RSA | Competitive Intelligence Profile
RSA is a multinational personal and commercial insurer with a 300-year heritage, operating primarily in the UK and Ireland, and serving...
RSA is a multinational personal and commercial insurer with a 300-year heritage, operating primarily in the UK and Ireland, and serving customers across Europe. The company offers a wide range of insurance products including commercial, marine, renewable energy, construction, home, car, and pet insurance. In 2021, RSA became a wholly-owned subsidiary of Intact Financial Corporation, the largest general insurer in Canada.
🛍️ RSA Product and Pricing Intelligence →
📅 RSA Event Participations →
⚖️ RSA Regulatory Intelligence →
👔 RSA Management and Leadership Team →
⚔️ RSA Alternatives and Competitors →
💼 RSA Hiring and Layoffs →
🤝 RSA Partnerships, Clients and Vendors →
📈 RSA Financial Performance, Fundraising, M&A →
🛍️ RSA Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- RSA announced it will rebrand as Intact Insurance by the end of 2025.
- Intact is rebranding RSA, along with NIG and FarmWeb, under the Intact name as part of their integration strategy.
- On April 14, 2025, RSA rebranded and changed its trading name four years after its acquisition by a Canadian owner.
📅 RSA Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- RSA will participate in the Airmic event in June to showcase their global network and local expertise in risk management.
- Ollie Holden, Chief Information Officer at RSA, is speaking at an Insurance Post webinar on May 21 to discuss how data can transform underwriting, claims, and customer insight in the insurance sector.
- RSA will participate in AIRMIC in June, inviting attendees to visit their stand 44.
⚖️ RSA Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- The Financial Ombudsman is investigating RSA for allegedly fabricating complaints, as revealed by Artur Nadolny on May 15, 2025.
- Artur Nadolny has accused RSA of systemic corporate fraud, presenting evidence of concerning practices that the company allegedly continues to ignore.
- RSA joined the Group for Autism, Insurance, Investment & Neurodiversity to tap into the potential of neurodiverse talent and launched a UK equal parental leave policy offering six months full pay.
👔 RSA Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Executive Officer, UK & International
[email protected] -
CEO[email protected]
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CEO and Co-Founder[email protected]
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President CEO[email protected]
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CFO[email protected]
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Ceo[email protected]
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Managing Director London Market[email protected]
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Non Executive Director
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Non Executive Director
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Chief Financial Officer[email protected]
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Jt Managing Director[email protected]
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CEO
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Managing Director[email protected]
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Managing Director[email protected]
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Presidente CEO
⚔️ RSA Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Admiral Group |
- Legal & General Group |
- Direct Line |
- Asuransi SinarMas |
- Convex |
- Programmed Insurance Brokers |
- Pembroke Insurances |
- Travelers |
- Cincinnati Financial |
- Kemper |
- Berkley |
- Zurich Insurance Group |
- Economical Insurance |
- Aviva |
- Prudential Financial |
- AXA |
- Allianz Group |
- State Farm |
- Ageas |
- Swiss Re |
- Marsh |
- American International Group |
- Unum Group |
- Hiscox |
- Liberty Mutual Insurance Company
💼 RSA Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Alison Meale has joined RSA as Director of People Services & Operations in the United Kingdom, previously holding a position at another company.
- RSA is recruiting for a Head of Identity & Access Management to join their leadership team, as announced by David Burton, Deputy CISO, Cyber Defence at RSA.
- RSA is currently hiring for the position of Head of Identity & Access Management in the United Kingdom.
🤝 RSA Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- RSA has partnered with The Wildlife Trusts and Gloucestershire Wildlife Trust to implement natural flood management solutions to reduce flood risk.
- RSA Northern Ireland, a branch of RSA Insurance Ireland DAC, has been awarded a contract for non-life insurances by Belfast City Council.
- RSA has partnered with Sanctuary Runners to support their initiative promoting solidarity and respect for asylum seekers, migrants, and refugees as part of their 2025 Climate and Resilience strategy.
📈 RSA Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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