Qantas | Competitive Intelligence Profile
Qantas is the flag carrier and largest airline of Australia, known for its comprehensive services including passenger and cargo transport,...
Qantas is the flag carrier and largest airline of Australia, known for its comprehensive services including passenger and cargo transport, with subsidiaries like Jetstar. It operates domestic and international flights, offering amenities such as in-flight entertainment, dining, and checked baggage. The company emphasizes safety, innovation, and customer service, and is a member of the oneworld Alliance.
🛍️ Qantas Product and Pricing Intelligence →
📅 Qantas Event Participations →
⚖️ Qantas Regulatory Intelligence →
👔 Qantas Management and Leadership Team →
⚔️ Qantas Alternatives and Competitors →
💼 Qantas Hiring and Layoffs →
🤝 Qantas Partnerships, Clients and Vendors →
📈 Qantas Financial Performance, Fundraising, M&A →
🛍️ Qantas Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Qantas will deploy its new Airbus A350 jets on routes to Singapore and Los Angeles, replacing the A380 superjumbo starting in the early 2030s.
- QantasLink CEO Rachel Yangoyan announced on August 19, 2025 that Qantas will commence flights to Christmas Island and Cocos Islands from November 3, 2025 as part of a government partnership.
- Qantas announced two new routes to Christmas Island and the Cocos (Keeling) Islands from Perth, starting in November 2025.
📅 Qantas Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
⚖️ Qantas Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- The Federal Court fined Qantas $90 million on August 18 for illegally outsourcing jobs during the COVID-19 pandemic, with Justice Michael Lee criticizing the company's aggressive tactics and lack of truthfulness.
- An Australian court fined Qantas a record A$90 million on 18 August 2025 for illegally sacking over 1,800 ground workers during the Covid-19 pandemic.
- A judge ruled that Qantas's apology for firing 1,820 workers was inadequate, resulting in Australia's largest industrial relations fine over COVID-related job cuts.
👔 Qantas Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Technology Officer
[email protected] -
Executive Vice President
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Group Chief Financial Officer[email protected]
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CEO Qantas Domestic[email protected]
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CEO QantasLink[email protected]
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Group Chief Executive Officer and Managing Director[email protected]
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CEO
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Chief Executive Officer[email protected]
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Managing Director[email protected]
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Managing Director[email protected]
⚔️ Qantas Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Virgin Australia |
- Fiji Airways |
- Singapore Airlines |
- Cathay Pacific |
- AirAsia |
- Malaysia Airlines |
- Emirates |
- Etihad |
- British Airways |
- Qatar Airways |
- Air India |
- Jetstar |
- Delta Air Lines |
- Japan Airlines |
- ANA |
- Air New Zealand
💼 Qantas Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Matthew Day left Qantas as Head of Property Development in Australia to join The APP Group as Project Director, QLD Defence Lead.
- Courtney Unruh joined Qantas as Vice President of SAF, Americas in the United States, previously holding an unspecified position at an unspecified company.
- Qantas is hiring a Head of Group Human Performance in Australia to enhance safety culture and support ultra-long-haul operations like Project Sunrise.
🤝 Qantas Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
📈 Qantas Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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