---

Brought to you by RivalSense - an AI tool for monitoring any company.

RivalSense tracks the most important product launches, fundraising news, partnerships, hiring activities, pricing changes, tech news, vendors, corporate filings, media mentions, and other developments of companies you're following 💡

---

Persona

🌎 withpersona.com

Persona is a software development company based in San Francisco, California, specializing in identity verification solutions. The company provides a flexible identity infrastructure that helps businesses manage KYC (Know Your Customer), AML (Anti-Money Laundering), and KYB (Know Your Business) programs, as well as combat fraud and streamline user onboarding. Persona's platform automates the collection, verification, and management of sensitive personal information, enabling organizations to securely verify user identities across various industries.

---

Persona - Latest News and Updates

• Persona now supports Instacart in onboarding and reverifying shoppers, OpenAI in screening millions of users monthly, and Outdoorsy in identity verification for a P2P marketplace.
• Twilio, Rently, and Zumper have replaced OpenAI, Instacart, and Playboy as highlighted users of Persona's services, indicating a shift in Persona's customer focus.
• Empower and Playboy have adopted Persona's solutions for automated account recovery and global user onboarding, respectively.
• A top crypto exchange doubled conversions while complying with international KYC/AML regulations using Persona.
• Persona made the Forbes Fintech 50 list for 2025 after catching 75 million AI-based fraud attempts in 2024 and partnering with Okta.

• Persona is hiring an Associate Creative Director to join their brand studio, as announced by Mike Hu, Design at Persona, on February 20, 2025.
• Persona is currently hiring for the position of Associate Creative Director in the United States.
• Jeff Sakasegawa, Persona's Trust and Safety Architect, shared insights on fraud control, emphasizing the importance of tailored fraud prevention strategies to combat the rising global cost of identity fraud, expected to exceed $50 billion in 2025.
• Charlie Sellers from Persona announced their participation in MRC to discuss fraud prevention and risk mitigation strategies.

---

Sign up to receive regular updates

If you liked the insights, consider following your own companies of interest. Receive weekly insights directly to your inbox using RivalSense.