Norton | Competitive Intelligence Profile
Norton is a leading provider of antivirus and security software, now part of NortonLifeLock following its merger with Avast. The...
Norton is a leading provider of antivirus and security software, now part of NortonLifeLock following its merger with Avast. The company offers a range of products designed to protect users' devices, online privacy, and identity from various cyber threats. With a global presence and a commitment to consumer Cyber Safety, Norton serves nearly 80 million users across more than 150 countries.
🛍️ Norton Product and Pricing Intelligence →
📅 Norton Event Participations →
⚖️ Norton Regulatory Intelligence →
👔 Norton Management and Leadership Team →
⚔️ Norton Alternatives and Competitors →
💼 Norton Hiring and Layoffs →
🤝 Norton Partnerships, Clients and Vendors →
📈 Norton Financial Performance, Fundraising, M&A →
🛍️ Norton Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Norton introduced ScamSight, a new protective eyewear designed to spot scams.
- Norton introduced a split tunneling feature in their VPN, allowing users to control which apps use the VPN for enhanced security and performance.
- Norton has developed the Norton Private Browser, which enhances privacy and security by blocking trackers, ads, and malicious sites, and integrates with Norton 360 and Norton Password Manager.
📅 Norton Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Norton will be an exhibitor at the Soluziondigital event in Madrid on May 17.
- Norton will participate in the Congreso America Digital LATAM 2025 as a global leader in cybersecurity.
- Norton is sponsoring a prize worth €236.97, including Norton Premium for 10 devices, at the KOOP Berlin 2025 event.
⚖️ Norton Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Norton is involved in a tech support scam using fraudulent ads to deceive U.S. citizens.
👔 Norton Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Vice President
[email protected]
⚔️ Norton Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- ESET PROTECT |
- Symantec End-user Endpoint Security |
- Sophos Intercept X |
- Webroot Business Endpoint Protection |
- CrowdStrike Falcon Endpoint Protection Platform |
- MVISION Endpoint Security |
- SentinelOne Singularity |
- TotalAV |
- Bitdefender |
- Avast |
- Systweak Antivirus |
- NP AV |
- REVE Antivirus |
- Surfshark Antivirus |
- Malwarebytes |
- VIPRE |
- Kaspersky AntiVirus
💼 Norton Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Foley & Lardner LLP has hired two former Norton Rose Fulbright partners for its intellectual property, technology transactions, cybersecurity, and privacy practices.
- Norton is expanding its engineering teams in Chennai, Dublin, Prague, and Brno to develop AI-powered mobile security solutions.
- Norton is hiring a B2C experienced Pricing Director in Phoenix to cover all Gen Brands and Countries.
🤝 Norton Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- On March 13, Target Components Ltd promoted a partnership with Norton offering resellers a 25% revenue share on Norton 360 renewals and a 10% discount on all Norton products for that day.
📈 Norton Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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