Qantas | Competitive Intelligence Profile
Qantas is the flag carrier and largest airline of Australia, known for its comprehensive services including passenger and cargo transport,...
Qantas is the flag carrier and largest airline of Australia, known for its comprehensive services including passenger and cargo transport, with subsidiaries like Jetstar. It operates domestic and international flights, offering amenities such as in-flight entertainment, dining, and checked baggage. The company emphasizes safety, innovation, and customer service, and is a member of the oneworld Alliance.
🛍️ Qantas Product and Pricing Intelligence →
📅 Qantas Event Participations →
⚖️ Qantas Regulatory Intelligence →
👔 Qantas Management and Leadership Team →
⚔️ Qantas Alternatives and Competitors →
💼 Qantas Hiring and Layoffs →
🤝 Qantas Partnerships, Clients and Vendors →
📈 Qantas Financial Performance, Fundraising, M&A →
🛍️ Qantas Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Qantas and Jetstar announced a major trans-Tasman expansion with new direct routes between Australia's east coast and New Zealand, including Brisbane to Wellington using A220 aircraft from next year, as stated by Qantas International CEO Cam Wallace.
- Qantas Domestic CEO Markus Svensson announced that Qantas began taking bookings for its new A321XLR aircraft on September 12, 2025, with the first commercial flights scheduled for September 25 on Sydney-Melbourne and Sydney-Perth routes.
- Qantas launched its first international A220 service between Brisbane and Wellington in February 2026, enhancing trans-Tasman travel with more efficient and comfortable flights.
📅 Qantas Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Qantas is supporting the return of Tropfest, the world's largest short film festival, in Sydney on February 22, 2026.
⚖️ Qantas Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Qantas Group's budget carrier Jetstar received a $2.03 million fine on September 1, 2025, for misleading New Zealand passengers about their rights after flight cancellations or delays.
- A judge ruled that Qantas's apology for firing 1,820 workers was inadequate, resulting in Australia's largest industrial relations fine over COVID-related job cuts.
- An Australian court fined Qantas a record A$90 million on 18 August 2025 for illegally sacking over 1,800 ground workers during the Covid-19 pandemic.
👔 Qantas Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Technology Officer
[email protected] -
Executive Vice President
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Group Chief Financial Officer[email protected]
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CEO Qantas Domestic[email protected]
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CEO QantasLink[email protected]
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Group Chief Executive Officer and Managing Director[email protected]
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CEO
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Chief Executive Officer[email protected]
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Managing Director[email protected]
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Managing Director[email protected]
⚔️ Qantas Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Virgin Australia |
- Fiji Airways |
- Singapore Airlines |
- Cathay Pacific |
- AirAsia |
- Malaysia Airlines |
- Emirates |
- Etihad |
- British Airways |
- Qatar Airways |
- Air India |
- Jetstar |
- Delta Air Lines |
- Japan Airlines |
- ANA |
- Air New Zealand
💼 Qantas Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Courtney Unruh joined Qantas as Vice President of SAF, Americas in the United States, previously holding an unspecified position at an unspecified company.
- Matthew Day left Qantas as Head of Property Development in Australia to join The APP Group as Project Director, QLD Defence Lead.
- Qantas is hiring a Head of Group Human Performance in Australia to enhance safety culture and support ultra-long-haul operations like Project Sunrise.
🤝 Qantas Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
📈 Qantas Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Qantas Group announced a A$1.61 billion profit for the latest financial year, a 28% increase from the previous year, as reported by chief executive Vanessa Hudson on August 29, 2025.
- Qantas reported a strong financial result for FY25 on August 28, 2025, driven by sustained travel demand, record passenger growth, and fleet renewal.
- Qantas announced a 28% rise in FY25 profit and ordered 20 new A321XLR aircraft on August 28, 2025.
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