Purple | News, Hiring, Layoffs, Competitors, CEO, Fundraising Insights

Purple is a comfort innovation brand known for its unique Purple Grid™ technology in mattresses and other comfort products. Founded...


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Purple is a comfort innovation brand known for its unique Purple Grid™ technology in mattresses and other comfort products. Founded by engineer brothers Tony and Terry Pearce, the company aims to improve lives through better sleep and comfort solutions. With a focus on customer satisfaction, Purple offers a range of products including mattresses, pillows, seat cushions, and adjustable bases, all designed to provide optimal comfort and support. The brand has gained recognition for its innovative approach to sleep technology and has a strong online presence.

Website
Headquarters
Lehi, Utah
Size
1001-5000 employees
Industry
Retail
Specialities
Comfort Products, Seat Cushions, Mattresses, Sleep, Comfort, Pillows, Sheets, Home, Startup, Mattress, Platform Beds, Adjustable Beds, Bedding, Ecommerce, Decor, Video, Sleep, Comfort Technology, Feel Better

🛍️ Purple Product and Pricing News →

👔 Purple CEO, Management and Leadership Team →

⚔️ Purple Alternatives and Competitors →

💼 Purple Hiring and Layoffs →

🤖 Purple Developer, Integration and Automation News →

📈 Purple Financials, Fundraising and Valuation News →

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🛍️ Purple Product and Pricing News

  • Purple launched the Renew Mattress Box for King and Queens at Costco, led by Director of Packaging and Merchandise Solutions Garrick Dean.
  • Purple launched two new affordable bed frame options, the Purple Adjustable Base and the Purple Metal Platform, last month.
  • Purple has launched a Black Friday sale offering 60 months of zero percent interest on purchases made in their showrooms.
  • Purple is promoting its new Therabody merchandise in showrooms during the holiday season.
  • Purple has discontinued its Hybrid and Premier mattresses, but they are still available from other retailers.

  • Purple will showcase over 25 mattress sets at the Saints Peter and Paul Mattress Sale this Saturday.
  • Purple is hosting Santa Saturday events in Leawood, KS on December 9 and 16, featuring free pictures with Santa and face painting.
  • Purple is offering a $300 discount on the Rejuvenate Mattress, which features quilted luxury, zoned support, and cooling comfort, until Monday.

👔 Purple CEO, Management and Leadership Team


⚔️ Purple Alternatives and Competitors

  • Saatva
  • |
  • Leesa Sleep
  • |
  • Casper
  • |
  • Nectar
  • |
  • Bear
  • |
  • GhostBed
  • |
  • WinkBeds
  • |
  • Mlily
  • |
  • Puffy
  • |
  • Helix
  • |
  • Brooklinen

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💼 Purple Hiring and Layoffs

  • Matthew Meads has left Purple as Senior Director of Analytics in the United States to join hims & hers as Director of Operations Analytics.
  • Ken Golightly has left Purple as the Director of Inventory and Cost Accounting to join USANA Health Sciences as the Sr. Cost Accounting Manager in the United States.
  • Purple is currently hiring for the position of Sr. Director of Analytics in the United States.
  • Mark Miller has left Purple as a Senior Mechanical Engineer in the United States to join Asahi Refining as a Project Engineer.
  • Purple is currently hiring a Software Testing and Quality Engineer II (Remote) in the United States.

  • Purple is hiring a Process Engineer III in McDonough, GA, offering a salary range of $89,300 - $105,000.
  • Grace Chan has joined Purple as a Sr. Operations Analyst in the United States, previously working as a Data Scientist at Nu Skin.
  • Luke Stephens has left Purple as Sales and Events Manager in the United States to join Public Surplus as Webcat Sales Operations Manager.

🤖 Purple Developer, Integration and Automation News

  • Tempur Sealy has signed third-party vendor agreements with Purple for mattress brands.
  • Purple's holiday window displays, crafted with Rainier Industries and BRIXEN & SONS, Inc., showcase exceptional creativity and teamwork.


📈 Purple Financials, Fundraising and Valuation News

  • Purple CEO Rob DeMartini expressed concerns about being disadvantaged by Tempur Sealy's proposed acquisition of Mattress Firm, which accounts for nearly a third of Purple's wholesale doors, and announced a revised 2024 revenue outlook of $486-$488 million.
  • Purple revised down its annual revenue guidance due to a challenging macro environment, according to CEO Rob DeMartini.
  • Purple expects 2024 full-year net revenue between $486 and $488 million and adjusted EBITDA between $(23) and $(21) million, with positive cash flow and adjusted EBITDA in the fourth quarter.
  • Purple revised its 2024 revenue forecast to $486-$488 million and expects positive cash flow and adjusted EBITDA in the fourth quarter.
  • Purple's King of Prussia showroom achieved significant sales, conversion, and average mattress order value increases in 2024.

  • Hunter D., a showroom manager at Purple, reported that his team achieved the highest sales for the Black Friday Cyber Monday weekend, tripling last year's performance.
  • Purple reported a 15.3% drop in third-quarter revenues to $118.6 million and a net loss of $39.2 million, while CEO Rob DeMartini announced ongoing restructuring efforts to improve future profitability.

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