Purple | News, Hiring, Layoffs, Competitors, CEO, Fundraising Insights

Purple is a comfort innovation brand known for its unique Purple Grid™ technology in mattresses and other comfort products. Founded by engineer brothers Tony and Terry Pearce, the company aims to improve lives through better sleep and comfort solutions. With a focus on customer satisfaction, Purple offers a range of products including mattresses, pillows, seat cushions, and adjustable bases, all designed to provide optimal comfort and support. The brand has gained recognition for its innovative approach to sleep technology and has a strong online presence.

🛍️ Purple Product and Pricing News

• Purple is launching the new Rejuvenate Mattress Collection on April 28.
• Purple has integrated Intellibed's technology to enhance their mattresses, now available at My Mattress.
• Purple has launched its products at Costco Wholesale after a year-long effort by its Wholesale leadership team.
• Purple has launched a new line of Premium Grid Pillows, including the Harmony, DreamLayer, and Freeform models, each priced at $199 and featuring a gel grid overlay with different internal cores for varied comfort.
• A U.S. Federal District Court dismissed Purple's fraudulent inducement claim against Photon Interactive UK Limited due to an antireliance provision and non-actionable puffery.

• Purple is involved in a legal case against Photon Interactive UK Limited, presided over by Judge Todd M. Hughes, with the case number 22-601.
• Purple has joined the GigaCloud Marketplace to expand its market presence, according to Mason Stephens, Vice President, Head of Wholesale at Purple.
• Purple has launched new marketing campaigns and products, including a patented comfort grid design and an expanded pillow selection, to enhance customer experience and boost sales.

👔 Purple CEO, Management and Leadership Team

• Roger Sewell

  
  Director of ERP
  [email protected]

• Tyler Relf

  
  Sr. Director of Software Delivery
  [email protected]

• Billy Montgomery

  
  Director of Production
  [email protected]

• Kara Wight Burton

  
  Director of Learning and Development
  [email protected]

• Nancie Kawale

  
  Founder and executive director of Purple Inc. Dedicated and committed to growing and expanding businesses, extensive knowledge of business negotiation practices, economics and enquiries.
  [email protected]

• Jeff Hutchings

  
  Chief Innovation Officer
  [email protected]

• Jack Roddy

  
  Chief People Officer
  [email protected]

• Rylee Tervort

  
  Vice President of People
  [email protected]

• Nick Waters

  
  Vice President and General Manager of Operations
  [email protected]

• Mark Brown

  
  Vice President of Human Resources
  [email protected]

• oumarou Ismaila

  
  Founder & CEO Purple And Co
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• Brad Furry

  
  CIO / CTO
  [email protected]

• Eric Haynor

  
  COO
  [email protected]

⚔️ Purple Alternatives and Competitors

• Saatva
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• Leesa Sleep
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• Casper
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• Nectar
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• Bear
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• GhostBed
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• WinkBeds
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• Mlily
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• Puffy
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• Helix
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• Brooklinen

💼 Purple Hiring and Layoffs

• Roger Sewell has left Purple as Director of ERP in the United States to join Clean Simple Eats as Director of EDI.
• Purple is hiring a manager for their Easton Town Center Showroom to oversee daily operations and manage retail associates.
• Purple is currently hiring for the position of Sales Enablement & Training Specialist, Inside Sales & Customer Care in the United States.
• Gretchen Dausch has joined Purple as a Senior Art Director in the United States, previously holding a position in the Greater Chicago Area.
• Purple is hiring a Part Time Sales Lead for their Tampa showroom, as announced by Melissa Massengale, the Showroom Manager.

• Purple is hiring for a Plant Accounting Manager at their McDonough Manufacturing Facility and a Corporate Counsel in Lehi, Utah.
• Purple is currently hiring a Plant Accounting Manager in the United States.
• Purple's CEO Robert DeMartini and CIO Jeff Hutchings emphasize the company's focus on innovation and pushing boundaries beyond mattresses.

🤖 Purple Developer, Integration and Automation News

• Purple has partnered with Brandgenuity to launch a global licensing program to expand its brand into new product categories focused on comfort, support, wellness, and sleep.
• Purple is collaborating with Starbucks to offer free coffee at their Leawood, KS location from now through March 9th.
• Purple has launched Club Purple, a new recognition and engagement platform in partnership with WorkTango Inc., allowing employees to earn and redeem points for various achievements.
• Karina Holt, Senior Manager of People Operations at Purple, reduced turnaround times for criminal and MVR checks to under 24 hours and achieved a 50% faster processing time for drug testing by using Checkr.

📈 Purple Financials, Fundraising and Valuation News

• Purple's board is reviewing strategic alternatives, including a potential sale or merger, following expressions of interest, as reported on March 17, 2025.

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