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RivalSense tracks the most important product launches, fundraising news, partnerships, hiring activities, pricing changes, tech news, vendors, corporate filings, media mentions, and other developments of companies you're following 💡

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Purple

🌎 purple.com

Purple is a comfort innovation brand known for its unique Purple Grid™ technology in mattresses and other comfort products. Founded by engineer brothers Tony and Terry Pearce, the company aims to improve lives through better sleep and comfort solutions. With a focus on customer satisfaction, Purple offers a range of products including mattresses, pillows, seat cushions, and adjustable bases, all designed to provide optimal comfort and support. The brand has gained recognition for its innovative approach to sleep technology and has a strong online presence.

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Purple - Latest News and Updates

• Purple is expanding its partnership with Mattress Firm to offer its products in every retail location nationwide.
• Purple announced a significant expansion of its commercial relationship with Somnigroup, increasing its presence in Mattress Firm stores and securing strategic supply support from Tempur Sherwood.
• Purple's Dream Lab participated in the Great Utah ShakeOut earthquake drill and a creative shoe customization activity to enhance safety and innovation.

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