Rimi | Competitive Intelligence Profile
Rimi Baltic is a leading retail company in the Baltic States, operating in Estonia, Latvia, and Lithuania. It is part of the Salling...
Rimi Baltic is a leading retail company in the Baltic States, operating in Estonia, Latvia, and Lithuania. It is part of the Salling Group, Denmark's largest retail group. Rimi offers a variety of store formats including hypermarkets, supermarkets, mini markets, and express stores, along with a robust e-commerce platform. The company emphasizes values like simplicity, commitment, and entrepreneurship, and provides numerous job opportunities across its operations.
🛍️ Rimi Product and Pricing Intelligence →
📅 Rimi Event Participations →
⚖️ Rimi Regulatory Intelligence →
👔 Rimi Management and Leadership Team →
⚔️ Rimi Alternatives and Competitors →
💼 Rimi Hiring and Layoffs →
🤝 Rimi Partnerships, Clients and Vendors →
📈 Rimi Financial Performance, Fundraising, M&A →
🛍️ Rimi Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Rimi opened a new store in Riga, Dzirciems on July 10, creating 29 jobs and investing over 830,000 euros, featuring a modern, eco-friendly design with LED lighting and energy-efficient cooling systems.
- Rimi opens a new store in Liezere on July 10.
- Rimi offers Arctic Paliy at a special price until 14.07.
📅 Rimi Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
⚖️ Rimi Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Rimi Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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CEO
[email protected] -
Group CFO[email protected]
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Managing director[email protected]
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Managing Director[email protected]
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Deputy CEO
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Chief Executive Officer[email protected]
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Director Of Accounting
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CFO[email protected]
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Managing Director[email protected]
⚔️ Rimi Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Krekenavos agrofirma |
- Biovela |
- Lithuanian Gold |
- maxima.lv |
- smiltenespiens.lv |
- piegalda.lv |
- naskoties.com |
- Aljansas AIBĖ, UAB |
- BENU Aptieka |
- Coop Eesti
💼 Rimi Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Rimi Baltic Group hired an HR Business Partner in Vilnius to lead change management projects and foster an inclusive culture.
- Rimi is hiring a HR Business Partner in Lithuania.
🤝 Rimi Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Rimi Baltic worked with Ridgeflow Performance to support wellbeing for over 300 supermarket teams across the Baltics.
📈 Rimi Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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