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RivalSense tracks the most important product launches, fundraising news, partnerships, hiring activities, pricing changes, tech news, vendors, corporate filings, media mentions, and other developments of companies you're following 💡

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Prescient AI

🌎 prescientai.com

Prescient AI is an advanced marketing mix modeling (MMM) solution that leverages AI to provide omni-channel brands with cross-channel revenue attribution and budget optimization. The company focuses on empowering marketers with actionable insights and confidence in their media measurement, all while avoiding traditional data restrictions like pixels and cookies. Based in Miami, Florida, Prescient AI combines unique brand data with machine learning expertise to optimize marketing spend and drive profitability.

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Prescient AI - Latest News and Updates

• Prescient AI will discuss using AI-powered MMM to eliminate last-click bias and forecast advertising profitability at #ARFSequentMAA on November 13.
• Prescient AI is hosting an exclusive Platinum wine tasting event at HALL in Napa on November 12.
• Jones Road Beauty doubled their Linear TV spend with Prescient AI, achieving a 1:1 lift in channel revenue and a 7% total lift in paid media ROAS.

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