Omni | Competitive Intelligence Profile
Omni is a business intelligence and embedded analytics platform that enables users of all technical abilities to analyze data using...

Omni is a business intelligence and embedded analytics platform that enables users of all technical abilities to analyze data using SQL, spreadsheets, AI, or point-and-click interfaces. It features a semantic layer for accurate insights, supports self-service analytics, and allows businesses to offer customizable in-product analytics to customers. The platform emphasizes speed, governance, and integrations with existing tools.
🛍️ Omni Product and Pricing Intelligence →
📅 Omni Event Participations →
⚖️ Omni Regulatory Intelligence →
👔 Omni Management and Leadership Team →
⚔️ Omni Alternatives and Competitors →
💼 Omni Hiring and Layoffs →
🤝 Omni Partnerships, Clients and Vendors →
📈 Omni Financial Performance, Fundraising, M&A →

🛍️ Omni Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Buck Ryan, an engineer at Omni, showed progress on the dbt Semantic Layer integration, including importing dimensions, measures, and keys, with metrics support planned.
📅 Omni Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Jonathan Palmer, Managing Architect at Omni, will present practical tips for unlocking self-service using dbt, Omni, and AI at the Barcelona dbt Meetup on November 6.
⚖️ Omni Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Omni Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Co-Founder, CEO
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Co-Founder
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Group CEO
[email protected]
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CFO
[email protected]
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CEO
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ceo
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Chief Executive Officer
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Chief Financial Officer
[email protected]
⚔️ Omni Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Looker |
- Sigma |
- Qlik Sense |
- Tableau |
- Microsoft Power BI |
- Galaxy |
- Mode Analytics |
- Hex |
- Metabase |
- Zoho Analytics |
- Alteryx |
- Sisense |
- Cittabase |
- Harken Data |
- Nebula Partners |
- Conflux Systems |
- Hashboard |
- Sourcetable |
- Flexor |
- MakeSpace |
- InsideView |
- Clutter |
- Datanyze

💼 Omni Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Joe Seib joined Omni as Director of Business Operations & Finance in the United States.
🤝 Omni Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
📈 Omni Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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