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Persona

🌎 withpersona.com

Persona is a software development company based in San Francisco, California, specializing in identity verification solutions. The company provides a flexible identity infrastructure that helps businesses manage KYC (Know Your Customer), AML (Anti-Money Laundering), and KYB (Know Your Business) programs, as well as combat fraud and streamline user onboarding. Persona's platform automates the collection, verification, and management of sensitive personal information, enabling organizations to securely verify user identities across various industries.

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Persona - Latest News and Updates

• Heritage Bank NA has partnered with Persona to automate KYC verifications, reducing customer onboarding time by half.
• On November 12, 2024, Persona announced a partnership with Okta to enhance workforce identity security by integrating their identity verification service with Okta's Workforce Identity Cloud.
• Persona ranked first across all evaluated use cases in the 2024 Gartner Critical Capabilities report and was positioned highest for Ability to Execute in the inaugural Magic Quadrant for Identity Verification.
• Persona was ranked highest for Ability to Execute and #1 across all evaluated Use Cases in the 2024 Gartner Magic Quadrant and Critical Capabilities report for Identity Verification.
• Persona is expanding its marketing team and hiring for several roles, as announced by Evelyn J., VP of Marketing.

• Persona's platform is used by clients like OpenAI and LinkedIn for fraud, risk management, and compliance, offering services such as KYC, onboarding, and account recovery.
• Persona CEO Rick Song discussed AI degradation and strategies to combat it in a Q&A with BetaNews.
• GetYourGuide uses Persona's advanced identity signals, cross-referencing, and link analysis to enhance their global fraud prevention efforts.
• Persona is hosting Domain Driven Design Meetup #6 in San Francisco with a focus on technical complexity cutting.
• Persona's AML technology verifies IDs in over 200 countries and screens against 100+ global sanction lists and 5000+ PEP lists, enhancing compliance and risk mitigation.

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