Qantas | Competitive Intelligence Profile
Qantas is the flag carrier and largest airline of Australia, known for its comprehensive services including passenger and cargo transport,...
Qantas is the flag carrier and largest airline of Australia, known for its comprehensive services including passenger and cargo transport, with subsidiaries like Jetstar. It operates domestic and international flights, offering amenities such as in-flight entertainment, dining, and checked baggage. The company emphasizes safety, innovation, and customer service, and is a member of the oneworld Alliance.
🛍️ Qantas Product and Pricing Intelligence →
📅 Qantas Event Participations →
⚖️ Qantas Regulatory Intelligence →
👔 Qantas Management and Leadership Team →
⚔️ Qantas Alternatives and Competitors →
💼 Qantas Hiring and Layoffs →
🤝 Qantas Partnerships, Clients and Vendors →
📈 Qantas Financial Performance, Fundraising, M&A →
🛍️ Qantas Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Qantas' final A380 'Paul McGinness' returned to Sydney on December 4 after nearly six years in storage, following the largest maintenance check in its history and a cabin refresh, and will support daily Sydney to Dallas flights from January 1, 2026.
- Qantas introduces enhanced dining, Aesop amenity kits, premium champagne, and redesigned pyjamas for its A380 First cabin, with Creative Director of Food and Beverage Neil Perry contributing signature dishes, as part of ongoing customer experience investments.
- Qantas introduced a new First class experience on December 2, featuring dishes by Creative Director of Food and Beverage Neil Perry, Aesop amenity kits, and new sleepwear, with full rollout by mid-2026.
📅 Qantas Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Fiona Messent, Chief Sustainability Officer at Qantas, shared the company's sustainable aviation fuel strategy at the Sustainable Aviation Futures APAC Congress in Singapore.
- Qantas held the Inspire Tomorrow Summit for over 200 crew members and leaders from Australia, New Zealand, and the UK to help shape its future amid fleet renewal and Project Sunrise.
- Qantas Airways will attend EVENTS DAY International 2025 in Paris on December 4 to showcase its non-stop Paris to Perth route, the only direct flight between France and Australia.
⚖️ Qantas Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Qantas faces a ransom demand from the hacker group Scattered Lapsus$ Hunters, who threaten to leak stolen personal data unless contacted by October 10.
👔 Qantas Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Technology Officer
[email protected] -
Executive Vice President
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Group Chief Financial Officer[email protected]
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CEO Qantas Domestic[email protected]
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CEO QantasLink[email protected]
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Group Chief Executive Officer and Managing Director[email protected]
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CEO
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Chief Executive Officer[email protected]
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Managing Director[email protected]
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Managing Director[email protected]
⚔️ Qantas Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Virgin Australia |
- Fiji Airways |
- Singapore Airlines |
- Cathay Pacific |
- AirAsia |
- Malaysia Airlines |
- Emirates |
- Etihad |
- British Airways |
- Qatar Airways |
- Air India |
- Jetstar |
- Delta Air Lines |
- Japan Airlines |
- ANA |
- Air New Zealand
💼 Qantas Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Qantas Group CEO Vanessa Hudson announced a major shake-up of the senior leadership team, with Chief Data and Information Officer Andrew Walduck and Executive Manager Inflight Experience David Kondo leaving and potentially hundreds of executive jobs to go before Christmas.
- Qantas CEO Vanessa Hudson announced leadership changes and merged its domestic airline with QantasLink on December 3, 2025.
- Qantas loyalty chief executive Andrew Glance will take responsibility for group customer strategy and insights, becoming Qantas’ chief executive of loyalty and customer, while Qantas domestic chief executive Markus Svensson will lead the merged entity of Qantas domestic and QantasLink, which will retain separate operating certificates.
🤝 Qantas Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Qantas CEO Cam Wallace announced a new codeshare agreement with Malaysia Airlines on September 18, 2025, enhancing connectivity between Australia and Malaysia.
- Qantas posted a job opening on December 3 for a partnership professional to advance its decarbonisation goals in sustainable aviation.
- Qantas celebrated its partnership with David Jones by hosting a runway show at Sydney Airport on October 16, allowing Frequent Flyers to earn Qantas Points when shopping with David Jones.
📈 Qantas Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Qantas announced an update on dividends/distributions for 17 September 2025.
- Qantas softened its first-half revenue forecast for the domestic segment to around 3% growth and previewed its Project Sunrise planes, which are on track to arrive by the end of next year.
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