Omni | Competitive Intelligence Profile
Omni is a business intelligence and embedded analytics platform that enables users of all technical abilities to analyze data using...
Omni is a business intelligence and embedded analytics platform that enables users of all technical abilities to analyze data using SQL, spreadsheets, AI, or point-and-click interfaces. It features a semantic layer for accurate insights, supports self-service analytics, and allows businesses to offer customizable in-product analytics to customers. The platform emphasizes speed, governance, and integrations with existing tools.
🛍️ Omni Product and Pricing Intelligence →
📅 Omni Event Participations →
⚖️ Omni Regulatory Intelligence →
👔 Omni Management and Leadership Team →
⚔️ Omni Alternatives and Competitors →
💼 Omni Hiring and Layoffs →
🤝 Omni Partnerships, Clients and Vendors →
📈 Omni Financial Performance, Fundraising, M&A →
🛍️ Omni Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Omni added a Custom Messages section for editing Error and No Results messages in dashboards.
- Omni announced the transition of Explo customers to its platform.
- Omni announced new features on October 24, 2025, including dashboard containers for floating filters, workbook query linking, required filters for dashboards, improved extracts, AI enhancements for file retention and topic building, and better conditional formatting.
📅 Omni Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Omni is sponsoring the dbt Coalesce event on November 6.
- Omni will host a hands-on lab with Rebecca Bruggman and Russell Garner and a talk by Colin Zima at Small Data SF on October 29.
- Omni's Bruk Dinberu presents how customers build AI-powered data applications with Snowflake at the Snowflake BUILD event in NYC.
⚖️ Omni Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Omni Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Co-Founder, CEO
[email protected] -
Co-Founder[email protected]
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Group CEO[email protected]
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CFO[email protected]
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CEO
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ceo
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Chief Executive Officer
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Chief Financial Officer[email protected]
⚔️ Omni Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Looker |
- Sigma |
- Qlik Sense |
- Tableau |
- Microsoft Power BI |
- Galaxy |
- Mode Analytics |
- Hex |
- Metabase |
- Zoho Analytics |
- Alteryx |
- Sisense |
- Cittabase |
- Harken Data |
- Nebula Partners |
- Conflux Systems |
- Hashboard |
- Sourcetable |
- Flexor |
- MakeSpace |
- InsideView |
- Clutter |
- Datanyze
💼 Omni Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Omni is hiring a Head of Partnerships, EMEA in the United Kingdom to lead and expand strategic alliances in Europe.
- Joe Seib joined Omni as Director of Business Operations & Finance in the United States.
🤝 Omni Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Synthesia implemented Omni to enable business teams to analyze data and build their own reporting, resulting in measurable operational efficiency across the business.
📈 Omni Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Omni acquired embedded analytics company Explo on October 23, 2025, with CEO Colin Zima stating it will help teams manage analytics use cases.
- Omni acquired Explo on October 22, 2025, and projects to reach $30 million ARR by year-end, representing 4x growth.
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