Saatva | Competitive Intelligence Profile

Established in 2010, Saatva is the original DTC mattress industry disruptor, dedicated to providing high-quality, handcrafted, eco-friendly...


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Saatva logo

Established in 2010, Saatva is the original DTC mattress industry disruptor, dedicated to providing high-quality, handcrafted, eco-friendly mattresses made to order in the USA. The company emphasizes healthy and restorative sleep, offering a premium mattress buying experience with complimentary white glove delivery and 24/7 customer care. Saatva has become the premier online retailer of luxury mattresses in the U.S., known for its commitment to quality and customer satisfaction.

Website
Headquarters
1920 Whitestone Expy, New York, US
Size
201-500 employees
Industry
Retail
Specialities
Mattresses, Luxury Mattresses, Home Furnishings, e-Commerce

🛍️ Saatva Product and Pricing Intelligence →

📅 Saatva Event Participations →

⚖️ Saatva Regulatory Intelligence →

👔 Saatva Management and Leadership Team →

⚔️ Saatva Alternatives and Competitors →

💼 Saatva Hiring and Layoffs →

🤝 Saatva Partnerships, Clients and Vendors →

📈 Saatva Financial Performance, Fundraising, M&A →


🛍️ Saatva Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Saatva has added a 'Survey Tool' to the categories of service providers for personal identifiers and introduced 'Health Data' as a new category with the 'Survey Tool' as its service provider.
  • Saatva has replaced its Organic Mattress Pad with a Signature Mattress Pad, offering added comfort and waterproof protection with percale cotton, priced between $125 and $235.
  • Saatva has shifted its product focus from luxury candles to a comprehensive range of bed frames, including platform and storage options, with prices ranging from $1,295 to $3,295.


📅 Saatva Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • On May 8, Maureen Burke Cawley, Chief People Officer at Saatva, participated in a panel on AI at the ISG Future Workplace Summit.
  • Saatva's Women's Empowerment Leadership Lobby (SWELL) hosted its annual summit in Austin, coinciding with the opening of a flagship Viewing Room, featuring discussions on sleep health and career development.
  • At the Digiday Modern Retail Summit, Saatva's CMO, @jmccambley1, discussed the brand's marketing transformation in a fireside chat with Prescient AI's CEO.

⚖️ Saatva Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.

  • Saatva faces a proposed class action in a New York federal court for allegedly misleading consumers about its mattresses being nontoxic, natural, and chemical-free.

👔 Saatva Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Saatva Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • Leesa Sleep
  • |
  • Casper
  • |
  • Eve Sleep
  • |
  • Helix Sleep
  • |
  • Brooklinen
  • |
  • Luuna
  • |
  • Simba
  • |
  • Tuft & Needle
  • |
  • DreamCloud
  • |
  • Puffy
  • |
  • Purple
  • |
  • WinkBed


💼 Saatva Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Chad Lundeen has left Saatva, where he served as VP, Real Estate, Store Development & Operations, to join Bose Corporation as Global Real Estate Director in Greater Boston.
  • Saatva is hiring leadership positions for their new store in Pasadena, CA.
  • Saatva is hiring a Payroll Specialist.


🤝 Saatva Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • Saatva has been named the Official Mattress and Restorative Sleep Provider for the Los Angeles 2028 Olympic and Paralympic Games and Team USA, partnering with NBCUniversal to enhance athlete recovery.
  • Saatva's VP of Digital Marketing, Alex Diesbach, used granular TV campaign insights from Prescient AI to achieve practical results.


📈 Saatva Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.


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