Oura | Competitive Intelligence Insights - May 09, 2025

Oura has started selling its fitness rings in physical stores in Germany, expanding from online sales to around 250 MediaSaturn electronics stores...


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Oura

🌎 ouraring.com

Oura is an award-winning startup based in Oulu, Finland, specializing in wellness and fitness services through its flagship product, the Oura Ring. The ring provides users with insights into their sleep, fitness, and stress levels, helping them to improve their health and lifestyle. With a focus on advanced technology and data analytics, Oura aims to empower individuals to understand their bodies and enhance their well-being.


Oura - Latest News and Updates

  • Oura has started selling its fitness rings in physical stores in Germany, expanding from online sales to around 250 MediaSaturn electronics stores.
  • Oura is currently seeking a Director, Enterprise Account Management in the United States.
  • Oura Rings are being used in a study by USF Health to observe the impact of hyperbaric oxygen therapy on sleep in Florida service members and veterans with traumatic brain injury.
  • Oura hosted a Marketing Architects session featuring Bonnie Wan, a renowned brand strategist and author, to inspire creativity and bold thinking among their team.
  • The Oura Ring 4, priced between $349 and $499, offers excellent analytics and a sleek design but requires a subscription for advanced features.
  • Cody Kline praised Oura's new updates as a game changer after using the ring for 6 months.

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