RapiCredit | Competitive Intelligence Profile

RapiCredit is a Colombian fintech company dedicated to financial inclusion and providing access to credit for Colombians and small...


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RapiCredit is a Colombian fintech company dedicated to financial inclusion and providing access to credit for Colombians and small to medium enterprises (mipymes). Established in 2014, it offers online microloans through two main products: RAPIFLEX, which allows clients to borrow between $100,000 and $1,000,000 for up to 30 days, and RAPIPLAZO, which provides loans of $300,000 to $400,000 with fixed payment terms. RapiCredit aims to simplify the loan process, making it quick and secure for its users.

Website
Headquarters
Todo Colombia, Todos los departamentos
Size
201-500 employees
Industry
Financial Services
Specialities
Créditos rápidos, Microcréditos, Prestamos inmediatos, Préstamos Rápidos, Prestamos 1000% online, prestamos, Préstamo

🛍️ RapiCredit Product and Pricing Intelligence →

📅 RapiCredit Event Participations →

⚖️ RapiCredit Regulatory Intelligence →

👔 RapiCredit Management and Leadership Team →

⚔️ RapiCredit Alternatives and Competitors →

💼 RapiCredit Hiring and Layoffs →

🤝 RapiCredit Partnerships, Clients and Vendors →

📈 RapiCredit Financial Performance, Fundraising, M&A →

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🛍️ RapiCredit Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • RapiCredit now offers loans to individuals with negative reports in risk centers, aiming to help them recover their credit history.
  • RapiCredit updated their referral program to include sharing a referral link from the user's profile for earning money.
  • RapiCredit is promoting its installment loan service through their website and Instagram profile link.


📅 RapiCredit Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • On May 3, 2025, Daniel Materon, CEO of RapiCredit, will comment on a presentation about compliance program design at the FILBO 2025 event.
  • Daniel Materón, Founder and CEO of RapiCredit, will speak at the Congreso Alianza In Colombia on April 3-4.
  • On February 26, RapiCredit's VP of Credit Risk, Oscar Calvo, moderated a panel on AI-driven advanced collection methods at Revista Ciclo De Riesgo.

⚖️ RapiCredit Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.


👔 RapiCredit Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ RapiCredit Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • yadinero.co
  • |
  • solventa.co
  • |
  • wadana.co
  • |
  • midatacredito.com
  • |
  • Dineroti
  • |
  • Kredicity
  • |
  • Snapmint
  • |
  • LiquiLoans
  • |
  • Lendi

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💼 RapiCredit Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • RapiCredit's workforce is 59% women, including the leadership team, as shared by CEO Daniel Materón.
  • RapiCredit was launched by Daniel Marterón.


🤝 RapiCredit Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • RapiCredit, led by Founder and CEO Daniel Materón, has implemented AI to reduce legal task times from 50 minutes to 2 minutes, enhancing efficiency and freeing up team members for strategic planning.


📈 RapiCredit Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.

  • RapiCredit has opened a Series A investment round to accelerate its growth and international expansion, offering attractive returns and dividends to investors.
  • RapiCredit successfully backed a bond issuance in the Spanish market with its credit portfolio, marking its first international public market entry with Valorix.


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