Persona | Competitive Intelligence Insights - Apr 22, 2025

Persona shifts focus from UK Online Safety Act to compliance strategies for 2025 and introduces Know Your Employee (KYE) processes for fraud control...


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Persona

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Persona is a software development company based in San Francisco, California, specializing in identity verification solutions. The company provides a flexible identity infrastructure that helps businesses manage KYC (Know Your Customer), AML (Anti-Money Laundering), and KYB (Know Your Business) programs, as well as combat fraud and streamline user onboarding. Persona's platform automates the collection, verification, and management of sensitive personal information, enabling organizations to securely verify user identities across various industries.


Persona - Latest News and Updates

  • Persona shifts focus from UK Online Safety Act to compliance strategies for 2025 and introduces Know Your Employee (KYE) processes for fraud control.
  • YouTube is testing a new online verification system with Persona, allowing creators to verify their accounts faster using a government-issued ID and facial scan.
  • Cindy L. has joined Persona as an Engagement Manager in the United States, previously serving as a Senior Engagement Manager - GenAI at Scale AI.

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