RCBC | Competitive Intelligence Profile

Rizal Commercial Banking Corporation (RCBC) is one of the largest private domestic banks in the Philippines, with a network of 459...


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Rizal Commercial Banking Corporation (RCBC) is one of the largest private domestic banks in the Philippines, with a network of 459 branches and 1,448 ATMs as of December 2022. With over 60 years of experience, RCBC offers a wide range of financial services including corporate banking, retail banking, SME banking, trust and investments, credit cards, and more. It is known for its innovative digital banking services and commitment to being 'Partners Through Generations'.

Website
Headquarters
PH
Size
1001-5000 employees
Industry
Banking
Specialities
Corporate Banking, Retail Banking, SME Banking, Trust & Investments, Credit Cards, Investment Banking, Microfinance, Bancassurance, Foreign Exchange, Securities Brokerage, Consumer Loans

🛍️ RCBC Product and Pricing Intelligence →

📅 RCBC Event Participations →

⚖️ RCBC Regulatory Intelligence →

👔 RCBC Management and Leadership Team →

⚔️ RCBC Alternatives and Competitors →

💼 RCBC Hiring and Layoffs →

🤝 RCBC Partnerships, Clients and Vendors →

📈 RCBC Financial Performance, Fundraising, M&A →


🛍️ RCBC Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • RCBC will soon lead the rollout of contactless payments for LRT-1 and LRT-2, accepting all cards and digital wallets, including mobile phone transactions.
  • RCBC's API-first strategy aims to transform digital finance by enhancing co-creation with fintech players globally.
  • RCBC won Best Bank for Digital 2025 by Euromoney for the sixth time, marking a historic first in Asia.


📅 RCBC Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • RCBC's Chief Information Security Officer Carlos Tengkiat will speak about cybersecurity at the I AM Secure forum on August 7.
  • RCBC's EVP & Chief Innovation and Inclusion Officer Lito Villanueva will speak at Finance Philippines 2025 on August 14 about AI and the future of finance.

⚖️ RCBC Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.


👔 RCBC Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ RCBC Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • BPI
  • |
  • Metropolitan Bank and Trust Company
  • |
  • BDO
  • |
  • Heritage Bank of Commerce
  • |
  • Security Bank
  • |
  • Enterprise Bank
  • |
  • Century Bank
  • |
  • Metrobank
  • |
  • eastwestbanker.com
  • |
  • bdo.com.ph
  • |
  • rcbconlinebanking.com
  • |
  • unionbankph.com
  • |
  • Scotiabank
  • |
  • Bank of America
  • |
  • American Express
  • |
  • JACCS
  • |
  • BPI Cards


💼 RCBC Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • RCBC is hiring a Risk Portfolio Analytics Department Head in the Philippines.


🤝 RCBC Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • RCBC collaborates with GCash and DOTr to enable cashless payments via Mastercard and Visa at MRT-3 gates.
  • RCBC partnered with Isuzu Philippines and Security Bank to launch the D-MAX Power Plus Deals, offering low down payments and waived fees from July 15 to September 30, 2025.
  • RCBC joined BDO and BPI in providing a P5 billion loan to First Gen's subsidiary Fresh River Lakes Corp for the Casecnan hydroelectric power plant.


📈 RCBC Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.

  • RCBC issued PHP 12.2 billion of ASEAN Sustainability Bonds on July 17, 2025, its largest bond issuance to date, to support green and social initiatives under its Sustainable Finance Framework.


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