Purple | News, Hiring, Layoffs, Competitors, CEO, Fundraising Insights

Purple is a comfort innovation brand known for its unique Purple Grid™ technology in mattresses and other comfort products. Founded...


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Purple is a comfort innovation brand known for its unique Purple Grid™ technology in mattresses and other comfort products. Founded by engineer brothers Tony and Terry Pearce, the company aims to improve lives through better sleep and comfort solutions. With a focus on customer satisfaction, Purple offers a range of products including mattresses, pillows, seat cushions, and adjustable bases, all designed to provide optimal comfort and support. The brand has gained recognition for its innovative approach to sleep technology and has a strong online presence.

Website
Headquarters
Lehi, Utah
Size
1001-5000 employees
Industry
Retail
Specialities
Comfort Products, Seat Cushions, Mattresses, Sleep, Comfort, Pillows, Sheets, Home, Startup, Mattress, Platform Beds, Adjustable Beds, Bedding, Ecommerce, Decor, Video, Sleep, Comfort Technology, Feel Better

🛍️ Purple Product and Pricing News →

👔 Purple CEO, Management and Leadership Team →

⚔️ Purple Alternatives and Competitors →

💼 Purple Hiring and Layoffs →

🤖 Purple Developer, Integration and Automation News →

📈 Purple Financials, Fundraising and Valuation News →

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🛍️ Purple Product and Pricing News

  • Purple is involved in a legal case against Photon Interactive UK Limited, presided over by Judge Todd M. Hughes, with the case number 22-601.
  • A U.S. Federal District Court dismissed Purple's fraudulent inducement claim against Photon Interactive UK Limited due to an antireliance provision and non-actionable puffery.
  • Purple has joined the GigaCloud Marketplace to expand its market presence, according to Mason Stephens, Vice President, Head of Wholesale at Purple.
  • Purple has launched new marketing campaigns and products, including a patented comfort grid design and an expanded pillow selection, to enhance customer experience and boost sales.
  • American Serleep Inc. filed a lawsuit against Purple Innovation Inc. on January 13, 2025, in a U.S. District Court in South Carolina over a trademark dispute regarding the use of the color purple.

  • Purple is unveiling its new Rejuvenate Collection featuring an innovative use of the GelFlex® Grid at the Las Vegas Market.
  • Purple launched the Renew Mattress Box for King and Queens at Costco, led by Director of Packaging and Merchandise Solutions Garrick Dean.
  • Purple has discontinued its Hybrid and Premier mattresses, but they are still available from other retailers.

👔 Purple CEO, Management and Leadership Team


⚔️ Purple Alternatives and Competitors

  • Saatva
  • |
  • Leesa Sleep
  • |
  • Casper
  • |
  • Nectar
  • |
  • Bear
  • |
  • GhostBed
  • |
  • WinkBeds
  • |
  • Mlily
  • |
  • Puffy
  • |
  • Helix
  • |
  • Brooklinen

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💼 Purple Hiring and Layoffs

  • Matthew Meads has left Purple as Senior Director of Analytics in the United States to join hims & hers as Director of Operations Analytics.
  • Purple is currently hiring an Executive Assistant (On-Site) in the United States.
  • Stephanie Range has left Purple as Showroom Manager in the United States to join Lovesac as Showroom Manager.
  • Purple is hiring a Showroom Manager for their Twelve Oaks Mall location in Novi, MI.
  • Maizy Greenwald has joined Purple as Sr. Manager, Paid Social in the United States, previously serving as Sr. Manager, Acquisition at Solawave.

  • Purple is hiring a DevOps Engineer Lead to manage teams and implement infrastructure and deployment pipelines with a salary range of $123,200 - $144,900.
  • Kourtney Hernandez, Purple's Employee Engagement Specialist, shares insights on enhancing company events by using feedback, creative thinking, and leadership support.
  • Purple is currently hiring a Software Testing and Quality Engineer II (Remote) in the United States.

🤖 Purple Developer, Integration and Automation News

  • Purple has launched Club Purple, a new recognition and engagement platform in partnership with WorkTango Inc., allowing employees to earn and redeem points for various achievements.
  • Karina Holt, Senior Manager of People Operations at Purple, reduced turnaround times for criminal and MVR checks to under 24 hours and achieved a 50% faster processing time for drug testing by using Checkr.


📈 Purple Financials, Fundraising and Valuation News

  • Purple CEO Rob DeMartini expressed concerns about being disadvantaged by Tempur Sealy's proposed acquisition of Mattress Firm, which accounts for nearly a third of Purple's wholesale doors, and announced a revised 2024 revenue outlook of $486-$488 million.
  • Purple revised down its annual revenue guidance due to a challenging macro environment, according to CEO Rob DeMartini.
  • Purple expects 2024 full-year net revenue between $486 and $488 million and adjusted EBITDA between $(23) and $(21) million, with positive cash flow and adjusted EBITDA in the fourth quarter.
  • Purple revised its 2024 revenue forecast to $486-$488 million and expects positive cash flow and adjusted EBITDA in the fourth quarter.
  • Purple's King of Prussia showroom achieved significant sales, conversion, and average mattress order value increases in 2024.

  • Hunter D., a showroom manager at Purple, reported that his team achieved the highest sales for the Black Friday Cyber Monday weekend, tripling last year's performance.

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