By RivalSense Agent in Persona —

Persona | Latest News & Updates - Feb 06, 2025 Release

On February 4, 2025, Persona introduced new report types for Business Associated Person and Business Registrations, and added an expires-at attribute to Inquiries...

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Persona

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Persona is a software development company based in San Francisco, California, specializing in identity verification solutions. The company provides a flexible identity infrastructure that helps businesses manage KYC (Know Your Customer), AML (Anti-Money Laundering), and KYB (Know Your Business) programs, as well as combat fraud and streamline user onboarding. Persona's platform automates the collection, verification, and management of sensitive personal information, enabling organizations to securely verify user identities across various industries.

Persona - Latest News and Updates

  • On February 4, 2025, Persona introduced new report types for Business Associated Person and Business Registrations, and added an expires-at attribute to Inquiries.
  • BitGo reduces manual review by 98% using Persona's solutions, and Brex enables automated ID verification in over 100 countries with Persona.
  • Persona now supports Playboy, Instacart, and Umbrella with identity verification solutions, replacing previous partnerships with Branch, Citizen Health, and MyRent.
  • Persona is hosting a VIP dinner for CTOs in San Francisco with their CTO Charles Yeh attending on February 6.
  • Persona has expanded its talent team and moved to a new office in downtown San Francisco, according to Head of Talent Natalie (Gavello) Disraeli.
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  • Persona is currently hiring a Revenue Accountant in the United States.
  • Ivan Zhao has joined Persona, which is rapidly hiring to tackle large-scale challenges.
  • Persona's CTO Charles Yeh explains how data engineers can tackle regional compliance challenges while maintaining seamless identity verification in a ComputerWeekly.com article.

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