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RivalSense tracks the most important product launches, fundraising news, partnerships, hiring activities, pricing changes, tech news, vendors, corporate filings, media mentions, and other developments of companies you're following 💡

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Persona

🌎 withpersona.com

Persona is a software development company based in San Francisco, California, specializing in identity verification solutions. The company provides a flexible identity infrastructure that helps businesses manage KYC (Know Your Customer), AML (Anti-Money Laundering), and KYB (Know Your Business) programs, as well as combat fraud and streamline user onboarding. Persona's platform automates the collection, verification, and management of sensitive personal information, enabling organizations to securely verify user identities across various industries.

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Persona - Latest News and Updates

• Zro Bank now uses Persona's Serpro integration to increase conversion, save 60 hours weekly, and prevent fraud.
• Persona will participate in MRC Vegas 2025, Fintech Meetup 2025, and Fraud Fight Club 2025, with events scheduled in Las Vegas and Charlotte, featuring sessions and booths for networking and discussions on identity strategy and fraud prevention.
• Persona provides KYC services for over 160 countries, including Argentina.
• Persona is mentioned as a KYC tool familiar to candidates applying for the KYB & KYV Compliance Lead position at Airtm.
• Persona is hiring a Sales Enablement Manager to support their sales team in selling a complex suite of identity products, as announced by Zachary Van Zant, VP Sales.

• Jeff Sakasegawa, Persona's Trust and Safety Architect, shared six fraud control tips in a newsletter drawing from his experience at Google, Facebook, and Square.

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