Qantas | Competitive Intelligence Profile
Qantas is the flag carrier and largest airline of Australia, known for its comprehensive services including passenger and cargo transport,...
Qantas is the flag carrier and largest airline of Australia, known for its comprehensive services including passenger and cargo transport, with subsidiaries like Jetstar. It operates domestic and international flights, offering amenities such as in-flight entertainment, dining, and checked baggage. The company emphasizes safety, innovation, and customer service, and is a member of the oneworld Alliance.
🛍️ Qantas Product and Pricing Intelligence →
📅 Qantas Event Participations →
⚖️ Qantas Regulatory Intelligence →
👔 Qantas Management and Leadership Team →
⚔️ Qantas Alternatives and Competitors →
💼 Qantas Hiring and Layoffs →
🤝 Qantas Partnerships, Clients and Vendors →
📈 Qantas Financial Performance, Fundraising, M&A →
🛍️ Qantas Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Qantas is establishing a new Product Innovation Centre in Adelaide to accelerate the delivery of digital experiences for customers, with Qantas Group Chief Executive Officer Vanessa Hudson stating it will transform customer experiences.
- Qantas celebrated the arrival of its Airbus A321XLR aircraft with family events in Sydney and Brisbane, featuring aircraft tours and partnerships with Surf Life Saving Australia and Assistance Dogs Australia.
- Qantas launched Economy Plus on November 7, 2025, offering extra legroom, priority boarding, and baggage access on domestic and short-haul international flights.
📅 Qantas Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Qantas Airways will attend EVENTS DAY International 2025 in Paris on December 4 to showcase its non-stop Paris to Perth route, the only direct flight between France and Australia.
- Qantas CEO Rachel Yangoyan discussed regional aviation and growth with local business leaders at a City of Coffs Harbour luncheon on October 30.
- Qantas held its 2025 Group Safety Conference in Sydney, gathering over 700 people from Qantas, Jetstar Airways, and the global aviation industry to discuss safety leadership and recognize award winners.
⚖️ Qantas Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Qantas Group's budget carrier Jetstar received a $2.03 million fine on September 1, 2025, for misleading New Zealand passengers about their rights after flight cancellations or delays.
- A judge ruled that Qantas's apology for firing 1,820 workers was inadequate, resulting in Australia's largest industrial relations fine over COVID-related job cuts.
- An Australian court fined Qantas a record A$90 million on 18 August 2025 for illegally sacking over 1,800 ground workers during the Covid-19 pandemic.
👔 Qantas Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Technology Officer
[email protected] -
Executive Vice President
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Group Chief Financial Officer[email protected]
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CEO Qantas Domestic[email protected]
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CEO QantasLink[email protected]
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Group Chief Executive Officer and Managing Director[email protected]
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CEO
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Chief Executive Officer[email protected]
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Managing Director[email protected]
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Managing Director[email protected]
⚔️ Qantas Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Virgin Australia |
- Fiji Airways |
- Singapore Airlines |
- Cathay Pacific |
- AirAsia |
- Malaysia Airlines |
- Emirates |
- Etihad |
- British Airways |
- Qatar Airways |
- Air India |
- Jetstar |
- Delta Air Lines |
- Japan Airlines |
- ANA |
- Air New Zealand
💼 Qantas Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Qantas appointed a new director and launched Economy Plus seating on November 7, 2025.
- Qantas's chief customer and digital officer Catriona Larritt will step down by the end of December, months after the airline faced a major cyber breach.
- Andrew Erzikov joined Qantas as Head of Group Audit in Australia, previously Head of Internal Audit and Assurance at Downer.
🤝 Qantas Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Qantas CEO Cam Wallace announced a new codeshare agreement with Malaysia Airlines on September 18, 2025, enhancing connectivity between Australia and Malaysia.
- Qantas celebrated its partnership with David Jones by hosting a runway show at Sydney Airport on October 16, allowing Frequent Flyers to earn Qantas Points when shopping with David Jones.
📈 Qantas Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Qantas announced an update on dividends/distributions for 17 September 2025.
- Qantas Group announced a A$1.61 billion profit for the latest financial year, a 28% increase from the previous year, as reported by chief executive Vanessa Hudson on August 29, 2025.
- Qantas reported a strong financial result for FY25 on August 28, 2025, driven by sustained travel demand, record passenger growth, and fleet renewal.
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