Obviously | Competitive Intelligence Profile
Obviously is an award-winning, full-service influencer marketing agency and creator platform based in New York. It specializes in...
Obviously is an award-winning, full-service influencer marketing agency and creator platform based in New York. It specializes in developing authentic influencer communities and custom creator networks for iconic global brands, offering services like influencer identification, content creation, campaign management, and proprietary AI-driven analytics. The company focuses on various sectors, including food and beverage, and provides end-to-end solutions from strategy to execution.
🛍️ Obviously Product and Pricing Intelligence →
📅 Obviously Event Participations →
⚖️ Obviously Regulatory Intelligence →
👔 Obviously Management and Leadership Team →
⚔️ Obviously Alternatives and Competitors →
💼 Obviously Hiring and Layoffs →
🤝 Obviously Partnerships, Clients and Vendors →
📈 Obviously Financial Performance, Fundraising, M&A →
🛍️ Obviously Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
📅 Obviously Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
⚖️ Obviously Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Obviously Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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CEO/Founder
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CFO[email protected]
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Chief Executive Officer[email protected]
⚔️ Obviously Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Scrunch |
- Ubiquitous |
- Open Influence |
- Social Native |
- AspireIQ |
- Whalar |
- The Influencer Marketing Factory |
- NeoReach |
- Sideqik |
- Hashtag Paid |
- CreatorIQ |
- Galleri5 |
- Mavrck |
- Traackr |
- Influential |
- Klear - Influencer Marketing Platform |
- Lumanu |
- Upfluence |
- Altair AI Studio |
- Alteryx |
- SAP HANA Cloud |
- Deepnote |
- Tableau
💼 Obviously Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
🤝 Obviously Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
📈 Obviously Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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- The Influencer Marketing Factory |
- The Social Shepherd |
- HireInfluence |
- Influencer |
- Tipalti |
- Ola |
- Grab |
- Yooz |
- Vic |
- Wonga Polska |
- Pożyczka PLUS |
- Vivigo
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