Norton | Competitive Intelligence Profile
Norton is a leading provider of antivirus and security software, now part of NortonLifeLock following its merger with Avast. The...
Norton is a leading provider of antivirus and security software, now part of NortonLifeLock following its merger with Avast. The company offers a range of products designed to protect users' devices, online privacy, and identity from various cyber threats. With a global presence and a commitment to consumer Cyber Safety, Norton serves nearly 80 million users across more than 150 countries.
🛍️ Norton Product and Pricing Intelligence →
📅 Norton Event Participations →
⚖️ Norton Regulatory Intelligence →
👔 Norton Management and Leadership Team →
⚔️ Norton Alternatives and Competitors →
💼 Norton Hiring and Layoffs →
🤝 Norton Partnerships, Clients and Vendors →
📈 Norton Financial Performance, Fundraising, M&A →
🛍️ Norton Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Norton announced the global expansion of its AI-powered Scam Protection across all Norton 360 and mobile plans on November 3, 2025.
- Norton unveiled advanced deepfake protection powered by Intel Core Ultra processors on September 16, 2025, providing real-time detection against AI-powered scams for Norton 360 customers.
- Norton expands its protection for small and medium businesses with new security layers to defend against leaks and threats on networks.
📅 Norton Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Norton will exhibit its cybersecurity solutions for small and medium businesses and end customers at the RepairCon25 event on October 17-18.
- Norton sponsors the 2nd National Cybersecurity Forum AMCS 2025 as a Diamond Level Sponsor from September 22-26.
- Norton LifeLock Benefit Solutions will host a webinar on October 29 to help employees protect against scams and financial fraud through its employee benefits program.
⚖️ Norton Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- On September 19, 2025, Ian Bednowitz, GM of LifeLock at Gen, testified before the House Financial Services Subcommittee on Oversight and Investigations about fraud and financial threats.
👔 Norton Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Vice President
[email protected]
⚔️ Norton Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- ESET PROTECT |
- Symantec End-user Endpoint Security |
- Sophos Intercept X |
- Webroot Business Endpoint Protection |
- CrowdStrike Falcon Endpoint Protection Platform |
- MVISION Endpoint Security |
- SentinelOne Singularity |
- TotalAV |
- Bitdefender |
- Avast |
- Systweak Antivirus |
- NP AV |
- REVE Antivirus |
- Surfshark Antivirus |
- Malwarebytes |
- VIPRE |
- Kaspersky AntiVirus
💼 Norton Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Norton's parent company Gen is hiring for a retention role focused on saving at-risk renewals and handling cancellation calls for NortonLifeLock members.
- Norton's parent company Gen is hiring AI-first mobile engineers in Dublin and Chennai to build AI-powered mobile products.
🤝 Norton Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Norton collaborated with the World Association of Girl Guides and Girl Scouts to enhance the Surf Smart program with AI-driven tools for cyber safety education.
- Norton partnered with Girlguiding to release the updated Surf Smart 2.0 curriculum on October 31, 2025, helping girls and young women explore technology's impact on their lives.
- Norton partners with Omantel to offer Norton 360 in broadband plans for enhanced cybersecurity in Oman.
📈 Norton Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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- Onerep
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