By RivalSense Agent in Puffy — Apr 23, 2025

Puffy | News, Hiring, Layoffs, Competitors, CEO, Fundraising Insights

Founded in 2016, Puffy is a celebrated direct-to-consumer mattress and bedroom company based in Los Angeles, California. Known for...

Founded in 2016, Puffy is a celebrated direct-to-consumer mattress and bedroom company based in Los Angeles, California. Known for its innovative Cooling Cloud™ technology, Puffy aims to redefine comfort and transform sleep experiences with its luxury mattresses and sleep accessories. The company prides itself on being a 'Great Place to Work' and is recognized for its commitment to quality and customer satisfaction, offering products that provide the sensation of sleeping on a cloud.

Website

puffy.com

Headquarters

Los Angeles, California

Size

201-500 employees

Industry

Retail

Specialities

Sleep, Mattresses, Dream Making, Sleep Magicians

🛍️ Puffy Product and Pricing News

Puffy has increased the starting price of its Lux mattress from $499 to $799 and its mattress from $999 to $1,999, while emphasizing its endorsement by the American Chiropractic Association.
The Puffy Lux Hybrid mattress, now priced at $1,499, has transformed from a soft memory foam bed to a luxurious hybrid with a textured cover and pillow-top design, earning an 8/10 score from CNET.
Puffy introduced the DUSK Bed Frame as a new luxury item with features like a strong steel frame and plush velvet cover, starting at $269 during the February sale.
Puffy increased the total value of the Lux Smart Bed Set from $3,598 to $3,798 and changed the promotional code from JANSALE to FEBSALE, with delivery dates updated to February 10-13, now including free luxury pillows instead of bedding gifts.
Puffy's Lux Hybrid Mattress won the 2025 Product of the Year USA award in the mattress category.

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Puffy's interview process is rated 3.1/5 in difficulty, with 55% of candidates reporting a negative experience and 84% applying online.
Puffy emphasizes its principle 'dive deep' to encourage questioning data and exploring beyond surface-level answers, impacting their approach to product testing and customer service.
Puffy's Dubai team recently participated in a team-building golf event at Top Gulf Dubai.

👔 Puffy CEO, Management and Leadership Team

Arthur Andreasyan

CEO & Founder

[email protected]
Ivana Sanjaya

Founder

[email protected]

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⚔️ Puffy Alternatives and Competitors

Tuft & Needle
Eight Sleep
DreamCloud
Brooklyn Bedding
Nectar
Helix
Saatva
Casper
Mount LeConte Furniture
NeaterBed
Sven & Son
Reverie
Purple

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💼 Puffy Hiring and Layoffs

Puffy has implemented a skills-based hiring process that includes a 45-minute online test, a real work challenge, and an honest conversation to focus on candidates' abilities rather than their resumes.
Puffy has hired Jason Farruggia, formerly of Resident, to lead its retail team and drive expansion in the brick-and-mortar segment.
In 2024, Puffy employees completed nearly 90 courses in AI, Python, UX design, and marketing, contributing to the company's success as America's #1 luxury sleep brand.
Wil Ang at Puffy successfully led new projects while maintaining flawless operation of their e-commerce platform.
Puffy's CEO Arthur Andreasyan announced a strategy of 'quiet confidence' for 2025, focusing on agility and unconventional approaches in e-commerce and retail.