Revolution Beauty | Competitive Intelligence Profile
Revolution Beauty is a London-based company in the personal care product manufacturing industry, known for its commitment to inclusivity,...
Revolution Beauty is a London-based company in the personal care product manufacturing industry, known for its commitment to inclusivity, diversity, and affordability in beauty products. It offers a wide range of cruelty-free makeup, skincare, and haircare products under various brands like Makeup Revolution, Revolution Skincare, and I Heart Revolution. The company stands against elitism and exclusivity, focusing on real people and real beauty, and encourages self-expression and diversity.
🛍️ Revolution Beauty Product and Pricing Intelligence →
📅 Revolution Beauty Event Participations →
⚖️ Revolution Beauty Regulatory Intelligence →
👔 Revolution Beauty Management and Leadership Team →
⚔️ Revolution Beauty Alternatives and Competitors →
💼 Revolution Beauty Hiring and Layoffs →
🤝 Revolution Beauty Partnerships, Clients and Vendors →
📈 Revolution Beauty Financial Performance, Fundraising, M&A →
🛍️ Revolution Beauty Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Revolution Beauty launched the 2025 All Stars Advent Calendar on August 16, available exclusively on their website.
- Revolution Beauty founder Adam Minto developed Trouble Maker makeup to bring fun into color cosmetics for Gen Zalpha with a 300-SKU lineup at affordable prices.
- Revolution Beauty founder and former CEO Adam Minto is launching a new affordable color cosmetics brand, Trouble Maker Beauty, exclusively at Superdrug.
📅 Revolution Beauty Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
⚖️ Revolution Beauty Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Revolution Beauty Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Financial Officer
[email protected] -
Non Executive Director[email protected]
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Co-Founder[email protected]
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Vice Chief Executive Officer[email protected]
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Non Executive Director[email protected]
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CEO Assistant[email protected]
⚔️ Revolution Beauty Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- E.l.f |
- Saie |
- Fenty Beauty |
- beautybay.com |
- elfcosmetics.co.uk |
- lookfantastic.com |
- justmylook.com |
- Cult Beauty |
- Rodial |
- Faces.com |
- L'Oréal |
- Minimalist |
- L'Occitane |
- NYX Cosmetics |
- Morphe |
- Physicians Formula |
- BH Cosmetics |
- Revlon Inc. |
- LUUM |
- NaturAll |
- JUNOCO
💼 Revolution Beauty Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Tash Germain, Head of Online Trading at Revolution Beauty in United Kingdom, left to become Online Director at Jo Malone London.
- Revolution Beauty is hiring a Brand Manager in United Kingdom.
🤝 Revolution Beauty Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
📈 Revolution Beauty Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Revolution Beauty brings its founders back to reset the business after sales fell more than 25% last year, prompting a £15m fundraising effort.
- Revolution Beauty rejected a takeover offer from private equity firm True on August 7, 2025, as it was seen as undervaluing the company.
- Revolution Beauty stocks fell 13% on 7 August after rejecting a private equity firm's acquisition bid, but the company continues its sale process and potential equity raise.
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