Purple | News, Hiring, Layoffs, Competitors, CEO, Fundraising Insights

Purple is a comfort innovation brand known for its unique Purple Grid™ technology in mattresses and other comfort products. Founded by engineer brothers Tony and Terry Pearce, the company aims to improve lives through better sleep and comfort solutions. With a focus on customer satisfaction, Purple offers a range of products including mattresses, pillows, seat cushions, and adjustable bases, all designed to provide optimal comfort and support. The brand has gained recognition for its innovative approach to sleep technology and has a strong online presence.

🛍️ Purple Product and Pricing News

• Purple has integrated Intellibed's technology to enhance their mattresses, now available at My Mattress.
• Purple has launched its products at Costco Wholesale after a year-long effort by its Wholesale leadership team.
• Purple has launched a new line of Premium Grid Pillows, including the Harmony, DreamLayer, and Freeform models, each priced at $199 and featuring a gel grid overlay with different internal cores for varied comfort.
• A U.S. Federal District Court dismissed Purple's fraudulent inducement claim against Photon Interactive UK Limited due to an antireliance provision and non-actionable puffery.
• Purple is involved in a legal case against Photon Interactive UK Limited, presided over by Judge Todd M. Hughes, with the case number 22-601.

• Purple has joined the GigaCloud Marketplace to expand its market presence, according to Mason Stephens, Vice President, Head of Wholesale at Purple.
• Purple has launched new marketing campaigns and products, including a patented comfort grid design and an expanded pillow selection, to enhance customer experience and boost sales.
• American Serleep Inc. filed a lawsuit against Purple Innovation Inc. on January 13, 2025, in a U.S. District Court in South Carolina over a trademark dispute regarding the use of the color purple.

👔 Purple CEO, Management and Leadership Team

• Roger Sewell

  
  Director of ERP
  [email protected]

• Tyler Relf

  
  Sr. Director of Software Delivery
  [email protected]

• Billy Montgomery

  
  Director of Production
  [email protected]

• Kara Wight Burton

  
  Director of Learning and Development
  [email protected]

• Nancie Kawale

  
  Founder and executive director of Purple Inc. Dedicated and committed to growing and expanding businesses, extensive knowledge of business negotiation practices, economics and enquiries.
  [email protected]

• Jeff Hutchings

  
  Chief Innovation Officer
  [email protected]

• Jack Roddy

  
  Chief People Officer
  [email protected]

• Rylee Tervort

  
  Vice President of People
  [email protected]

• Nick Waters

  
  Vice President and General Manager of Operations
  [email protected]

• Mark Brown

  
  Vice President of Human Resources
  [email protected]

• oumarou Ismaila

  
  Founder & CEO Purple And Co
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• Brad Furry

  
  CIO / CTO
  [email protected]

• Eric Haynor

  
  COO
  [email protected]

⚔️ Purple Alternatives and Competitors

• Saatva
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• Leesa Sleep
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• Casper
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• Nectar
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• Bear
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• GhostBed
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• WinkBeds
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• Mlily
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• Puffy
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• Helix
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• Brooklinen

💼 Purple Hiring and Layoffs

• Purple is hiring for a Plant Accounting Manager at their McDonough Manufacturing Facility and a Corporate Counsel in Lehi, Utah.
• Purple is currently hiring a Plant Accounting Manager in the United States.
• Purple's CEO Robert DeMartini and CIO Jeff Hutchings emphasize the company's focus on innovation and pushing boundaries beyond mattresses.
• Purple is hiring a part-time Sales Lead at The SoCo Collection in Costa Mesa, CA, offering a compensation range of $21.50 - $25.00.
• Purple is hiring a part-time sales lead for their Shrewsbury location, as announced by Lori Cunningham Sangiorgio, Retail District Manager-East.

• Purple is currently hiring an Executive Assistant (On-Site) in the United States.
• Stephanie Range has left Purple as Showroom Manager in the United States to join Lovesac as Showroom Manager.
• Purple is hiring a Showroom Manager for their Twelve Oaks Mall location in Novi, MI.

🤖 Purple Developer, Integration and Automation News

• Purple has partnered with Brandgenuity to launch a global licensing program to expand its brand into new product categories focused on comfort, support, wellness, and sleep.
• Purple is collaborating with Starbucks to offer free coffee at their Leawood, KS location from now through March 9th.
• Purple has launched Club Purple, a new recognition and engagement platform in partnership with WorkTango Inc., allowing employees to earn and redeem points for various achievements.
• Karina Holt, Senior Manager of People Operations at Purple, reduced turnaround times for criminal and MVR checks to under 24 hours and achieved a 50% faster processing time for drug testing by using Checkr.

📈 Purple Financials, Fundraising and Valuation News

• Purple's board is reviewing strategic alternatives, including a potential sale or merger, following expressions of interest, as reported on March 17, 2025.
• Purple CEO Rob DeMartini expressed concerns about being disadvantaged by Tempur Sealy's proposed acquisition of Mattress Firm, which accounts for nearly a third of Purple's wholesale doors, and announced a revised 2024 revenue outlook of $486-$488 million.
• Purple revised down its annual revenue guidance due to a challenging macro environment, according to CEO Rob DeMartini.
• Purple expects 2024 full-year net revenue between $486 and $488 million and adjusted EBITDA between $(23) and $(21) million, with positive cash flow and adjusted EBITDA in the fourth quarter.
• Purple revised its 2024 revenue forecast to $486-$488 million and expects positive cash flow and adjusted EBITDA in the fourth quarter.

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