RCBC | Competitive Intelligence Profile
Rizal Commercial Banking Corporation (RCBC) is one of the largest private domestic banks in the Philippines, with a network of 459...
Rizal Commercial Banking Corporation (RCBC) is one of the largest private domestic banks in the Philippines, with a network of 459 branches and 1,448 ATMs as of December 2022. With over 60 years of experience, RCBC offers a wide range of financial services including corporate banking, retail banking, SME banking, trust and investments, credit cards, and more. It is known for its innovative digital banking services and commitment to being 'Partners Through Generations'.
🛍️ RCBC Product and Pricing Intelligence →
📅 RCBC Event Participations →
⚖️ RCBC Regulatory Intelligence →
👔 RCBC Management and Leadership Team →
⚔️ RCBC Alternatives and Competitors →
💼 RCBC Hiring and Layoffs →
🤝 RCBC Partnerships, Clients and Vendors →
📈 RCBC Financial Performance, Fundraising, M&A →
🛍️ RCBC Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- RCBC increased the late payment fee from ₱850 to ₱1,000, raised the balance transfer and conversion processing fees from ₱250 to ₱500, and changed the quasi-cash fee from 1% to 5% of the transaction amount.
- RCBC offers unlimited free InstaPay transfers for Hexagon Club Priority members via its RCBC Pulz app starting August 1, 2025.
- RCBC expanded its Lime Resort Manila promo to include both credit and debit cardholders, effective immediately.
📅 RCBC Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- RCBC Executive Vice President and Chief Innovations and Inclusion Officer Lito Villanueva called for embedding empathy in digital banking and championing human-centered innovation at Future Finance Manila 2025 and Finance Philippines 2025.
- RCBC participates in the PSTD 50th National Convention from August 27-29 to showcase financial solutions for talent development.
- RCBC promotes its Tap-to-Phone feature at a local bazaar in One Ayala, Malati City on August 15, 2025, enabling contactless payments for Mercato Centrale’s sellers.
⚖️ RCBC Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 RCBC Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
-
Director, Former President and CEO
[email protected] -
President & CEO[email protected]
-
Chief Executive Officer[email protected]
-
Chief Technology Officer[email protected]
⚔️ RCBC Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- BPI |
- Metropolitan Bank and Trust Company |
- BDO |
- Heritage Bank of Commerce |
- Security Bank |
- Enterprise Bank |
- Century Bank |
- Metrobank |
- eastwestbanker.com |
- bdo.com.ph |
- rcbconlinebanking.com |
- unionbankph.com |
- Scotiabank |
- Bank of America |
- American Express |
- JACCS |
- BPI Cards
💼 RCBC Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- RCBC appointed former finance secretary Carlos Dominguez as an independent director on July 28 and added Yasunori Takahashi, a seasoned banker from Sumitomo Mitsui Banking Corp., to its advisory board.
- RCBC appointed Carlos G. Dominguez as Independent Director and Chairperson of the Related Party Transaction Committee and Anti-Money Laundering Committee, and as a Member of the Corporate Governance and Nominations Committee.
- RCBC announced top-level leadership changes to strengthen strategic growth and governance initiatives on July 29.
🤝 RCBC Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- RCBC partnered with Meridian to launch a US bank account service for Filipinos without residency requirements, as announced by Lito Villanueva, RCBC executive vice president and chief innovation and inclusion officer, on September 8, 2025.
- RCBC signed a tripartite MOU with Cathay United Bank and PEZA on August 18 to support corporate expansion into the Philippines.
- RCBC signed a memorandum of understanding with Cathay United Bank and the Philippine Economic Zone Authority to jointly promote Taiwan investments in the Philippines.
📈 RCBC Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- RCBC redeemed its $300 million investment bonds to maximize capital structure efficiency.
- Sumitomo Mitsui Finance and Leasing Co. Ltd. signed an agreement to acquire a 30% stake in RCBC's leasing unit RCBC Leasing and Finance Corp. on August 21, 2025.
- RCBC, chaired by Helen Yuchengco-Dee, reported a 20% increase in first-half net income to P5.35 billion due to stronger lending volumes and wider margins.
People also viewed
- China Banking Corporation |
- Metrobank |
- SeaBank |
- OwnBank |
- KasKasan Buddies |
- GF Inbursa |
- BanBajío |
- Falabella |
- Afirme |
- Intercam |
- Monai |
- HelloSafe
Ready to outsmart the competition? RivalSense cuts through the clutter of generic tools like Google Alerts, delivering laser-focused competitive intelligence without the noise. Track competitors’ every move—website changes, product updates, social media buzz, news mentions, and regulatory shifts—all in one sleek platform. Uncover pricing strategies, decode market trends, and gain actionable insights to fuel your business strategy. No more guesswork. Just power.
Join thousands of forward-thinking teams who trust RivalSense to automate their competitive monitoring and turn data into domination. Start your FREE trial today—no credit card needed—and see why staying ahead has never been this easy. Your competitors won’t know what hit them.
Outthink. Outpace. Outperform. #RivalSense