PMG | Competitive Intelligence Profile

PMG is a global independent digital advertising and marketing services company that specializes in strategy, creative, media, and...


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PMG is a global independent digital advertising and marketing services company that specializes in strategy, creative, media, and insights to deliver innovative digital marketing solutions. Known for its proprietary marketing operating system, Alli, PMG works with iconic brands across various industries, offering services like digital marketing, SEO, paid search, and more. With a presence in multiple countries and a team of 900 employees, PMG has received numerous industry recognitions and awards for its work and workplace culture.

Website
Headquarters
Dallas, Texas
Size
501-1000 employees
Industry
Advertising Services
Specialities
Digital Marketing, SEO, Paid Search, Advertising, Media Planning, Media Buying, Brand Media, Content Marketing, Influencer Marketing, Social Media, Brand Strategy, Creative Design & Development, Ecommerce Consulting, Mobile Development, Local Optimization, Technology, Data Analytics

🛍️ PMG Product and Pricing Intelligence →

📅 PMG Event Participations →

⚖️ PMG Regulatory Intelligence →

👔 PMG Management and Leadership Team →

⚔️ PMG Alternatives and Competitors →

💼 PMG Hiring and Layoffs →

🤝 PMG Partnerships, Clients and Vendors →

📈 PMG Financial Performance, Fundraising, M&A →


🛍️ PMG Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • PMG's Head of Product Crissi Cupak discussed integrating Truthset's data validation into Alli Marketplace to improve audience targeting in digital advertising.
  • PMG's Head of Integrated Media, EMEA Jack Chape discussed using AI for personalisation at scale on The Drum podcast, focusing on automating tasks, scaling advertising, and shaping future shopping interfaces.
  • PMG released its Mid-Year 2025 Europe Outlook report on August 2, analyzing retail resilience, AI use, retail media growth, and consumer sentiment in Europe.


📅 PMG Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • PMG's Chris Alvares, VP AI & Technology, and Christopher Davis, AI & Software Engineering Senior Principal, will speak at the aiVOLUTION: AI at Scale event on August 7 in Dallas.
  • PMG hosts aiVOLUTION on August 7 featuring leaders from Meta, Salesforce, Snowflake, and symplr discussing AI implementation.
  • PMG hosts aiVOLUTION event in Dallas on August 7 featuring insights from Meta, Koddi, Snowflake, and TrueFoundry on scaling AI from prototype to production.

⚖️ PMG Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.


👔 PMG Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ PMG Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • Bizagi
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  • Appian Platform
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  • IBM Business Automation Workflow
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  • Nintex Automation On-Prem
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  • BP Logix Process Director
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  • AgilePoint
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  • KlientBoost
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  • INFUSE
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  • SmartSites
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  • Exponential Interactive
  • |
  • Energize
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  • Cave Social
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  • Hall & Partners
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  • IntelliJ IDEA
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  • CBO
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  • PHPRunner
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  • Unity
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  • Uizard
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  • Webix
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  • Docker
  • |
  • Xojo
  • |
  • Appian
  • |
  • Flutter
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  • SAP Signavio
  • |
  • Tradify
  • |
  • PrincetonOne
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  • Hyur Staffing Services
  • |
  • 360i
  • |
  • Moxie
  • |
  • MRY Agency
  • |
  • Situation


💼 PMG Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Leah Meranus joins PMG as SVP of Customer Success to deepen customer partnerships and accelerate impact.
  • PMG is hiring a Solutions Engineering Manager in the United States.


🤝 PMG Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • PMG became a founding agency partner of FANHub through a deal with Genius Sports, boosting Genius Sports' stock by over 11% on July 30.
  • PMG joins Genius Sports as a founding FANHub partner to help marketers reach fans with next-gen tools and real-time activation.
  • PMG uses OpenVPN to enable secure remote work from any device, as shared by Ben Alexander, Vice President of Product at PMG, on July 28, 2025.


📈 PMG Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.


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