Peak Performance | Competitive Intelligence Profile
Born in the mountains out of love for freeride skiing, Peak Performance is a retail company specializing in premium sporting goods....
Born in the mountains out of love for freeride skiing, Peak Performance is a retail company specializing in premium sporting goods. With a commitment to adventure and a Scandinavian heritage, they offer high-quality ski, golf, and casual wear designed for active individuals who embrace the freeride spirit. Their products are crafted to provide optimal style and performance, enabling customers to explore and discover in various environments.
🛍️ Peak Performance Product and Pricing Intelligence →
📅 Peak Performance Event Participations →
⚖️ Peak Performance Regulatory Intelligence →
👔 Peak Performance Management and Leadership Team →
⚔️ Peak Performance Alternatives and Competitors →
💼 Peak Performance Hiring and Layoffs →
🤝 Peak Performance Partnerships, Clients and Vendors →
📈 Peak Performance Financial Performance, Fundraising, M&A →
🛍️ Peak Performance Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Peak Performance is shifting to a more full-price direct-to-consumer brand in EMEA and the Nordics under the leadership of new president Stefano Saccone.
- Peak Performance launched new spring-summer collections Elevate, Trailblazer, and Helium, featuring lightweight, functional designs for trail running and active adventures.
- Peak Performance launched the Freelight series featuring versatile, lightweight, and breathable mountain apparel.
📅 Peak Performance Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Peak Performance is presenting the Scandinavian Team Battle 2025 in Denmark.
- Peak Performance sponsored the final workout of the 2025 PowerDog event presented by Stricken CrossFit.
- Peak Performance is promoting the Scandinavian Big Mountain Championships, featuring double world champion Kristofer Turdell, with open spots for participants.
⚖️ Peak Performance Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Peak Performance Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Founder & CEO
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CEO[email protected]
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CFO
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CEO y Fundador en Peak Performance CPF[email protected]
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Managing Director[email protected]
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Florida Case Managment Program Director[email protected]
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CEO[email protected]
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CEO[email protected]
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Managing Director[email protected]
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CEO[email protected]
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Managing Director[email protected]
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Managing Director[email protected]
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Chief Executive Officer[email protected]
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CEO[email protected]
⚔️ Peak Performance Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- RevolutionRace |
- Haglfs |
- TOBE |
- Fjallraven |
- Happy Socks |
- ARKET |
- OROS |
- Patagonia |
- Cotopaxi |
- Marmot |
- Smartwool |
- The North Face |
- Kjus |
- Peak-Muenster |
- Intersport |
- Agron, inc. |
- New Balance |
- Beyond Nordic |
- REI |
- Arc'teryx Equipment |
- Salomon |
- Asda |
- Marks And Spencer |
- Best Buy |
- H&m Group |
- Nordstrom |
- Family Dollar |
- Macy's
💼 Peak Performance Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Peak Performance is hiring a Key Account Manager in London to drive B2B sales and build client relationships in the UK market.
- Peak Performance is hiring a Sales Assistant for their Åre Retail Store, as announced by Linus Larson, Store Manager.
🤝 Peak Performance Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Peak Performance collaborated with Polartec to create gear using Polartec® Power Grid™ for enhanced warmth and comfort.
📈 Peak Performance Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Amer Sports, owner of Peak Performance, raised its full year guidance for 2025 after a 23.5% revenue increase in Q1 2025.
- Peak Performance's Technical Apparel segment, including Arc’teryx, saw a 28% year-over-year revenue increase, reaching $664 million in Q1.
- Peak Performance is part of Amer Sports, a global group known for premium sports and outdoor brands.
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