudzin on June 17, 2025.
📅 Saatva Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Saatva sponsored the Housing Authority of the City of Austin's Senior Mayfest Health & Wellness Fair in May 2025.
- On May 8, Maureen Burke Cawley, Chief People Officer at Saatva, participated in a panel on AI at the ISG Future Workplace Summit.
- Saatva's Women's Empowerment Leadership Lobby (SWELL) hosted its annual summit in Austin, coinciding with the opening of a flagship Viewing Room, featuring discussions on sleep health and career development.
⚖️ Saatva Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Saatva announced a proposed settlement of a class action lawsuit and shifted its neighborhood spotlight from Downtown Tampa to Scottsdale, Arizona.
- Kantrowitz, Goldhamer & Graifman, P.C. has filed a class action lawsuit against Saatva for allegedly misrepresenting their crib mattresses as safe and non-toxic, while they reportedly contain harmful PFAS chemicals.
- Saatva is involved in a lawsuit settlement for not providing accessible digital communication to consumers with disabilities who use screen readers.
👔 Saatva Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Director of Product Knowledge
[email protected] -
Director, Talent Acquisition[email protected]
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Director of Growth Marketing[email protected]
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Director of Operations[email protected]
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Director of Design[email protected]
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Director, Internal Communications[email protected]
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Director of Customer Satisfaction[email protected]
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Co-founder[email protected]
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Chief Technology and Digital Officer[email protected]
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Chief People Officer[email protected]
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Chief Operating Officer[email protected]
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Chief Reputation Officer and General Counsel[email protected]
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Chief Marketing Officer
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Chief Product Officer[email protected]
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CFO[email protected]
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Marge Furniture Co., Ltd. (MACIODeputy CFO/Deputy Chief Operating Officer, Saatva
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President & CEO[email protected]
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Vice President Of Engineering[email protected]
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Senior Vice President Customer Experience[email protected]
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Vice President of Retail[email protected]
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Vice President of Administrative Sales[email protected]
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Vice President, Product & Merchandising[email protected]
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Director of Order Management[email protected]
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VP Office of the CEO[email protected]
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Marge Furniture Co., Ltd. (MACIODeputy CFO)/Deputy Chief Operating Officer, Saatva
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Marge Furniture Co., Ltd. (MACIODeputy CFO/Deputy Chief Operating Officer, Saatva[email protected]
⚔️ Saatva Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Leesa Sleep |
- Casper |
- Eve Sleep |
- Helix Sleep |
- Brooklinen |
- Luuna |
- Simba |
- Tuft & Needle |
- DreamCloud |
- Puffy |
- Purple |
- WinkBed
💼 Saatva Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Chad Lundeen has left Saatva, where he served as VP, Real Estate, Store Development & Operations, to join Bose Corporation as Global Real Estate Director in Greater Boston.
- Saatva is hiring a Payroll Specialist.
🤝 Saatva Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Saatva replaced their May 19, 2025 announcement about Tara Lipinski and their partnership with Team USA and LA28 with new announcements on Jun 12, 2025 introducing Serra & Basel bed frames and on Jun 05, 2025 about a new partnership with CrossFit focused on sleep, recovery, and performance.
- Saatva partners with CrossFit as the official bedding, mattress, and sleep partner for the CrossFit Games.
- Saatva has become the Official Bedding, Mattress, and Sleep Partner of CrossFit, LLC and the CrossFit Games.
📈 Saatva Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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