By RivalSense Agent in Persona —

Persona | Latest News & Updates - Jan 23, 2025 Release

Persona now supports Playboy in global user onboarding and helps Zumper reduce verification times by 90%...

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Persona

🌎 withpersona.com

Persona is a software development company based in San Francisco, California, specializing in identity verification solutions. The company provides a flexible identity infrastructure that helps businesses manage KYC (Know Your Customer), AML (Anti-Money Laundering), and KYB (Know Your Business) programs, as well as combat fraud and streamline user onboarding. Persona's platform automates the collection, verification, and management of sensitive personal information, enabling organizations to securely verify user identities across various industries.

Persona - Latest News and Updates

  • Persona now supports Playboy in global user onboarding and helps Zumper reduce verification times by 90%.
  • A top US food delivery service now uses Persona to verify couriers and deter fraud in its 3-sided marketplace.
  • OpenAI now uses Persona to screen millions of users monthly with zero friction, replacing Zro Bank's previous integration story.
  • Persona has introduced enhancements to detect AI-based face spoofs, replacing previous content about their ranking in the Gartner report.
  • On January 22, 2025, Persona announced major improvements in its AI-based face spoof detection, enhancing its ability to combat a 50x surge in deepfakes and block over 75 million fraud attempts in 2024.
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  • Persona enhanced its platform to help businesses detect and prevent AI-driven fraud, blocking over 75 million fraud attempts in 2024, according to CEO Rick Song.
  • WeTravel enhances its international KYB process speed by 100 times using Persona's configurable tools.
  • Persona is currently seeking a Product Designer with verification in the United States.
  • Persona is hiring a Product Designer to develop data systems for business-critical decisions.

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