Oura | Competitive Intelligence Profile
Oura is an award-winning startup based in Oulu, Finland, specializing in wellness and fitness services through its flagship product,...
Oura is an award-winning startup based in Oulu, Finland, specializing in wellness and fitness services through its flagship product, the Oura Ring. The ring provides users with insights into their sleep, fitness, and stress levels, helping them to improve their health and lifestyle. With a focus on advanced technology and data analytics, Oura aims to empower individuals to understand their bodies and enhance their well-being.
🛍️ Oura Product and Pricing Intelligence →
📅 Oura Event Participations →
⚖️ Oura Regulatory Intelligence →
👔 Oura Management and Leadership Team →
⚔️ Oura Alternatives and Competitors →
💼 Oura Hiring and Layoffs →
🤝 Oura Partnerships, Clients and Vendors →
📈 Oura Financial Performance, Fundraising, M&A →
🛍️ Oura Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Oura's recent integration and campaign may be contributing to shortages faced by Dexcom's consumer CGM health devices.
- Oura introduced Time Above Range to help users visualize and understand their glucose levels more effectively.
- Oura has introduced a Nutrition Breakdown feature in its Meal Logging to help users make informed food choices by providing a summary of key nutritional elements.
📅 Oura Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- A free masterclass on Heart Rate Variability for health professionals will demonstrate how to use data from wearables like the Oura Ring for personalized care.
- Oura hosted a Marketing Architects session featuring Bonnie Wan, a renowned brand strategist and author, to inspire creativity and bold thinking among their team.
- Zach P. from Oura's Human Performance team is participating in a 3,000-mile relay to raise $1 million for Veteran health and wellness.
⚖️ Oura Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Oura's Senior Quality Assurance Engineer, Mikko Kuivala, discussed the impact of recent US regulatory changes on the company's operations at a conference in Brussels.
👔 Oura Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Senior Director, Product
[email protected] -
Sr Director Software Engineering, USA[email protected]
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Co-Founder & President
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Chief Design Officer[email protected]
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Chief Marketing Officer[email protected]
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Chief Legal Officer
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CEO[email protected]
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Chief Supply Chain Officer[email protected]
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Chief Commercial Officer Oura Ring
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Chief People Officer[email protected]
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COO[email protected]
⚔️ Oura Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Ultrahuman Ring Air |
- Amovan Smart Ring |
- FitBit Charge 6 |
- Samsung Galaxy Ring |
- Amazfit Helio Ring |
- Circular Ring |
- RingConn Smart Ring |
- Circadian Health |
- NYX |
- Whoop
💼 Oura Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Jason Sjöbeck has joined Oura as Director, Financial Systems in the United States, previously serving as Director, Financial Systems at Attentive.
- Kristi Russo joined Oura as Director Of Revenue Accounting in the United States, previously serving as Director of Integrated Business Planning and Enterprise Business Planning for North America at Nike.
- Oura is currently seeking a Director, Enterprise Account Management in the United States.
🤝 Oura Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Oura has partnered with Dexcom to integrate AI-driven meal and glucose tracking features into its smart ring, allowing users to purchase the Stelo biosensor for continuous glucose monitoring.
- Oura has partnered with Paramount Pictures for a national campaign featuring Tom Cruise stunt footage and Oura's stress tracking, starting May 1.
- Oura has partnered with Google Fitbit in a project led by the Digital Medicine Society to prevent opioid relapse.
📈 Oura Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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